We are all aware of the power of social media. Used by millions of adults all around the world, social media is by far one of this century’s biggest phenomenons. So with such vast potential audience on social network sites and blogs every day, it only seems logical for companies to embrace social networking to boost the awareness of their brand.
A survey recently conducted by Nikki-Pilkington.com, an Internet marketing company based in the UK & France, reveals some dramatic if not unsurprising results on how businesses are now using social networking as a regular part of their marketing strategies. The results not only show which sites and what type of social media is most commonly used, but also the duration of time businesses spend on social media marketing.
An impressive 95% of businesses declare they incorporate Twitter into their marketing strategy. Twitter, the world’s leading micro-blogging service, now has literally billions of ‘Tweets’ per quarter. So anyone who is anybody now has to be there in order to boost their online performance.
Following not far behind is Facebook, now the world’s leading social networking site, with 77% of businesses responding taking part in ‘Facebook-ing’. Blogging is also used by an impressive 67% of businesses, with 48% also commenting on other blogs (often as a part of link-building campaign).
We also asked how long per week was spent on social media marketing. Again unsurprisingly, 42% spend 5 hours or more every week using the likes of Twitter and Facebook. A still rather hefty 28% spent between 2-5 hours, whilst 17% spend 1-2 hours, and 9% spend 30 minutes to an hour per week on social media marketing. Only 4% spend less than half an hour a week, with all of these results proving the significance of social media within the realms of marketing.
It is clear that with the ever increasing rise of Tweets, updates and blogs, social media marketing is going to have to keep up with this modern form of communication. Although offline advertising should not be underestimated, social media marketing as a part of a digital marketing campaign is one of the most integral forms of increasing brand awareness in the 21st Century
Disclaimer: The stats above were based on the responses of 624 business people. As the stats were gathered via Twitter, Facebook, online forums and blogs, it is clear that there will be some bias towards those areas of promotion. However, responses were also solicited via email and our newsletter, to try and even this up a little!