• Copywriting Book Review: The Little Book of Confusables

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    Copywriting Book Review: The Little Book of Confusables



  • SEO, Website Copywriting and Blogging  – June 2012 vs June 2022

    SEO, Website Copywriting and Blogging  – June 2012 vs June 2022

    How did it get to be June so quickly? – This week in June 2012, according to my Twitter, I was writing client blog posts about: ▶ Using Twitter for business ▶ Facebook hijacking everyone’s email addresses ▶ Safe nail varnish for children ▶ LinkedIn Answers ▶ Pinterest for business ▶ The inevitable demise of […]

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  • You don’t HAVE to write Jubilee content!

    You don’t HAVE to write Jubilee content!

    It’s the Queen’s 70th or Platinum Jubilee celebrations this week and, as expected, I have a flurry of emails from people wanting ‘Jubilee blogs’ and pages on their websites. Bearing in mind that a lot of my clients are manufacturing and industrial type companies, it’s less than a week until the celebrations, and last minute […]

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  • There’s nothing wrong with working in McDonald’s

    There’s nothing wrong with working in McDonald’s

    I hear it all the time: 🍔 “He’ll end up working in McDonald’s” 🍔 “The only thing she’s good for is flipping burgers” 🍔 “McDonald’s is too good for them” But why? What is it about McDonald’s that makes it such an insult? See, one of my first ever proper jobs was in McDonald’s. And […]

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  • “We only want to have Twitter followers”

    “We only want to have Twitter followers”

    This was the comment I was faced with recently, made by the Marketing Manager of a fairly large company who wanted to ‘dip their toes’ into the ‘world of Social Media’. Try as I did to explain to them that Twitter, and Social Media in general, is about relationships and give and take, they were adamant […]

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  • Blogging and Ghostblogging – May 2012 vs May 2022

    Blogging and Ghostblogging – May 2012 vs May 2022

    Welcome to May – This week in May 2012, according to my Twitter, I was writing client blog posts about: ▶ LinkedIn for Business ▶ Children’s clothing ▶ Adoption ▶ Natural cleaning products ▶ Virtual assistants ▶ Small business accountancy ▶ Small business SEO ▶ Guerrilla gardening ▶ Online freebies ▶ Disabled job seekers ▶ […]

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  • Research Keyphrases for Better Business Blogging

    Research Keyphrases for Better Business Blogging

    If your blog is a business blog then the chances are you’re hoping to promote your products or services, and get more sales, right? Well the great thing about blogs is that they do well in Google, IF you think about how you’re blogging. You may already know the keyphrases you’re aiming to get good results […]

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  • Bloggers, have you developed your ‘Circle of Credibility’?

    Bloggers, have you developed your ‘Circle of Credibility’?

    I’ve been talking about this for a while, but this is the first chance I’ve had to put thoughts into words properly, so hopefully it will ring a few bells with some of you! We’re all pretty much aware by now that one of the first things a potential client does when considering working with […]

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  • Business Blogging – You’re not blogging for YOU, you’re blogging for THEM!

    Business Blogging – You’re not blogging for YOU, you’re blogging for THEM!

    It’s a common mistake, and a common statement: “Nikki, I find it really hard to blog – I’m running out of things to say about my business!” When you start a business blog you’re usually all gung-ho – you’ll blog every couple of days, there’s loads to say about your accountancy services / nappy website […]

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  • Should I retweet / Facebook / promote my competitors?

    Should I retweet / Facebook / promote my competitors?

    I’ve been asked this question a couple of times recently and my answer is a resounding YES! Sounds a bit odd, doesn’t it? Why on earth would I be recommending that you promote people you’re supposed to be in competition with? Well, to my mind, retweeting (or promoting on Facebook, your blog, etc) something that […]

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