Welcome to May – This week in May 2012, according to my Twitter, I was writing client blog posts about:
▶ LinkedIn for Business
▶ Children’s clothing
▶ Natural cleaning products
▶ Virtual assistants
▶ Small business accountancy
▶ Small business SEO
▶ Guerrilla gardening
▶ Online freebies
▶ Disabled job seekers
▶ Beauty on a budget
TEN YEARS AGO!
And I can remember every one of those blog posts like it was yesterday.
Booked in for May 2022 I have:
▶ UK Engineering standards
▶ ISO 9001 certification
▶ Women and the “Glass Cliff”
▶ Misogyny in the workplace
▶ Social Media for small business
▶ Photography tips
▶ R&D tax credits
▶ Top secret stuff I’m not allowed to mention…
Here are the questions people ask after reading “Blogging and Ghostblogging – May 2012 vs May 2022”
Why is some of the website copywriting you’re working on ‘Top Secret’?
I work as a freelancer / subcontractor for quite a few Web Design companies, Copywriting agencies and Content providers, where they pay me a slightly lower rate than my normal rate in order to sell my services to their clients. Part of the agreement is that I sign an NDA which sates I cannot publicise that I have written the content, either to my followers or the client themselves. I also write for companies that don’t have the time to write their own blogs or articles and they don’t want it to be known that they use an outside writer. This is sometimes known as ghostwriting or ghostblogging.
How do you manage to write for so many different types of company and do them all justice?
Some of the subjects mentioned above are for clients I’ve worked with for a long time, and we have a very organised strategic plan when it comes to blogging. I know a lot about their business, tone of voice and what subjects I need to be researching. Alongside that and making sure I keep on top of World, UK and industry news, finding new things to write about is pretty easy.
When it’s a new company, I have to spend time researching their industry and clients, making sure that I know enough about the subject and coming up with a good plan in order to make sure that when I am blogging or writing for their business, I’m doing it well.
If you follow me on Twitter, you’ll also know I drink a LOT of coffee!
Do you have a different question about “Blogging and Ghostblogging – May 2012 vs May 2022”?
Send it to me now using the form below!