50 non-wanky website tips to help your website today

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Running a business as a freelancer is hard.

There’s something new to do every day – from dealing with your accounts, remembering to update your to-do list, dealing with customers and clients, managing your social media accounts, replying to queries, and more.

And then there are people like me, reminding you all the time that you need to do x, y, and z with your website.

You’re not a Digital Marketing Expert, you’ve probably not spent years learning and tweaking SEO, and sometimes if you’re honest, you just can’t be arsed.

I get it.

I speak to website owners all the time who think they need to know everything about everything, or have to pay someone like me to make their website perform better.

And it’s just not true.

In this little report I’m going to give you 50 ways to love your website.

⏱️ None of them will take more than an hour to implement.

❗Some of them will require a little more reading and concentration – some of them will take you ten minutes and become a part of your routine forever.

😎 There are probably a couple where you’ll say “oh, cool”, then never think of them again.

😍 But if just one of you drops me a line on LinkedIn or by email (nikki@nikki-pilkington.com) to tell me you found this list useful, you’ll make me very happy.

So let’s get started shall we?

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How to use this list

First of all, read it through. Grab a cup of coffee or your beverage of choice, and scan through the sections.

Every action has a key:

💤 “Can’t be arsed” (takes 10 minutes or less).

👀 “I may as well do something” (about half an hour).

🤩 “Oh, go on then” (around an hour.)

Make a note of the ones that you’d like to try, then either grab the list when you have some time, add them to your calendar so you don’t forget to do them, or stick them on big-assed post-it notes at eye level so you don’t forget. Do it in your way, and do as many as you can in the time that you have.

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