The non-wanky SEO Course

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non wanky seo course beta testers logo


If you’ve been on the waitlist since the first round of beta testers were enrolled, now is your time to hop on board.

It’s finally here!

I know, I know, I’ve been banging on about this course for a while now, and it’s been almost ready to go for months, but I listened to a bit of bad advice and went off on a side quest for a while.

But rest assured I’m back on track now, and bar a couple of later modules I still have to finalise, it’s ready for my next round of BETA testers, who will have access from:

19th July 2024

(Crowd goes wild, people dig out their credit cards, dopamine hits all round…)

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I’m looking for a few more people to be BETA testers for the course and give me feedback, in return for getting the whole course and lifetime access for just £200. That’s a one-off payment of £200, not a monthly fee, nothing else to pay, access forever.

BETA Me Up, Baby

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Who is the non-wanky SEO course for?

This course is for you if you:

  • Own or are in charge of a company website

  • Know the odd bit about SEO, but not 100% how to implement it

  • Want to start from the beginning and learn how to run an SEO project from start to (almost) finish [SEO is never finished, sorry].

It will work better if you already have a website to work with, although some people are learning the theory with no website, ready to put everything into practice when they launch one.

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What’s in the course?

This course aims to take you from the very beginning of planning SEO for a website, and then through the simple and not-so-simple things that will help you along the way.

There are no airy-fairy ‘ideas’ and abstract ‘concepts’ –  the course will be immediately accessible for you to do to your own website, as long as you have admin access/logins to your website platform.

The first 5 modules go live on July 19th. Questions? Email me on or grab me on LinkedIn .

BETA Let Me In!

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What’s a BETA tester?

All it means is that you will be one of a few select people given access to the course in July. You will be the second round of BETA testers.

I’ll be asking you regularly to give me feedback on what you liked, what you thought needed more information or explanation, and how the course has helped you. Please don’t sign up if you can’t commit to doing this.

You’ll have lifetime access to the course and any changes/updates I make.

The course will be open for the first group of actual cohorts in September 2024 (I hope!), and will be priced at £1250, so I’m hoping the massive discount my BETA testers get will mean that not only do I have feedback to go on, but also the odd testimonial to help me promote it when the time comes.

My site is on Wix/Squarespace/Wordpress – is this course for me?


The course steps can be implemented for any website, but where things are slightly different for one of the 3 main platforms, you’ll have instructions you can follow that will focus purely on your platform.

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OK, I’m in – what now?

Before you buy, have a quick look at the course outline below – if you have any questions, then please do email me on or grab me on LinkedIn.

Then all you need to do is click one of the handy-dandy purple buttons on this page, pay your BETA tester fee, and you’ll be emailed access details to the course on 14th June 2024, ready to start on 15th.

Questions? Email me on or grab me on LinkedIn .

That’s un-BETA-ble Value!

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Course Outline (modules subject to change, content will be the same)

  • Welcome
  • Intro to Nikki
  • Intro to The non-wanky SEO Course
  • Pre-course setup
    • Before you start
    • Course checklist
    • Accounts you will need (free)
    • Accounts you can choose to have (paid)
    • Measuring results
    • Pre-course summary and feedback
  • Module 1 – Identifying Keywords
    • What are keywords
    • Identifying keywords
    • Short tail keyphrases
    • Long tail keyphrases
    • Semantic keyphrases
    • Questions
    • Search Intent
    • Keyword difficulty
    • Keyword volume
    • Summary and feedback
  • Module 2 – Keyword Research
    • Basic list
    • Tools to use
    • Finding the stats
    • Tutorial video
    • Summary and feedback
  • Module 3 – Auditing your current content
    • What you have
    • Indexed pages
    • Helpful content
    • Current content
    • AI
    • CTA
    • Summary and feedback
  • Module 4 – Allocating keyphrases
    • Current content
    • Leftover keyphrases
  • Module 5 – On page SEO
    • Introduction
    • H1 headers
    • SEO/Meta titles
    • Beyond H1
    • Keyword density
    • Internal linking
    • Summary and feedback
  • Module 6 – Planning new content
    • Content ideas from keyphrases
    • Content clusters
    • Planning new content
    • Summary and feedback
  • Module 7 – Technical SEO basics
    • What is tech SEO?
    • Domain audit
    • Site speed audit
    • Tech SEO audit
  • Module 8 – Crawlability
    • Site architecture
    • XML sitemaps
    • URLs
    • Robots.txt
    • Pagination and breadcrumbs
    • Log files
  • Module 9 – Indexability
    • Redirects
    • Duplicate content
    • Mobile responsiveness
  • Module 10 – Renderability
    • Load times
    • Orphan pages
    • Page depth
  • Module 11 –  Rankability
    • Internal links and topic clusters
    • Backlinks
    • External links
  • Module 12 – Clickability
    • SERP features
    • Structured data
    • Featured snippets
  • Continuing the good work
    • Ongoing checks
    • Tracking KPIs
    • Troubleshooting

*This schedule is subject to change if things change between now and September (let’s hope not, it’s taken about 400 hours of writing so far, I’d like to think it’s complete for now at the very least!)

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If you’ve read this far, and would like to be one of my next round of BETA testers, then thank you – I’ll be in touch as soon as I receive your order to thank you in person and keep you updated as to the next steps (I mean, it’s not that difficult, the next step is you get access to the course on July 19th, it’s not The Secret or anything!)

I ran out of BETA puns, click to buy

Questions? Email me on or grab me on LinkedIn .