So, Google are now offering some Adwords advertisers the chance to own their very own Google Adwords credit card – an interesting development I’m sure you’ll agree.
Putting aside how cool some people will think it is to have a credit card with Google plastered all over it, is it really a good idea?
I’m not convinced, I have to admit. It all seems a little gimmicky to me.
They say:
It will be easier to keep an eye on your AdWords spending.
When your AdWords spending is on a single statement and not mixed in with other expenses, you can see what you spend every month and adjust as you see fit. Plus, it means you’ll have plenty of credit available for AdWords.
I say let’s be honest – how many advertisers really have a problem finding their Adwords spend on their usual credit or debit card? I don’t, my VA doesn’t, my accountant doesn’t – how difficult is it?
They say:
You’ll get more flexibility across your entire budget.
Maybe 2013 is the year you finally make that one big business purchase. Or maybe you’d just like to breathe a little easier at the end of the month. Either way, your existing cards will be free for other spending.
REALLY? Spending money on another credit card gives you more money to spend on the ones you already own? What kind of logic is that? Your Adwords credit card can only be used to top up Adwords accounts, so it’s not giving you access to extra money, but are Google really recommending that you spend the money you now have free on the original card you used? I’m not so sure that’s the best way to sell their new product…
They say:
And by the way, it all comes with a low 11.9% APR Representative (variable) interest rate and minimum monthly payments.
Now, I’m no financial wiz kid and I don’t know a lot about credit cards, but a quick Google search shows that that rate of APR isn’t bad. However, it’s not so good if you take the credit, pay the interest AND spend the money you’ve freed up on another card.
But I’m not here to lecture you about spending – I want to know your thoughts.
Will you be applying for your Google Adwords Business Credit Card? Do you have one already? Is it more than just a gimmick? Am I being a little cynical?
