SEO Copywriting Services

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Do you need SEO Copywriting Services?

🙈 You may have tried writing for yourself and your company and decided it’s just too difficult.

🙉 Or maybe it’s on your to-do list, but it keeps getting pushed further and further down because you have to do the other things that, you know, actually run your business.

🙊 It’s possible that you’ve just decided that copywriting isn’t for you, and you want to hand it over to someone that offers copywriting services to other businesses just like yours.

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Whether it’s blogs and articles for your website, SEO copy for your webpages, or help with putting technical and sometimes quite jargon-y language into plain English for your readers and potential customers, I’m here to help.

Let’s see if we’re a fit!

I’ve written for hundreds of businesses over the last 30 years; from one man bands to multi-million corporates and everything in between.

I love taking complicated, technical and geeky subjects and making them flow so that anyone can understand and get as excited as I do about them.

Because if your reader gets excited about and interested in your copy and content, half of your job is done. Add to it a great service or product and it’s the perfect recipe for great sales.

On any given day I could be writing about toy testing and CE/UKCA standards in the morning, ATEX regulations in the afternoon, and researching Sharia Law for banking on my lunchbreak.

Need to know more before getting in touch? Here are some of the questions I get asked regularly about my copywriting services — I hope the answers will help you to see that I’m just the woman to help you with your copywriting needs!

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What is SEO Copywriting and how is it different to other copywriting services?

Copywriting is just copywriting, isn’t it? Unfortunately in 2024 it’s not. When you write copy for your website you have to take into account SEO (Search Engine Optimisation) as without SEO knowledge your lovely company website could be languishing on page 493 of Google when potential clients search for it.

Being an SEO Copywriter (rather than just a copywriter) means that I thoroughly research the search phrases that your possible future customers will be typing into search engines when they look for businesses just like yours.

I use keyword research tools, Google’s ‘People also ask‘, Twitter, LinkedIn and good old common sense. By using multiple tools and websites I can make sure to get an all round idea of the things people look for when buying from a company like yours, not just the usual suspects.

I use software such as SEMRush to take into account the search intent of these people (do they want to buy? Are they just looking for free info?) and structure your copy in a way that will give you a better chance of appearing in their search results.

After all, what’s the point of having a website if no-one can ever find it on Google, Bing, Yahoo, etc.?

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Do you do SEO as well as copywriting?

Yes. I started out in SEO in the early 90’s and have a background in both technical and on-page SEO. So I know how to make your site run fast enough for a search engine to think it is good; know all about META headers, alt tags, canonical issues, redirects and more.

I also know how to structure a blog through categories and tags, which pages should be indexed and which shouldn’t, and the best way to write pillar and cornerstone content.

Some of my clients need help with just technical SEO, some need help with SEO copywriting, and some come to me for both.

I can help with on-page SEO, but I’ll also give you an idea of the technical SEO that will help your website to perform better in search engine rankings when we first start working together.

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Do you use ChatGPT or other AI for your SEO copy?

No.

When it comes to generating copy, there is no way that I would use something like ChatGPT to generate content for my own website, or anyone else’s.

However, I do believe that ChatGPT can be useful when looking for blog titles and ideas, or different keywords and phrases, so I will use it alongside other software and websites to conduct research.

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What is the SEO Copywriter process?

1. We talk

Once you’ve agreed to work with me, I’ll start by spending some time chatting to you about your business and services. We’ll talk about keywords and keyphrases that you think people would use to find your company. This can be enlightening, because what YOU think your clients will search for isn’t always what they ACTUALLY search for.

We’ll talk about your ideal client, what marketing you’ve done, what you want to do and the image you want to portray. Some of my clients like ‘chatty’ copy, others want a more ‘corporate’ feel.

We’ll decide whether you need new pages on your website to help your SEO, or new blog posts to capture phrases your website can’t right now. We might decide that you need better Social Media posts to drive people to your website as well as SEO copywriting services.

2. I research

Then I’ll do a little research and put together a suggested plan. This will be fully costed and should give you some idea of whether you want to work with me for your copywriting project.

Once I have the go ahead, my in depth research starts. The form this takes very much depends on your industry and your ideal clients. It could be reading about your competitors, it could be reading industry publications. It might be soliciting opinions (anonymously) on Social Media. In some cases I’ll need to speak to your clients. Every SEO copywriting project is different.

3. I write

You’ll then get a first draft of everything within the timescales we’ve agreed. This is your chance to suggest any changes (but be warned, if I disagree with them I’ll tell you why!)

The final part of the project will be delivery of the final draft. If it’s a blog post, I can post it to your website, ready for you to hit ‘publish’.

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How much does an SEO Copywriter cost?

This is the part that every copywriter hates. Because there’s no template for it. Each SEO copywriting project takes a differing amount of time. I’ve had projects take 5 hours and projects that took 50 hours.

Some copywriters will charge per project, others charge per hour. I charge per page.

Depending on the project and the time needed I charge between £349 and £475 per page. You’ll have a full breakdown of costs in the initial plan I send you so there will be no nasty surprises!

As a rough guide, Social Media copy will take me less time than a full on SEO website rewrite. Writing a blog for your website sits somewhere in the middle.

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You’ve convinced me. Let’s do it! What now?

Awesome – book in now for a free call and let’s have a chat! Or grab me on LinkedIn.

Not sure you want my SEO copywriting services, and think you’re going to go it alone? Book in for an As It Is 1-2-1 session to make sure you get off on the right foot!

If you need help with your website SEO content writing, from 1 page to 1,000...