Freelance SEO consultant for B2B websites
Enquiries, not just traffic
Your website either gets no traffic, or it gets plenty of visitors who never contact you. Either way, you’re not getting enquiries, and that’s a problem.
I’m a freelance SEO consultant who works with B2B service businesses to fix what’s broken. Sometimes that’s getting you visible in search results in the first place. Sometimes it’s making sure the traffic you’re already getting turns into qualified leads.
Why B2B websites get traffic but no enquiries
Most B2B businesses struggle with one of two things. Google ignores them completely, or they show up for searches from people who are browsing, learning or looking for free advice, and never from people ready to buy. Both waste your time and lose you money.
The second one is sneakier, because the traffic graph looks lovely. Somebody’s report says visitors are up 40% and you nod along, and the phone still doesn’t ring.
Invisible to Google
Great business, no organic traffic, and nobody can tell you why.
Ranking for the wrong searches
Page one for a question students ask. Nowhere for the search a buyer types.
Visitors who never contact you
Traffic’s fine. Enquiries are zero. The page doesn’t do the job when they get there.
DIY SEO that stalled
You read the guides, installed the plugin, and it went nowhere.
Burned by an agency
They delivered rankings and a monthly PDF. They didn’t deliver customers.
Technical mess underneath
Slow pages, noindex tags left on, redirects missing. The bit nobody looked at.
Here’s how I can help
Three ways in, depending on how much you want to do yourself. Most B2B clients start with the first one.
SEO services
The best website in the world is pointless if nobody can find it.
My SEO services make sure B2B decision-makers can find you on Google and the other search engines. More importantly, they find you for the searches that bring enquiries and business, not just traffic.
Whether you need technical fixes, on-page work or a complete SEO strategy, I’ll tell you what’s broken and how to fix it.
There’s a reason I call it Non-Wanky SEO. I care about results that matter to your business, not vanity metrics that look good in reports.
SEO servicesSEO content
Your SEO is sorted, but you need someone to write content that ranks and converts.
I write blog posts, web copy and service pages for B2B businesses. The kind of content that attracts decision-makers searching for what you offer, not DIYers looking for free advice.
Every piece is written to match what people who are ready to hire are searching for, so it brings you enquiries, not just traffic numbers that look impressive but don’t pay the bills.
SEO copywritingSEO training
Not ready to outsource your SEO yet? Fair enough.
My SEO training gives you everything you need to sort your own search rankings without the corporate waffle or impossible jargon.
Choose between 1:1 sessions where I walk you through exactly what your website needs, or self-paced courses you can work through when it suits you. Either way, you’ll know what to do and why you’re doing it.
I’ve been doing this since the early 90s (yes, before Google existed), so I’ve seen every SEO trick, trend and bit of nonsense going. I’ll show you what works and what’s a waste of your time.
SEO trainingWhat a freelance SEO consultant does for a B2B website
No mystery, no secret sauce. This is the work, and you’ll see all of it in plain English.
Find out what’s broken
A proper look under the bonnet before anyone promises anything. Technical, content, the lot.
Work out what buyers search for
Not the searches with the biggest numbers. The ones typed by people with a budget and a deadline.
Technical fixes
Speed, crawling, indexing, redirects, the stuff that stops Google reading your site at all.
Page by page optimisation
Titles, headings, descriptions and copy that match the search and make the enquiry the obvious next step.
Service pages that convert
One page per thing you sell, written for the person ready to buy it, not the one still researching.
Content that pulls its weight
Blog posts and guides that answer the question behind the search and lead somewhere useful.
Google Search Console set up properly
So you can see what’s happening yourself, not just take my word for it.
Monthly reporting that makes sense
Enquiries, rankings that matter, what I did, what’s next. No 40 page PDF of graphs.
A straight answer on AI search
What ChatGPT and AI Overviews mean for a B2B site, and what to ignore. Spoiler: most of it.
B2B SEO is measured in enquiries, not rankings
Nobody selling SEO says this out loud, because rankings are easier to report. A B2B site doesn’t need a million visitors. It needs the twenty a month who are ready to hire someone, and it needs them to fill in the form. That’s the whole job.
- Show up when people search for what you sell, at the point they’re ready to buy
- Stop chasing traffic from students, job hunters and people wanting free advice
- Pages that do the selling once the visitor arrives, not just the ranking
- Reports that lead with enquiries and what they came from
- Technical problems fixed once, properly, rather than patched every month
- Someone who’ll tell you when SEO isn’t the answer for a particular page
Bring me a real website and real numbers
The discovery call works best when there’s something to look at. Even if what there is to look at is a mess. Especially then.
Before we talk, dig out
- Roughly how many enquiries you get a month, and where they come from
- What a good customer looks like, and what they said when they first got in touch
- Anything a previous SEO person or agency sent you
- Access to Google Search Console and Analytics if you’ve got them
What I do with it
- Tell you which of the two problems you’ve got, and whether it’s fixable
- Show you what your buyers are searching for and where you currently sit
- Point out the technical stuff that’s holding you back
- Say which package makes sense, or whether you need one at all
Who hires a freelance B2B SEO consultant
This is for you if your website gets little to no organic traffic, or gets visitors and zero enquiries, or you’ve tried doing it yourself and it’s not working, or you paid an agency and got rankings with no business results. It’s not for you if you want page one by Friday, or you sell to consumers and need volume. There are people for that.
Why should you listen to me
Doing this since before Google existed
I’ve been promoting websites since the early 90s, when getting to number one was quick, easy, and didn’t require second-guessing what a search engine wanted, because most of them hadn’t been invented yet. Thirty years later I’ve seen every algorithm change, every SEO trend and every dodgy tactic that promises instant results. I know what works and what’s a waste of time.
B2B across dozens of industries
Web design agencies, accountants, SaaS companies, engineering firms, HR consultancies. Proper research means I get up to speed with most industries quickly and write about them like I’ve been doing it for years. It also means I’m pretty good in a pub quiz, but that’s probably less relevant to your SEO.
Technical and content, same person
Three decades in SEO and a background in writing means I understand both the technical side and the content side. Most SEO consultants can do one or the other. I can do both, and I don’t hand your account to a junior.
What people say about working with Nikki
Clients, course students and people whose sites I’ve fixed. Same person, same approach.
Free SEO audit: find out what went wrong before you spend a penny
Been burned before? That’s exactly why I look first. I’ll go through your website, tell you what’s wrong, whether it’s fixable, and which package makes sense for your situation. If the answer is “you don’t need me”, I’ll say that too.
Ask for the free auditWhat freelance B2B SEO costs
Foundation is £750 a month for small service businesses, three months minimum. Growth is £1,500 a month for growing SMEs who want blog content included, six months minimum. Authority is £2,250 a month for established businesses who want the full content strategy, six months minimum. I’ll tell you upfront what your website needs and which one makes sense. You won’t be sold the biggest one for the sake of it.
Freelance SEO consultant questions
How much does freelance SEO cost?
My B2B SEO packages start at £750 a month for small service businesses (Foundation), £1,500 a month for growing SMEs with blog content (Growth), and £2,250 a month for established businesses wanting a full content strategy (Authority). Foundation is three months minimum, Growth and Authority six. I’ll tell you upfront what your website needs and which package makes sense.
What’s the difference between a freelance SEO consultant and an agency?
Agencies charge £2K plus monthly minimums and you’ll likely get junior staff working on your account. A freelancer gives you senior experience without the senior salary or the agency overheads. You work directly with me, not an account manager who passes messages to someone else. Better communication, lower costs, same expertise. There’s a longer answer in freelance SEO vs agency SEO.
How long before I see SEO results?
Anyone promising results in four weeks is lying. Most B2B businesses see initial movement around three months, with significant improvement by month six. The timeline depends on where you’re starting from, how competitive your market is, and whether we’re fixing technical problems or going after searches you’ve never shown up for. I’ll give you realistic expectations on the discovery call based on your specific situation.
Do you work with businesses outside the UK?
Yes, though most of my clients are UK B2B service businesses. As long as you’re targeting English-speaking markets and I can get into the back of your website, we can work together. I’ve worked across WordPress, Wix and Squarespace and a pile of industries, so location matters less than whether we’re a good fit.
What if I’ve been burned by SEO before?
That’s exactly why I offer a free audit before you commit. I’ll look at your website, tell you what went wrong, whether it’s fixable, and which package makes sense. Most of my clients got rankings from previous SEO people and zero business results, because the work chased traffic numbers instead of the searches buyers make.
Do I need SEO if I’m getting traffic already?
Depends what the traffic does. If visitors arrive and leave without enquiring, the problem might be the page, the search you’re showing up for, or both. That’s still SEO work, just not the kind that shows up as a bigger number on a graph. The audit will tell you which.
Not sure which problem you’re dealing with? Book a discovery call and I’ll tell you exactly what’s broken and how to fix it.
Thirty minutes, free, no hard sell. Bring the website and whatever numbers you’ve got.
Let’s chatNon-Wanky SEO