SEO & Copywriting Content for UK websites
Your website exists. It probably looks good. The question is whether the right people find it on Google, and whether they get in touch when they do. I’ve been doing SEO for 30 years, since before Google existed, and I do it for B2B businesses who’d rather have a full enquiry form than a pretty rankings report.
Looks great, invisible on Google
A rebuild, redesign or migration done without anyone checking what Google could still find afterwards.
Ranking for the wrong things
Traffic from people who will never buy, while the searches from people ready to hire go to a competitor.
Visitors, but no enquiries
The page ranks, people land on it, and nothing on it matches the question they came with.
Here’s how I can help your website
Three ways to work with me, depending on how much you want to do yourself. Most B2B businesses start with the first one.
SEO Services
The best website in the world is no good if no-one visits it. My SEO services make sure people can find you on Google, and that they find you for the searches that bring bookings and business, not the ones that make a report look healthy.
- Technical SEO and on-page SEO, done by the same person
- Content matched to what your buyers search for, not stuffed with keywords
- Reporting on enquiries and leads, not just positions
- Rebuilds and migrations handled so you don’t lose what you had
- AI SEO cleanup if someone let a chatbot loose on your site
- Me, on every call. No account manager, no juniors
Foundation
Smaller sites
Homepage and service pages put right, with the technical basics sorted so Google can read what you do and who it’s for.
Growth
Medium sites with a blog
Everything in Foundation, plus blog content that answers the questions your buyers ask before they pick up the phone.
Authority
Larger and multi-service sites
A full content strategy across every service, weekly reporting, and the ongoing work that keeps a big site ahead of its competitors.
SEO Content & Copy
Writing about your own business is hard. Writing it so a stranger wants to get in touch is harder. Doing that while keeping one eye on what Google needs, and the other on running the business, is where most people give up.
All my copy is written with search intent in mind: what the reader was looking for, and what they need to see to trust you. You get pages and posts that bring in enquiries and then leave you alone to deal with them.
SEO copywritingSEO Training
Some people want to do their own SEO. Some just want to know enough to stop getting ripped off by whoever’s doing it for them. Both are fine. After 30 years I reckon I can teach either.
SEO 1:1
An hour on Zoom with your site on screen. You leave with a plan you can follow, a recording, and no jargon.
Book a sessionThe Non-Wanky SEO Course
Do it in your own time, at your own pace, and come out the other side knowing more than most agencies’ juniors.
See the courseOn-Page SEO Toolkit
Ten short lessons on getting your pages right. It used to cost money. Now it doesn’t. Start here if you’re not sure.
Get the toolkitWhat do I know about SEO?
I started promoting websites over 30 years ago, before Google existed, and I’ve kept doing it through every algorithm change since. Panda, Penguin, helpful content, AI overviews. Different names, same job: make sure the right people find you.
What do I know about Content Writing?
From website copy to blog posts and beyond, I’ve been writing since I wanted to be a journalist. I know what makes someone keep reading, and what makes them close the tab.
What do I know about your industry?
Probably more than you’d expect. Thirty years of SEO and copy across children’s clothes, engineering, web agencies, architects, accountants, SaaS, healthcare and a lot in between. Proper research means I can write about most things with confidence. It also makes me very annoying in a pub quiz.
News and views on SEO, most Tuesdays
What’s changed at Google, what it means for your website, and which of this week’s LinkedIn hot takes you can safely ignore. Written by me, not a content team. Contains swearing.
Want a website that brings in enquiries, not excuses?
Non-Wanky SEO