I think this sums up how a lot of us feel about GA4 - seen on Twitter. ===== Me: Show me a chart...
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“Yours is the only non-client call I have where I take actual notes”
"Yours is the only non-client call I have where I take actual notes" I'm paraphrasing, but what a...
Need help with a content project? Write Your Own F**king Content!
You know when you start a project - whether it be a website rewrite, an email sequence, an eBook,...
Podcast RePurposing – 1 podcast, 112 pieces of content
🎤 It was one podcast, 59 minutes long. 🕳 Hidden away in the depths of a website. 🔗 Promoted a...
5 reasons you should join my new Content Engine Membership Program
I've been promising it for a while now, and it's finally here - Content Engine, a membership...
Social Media or Blog Post Ideas – Inspired by Threads
Unless you've been living underground, or possibly even if you have been, you can't fail to have...
5 reasons you should sign up to my LinkedIn Content Challenge
If posting on LinkedIn is one of those things that you put off, day after day, then my LinkedIn...
Your website vs. LinkedIn – where should you post your content first?
It's time we talked about where you're hanging your words - you know, your creative insights, your...
SEO – why keyPHRASES are more important than keyWORDS
Too much of the time people involved in the world of search talk about keyWORDS when what they...
Let’s talk about SEO and Keyword Search Intent
What do we mean by Search Intent? Not every website visitor is a buyer, and that's ok. Sometimes...
What is Microsoft Clarity and how can it help your website?
What is Microsoft Clarity? Microsoft Clarity is a tool that helps you see how people use your...
5 easy prompts for daily LinkedIn post ideas
It's no word of a lie that I see the same comment at least once a day in most of the communities I...
“Nikki has fast become one of my favourite people!”
Jo Martin, (better know as The Grammar Mamma) and I spent a lovely SEO for Copywriters As It Is...
What can a Google Search Console account do for your website?
In an ideal world, every page of every website would be listed on Google, and every page of every...
Semantic Keywords for copywriters and their clients
Copywriters - when it comes to SEO keywords & phrases, do your clients know just enough to be...
5 copywriting books every aspiring copywriter should read
I love a good copywriting book, and own so many. Whenever I see another one recommended, I just...
Are we back in work mode yet?
Last week was a bit of a waste of time for me, to be honest — I struggled to get back into 'work...
21 Things You Could Blog About Right Now
When I speak to people about blogging and content marketing, one of the first excuses they come up...
Google first page guaranteed – when is a guarantee not a guarantee?
GUARANTEE is one of the most powerful words used in marketing and sales. The idea generated by the...
Nikki-Pilkington.com 12 Days of Christmas song
All together now! On the first day of Christmas, Nikki gave to me: A first place on Google for me...
Happy Christmas everyone!
On Christmas Eve, I'm going to leave you with the wise words of Ryan Reynolds in Spirited, words...
Generate Blog Post Ideas with Google’s ‘People Also Ask’
We’ve all been there — staring at the screen, knowing we need to come up with a blog post,...
Google E-E-A-T — what on earth is Double EAT content?
I'll have another 'E' please, Bob... If you're a content creator (whether a business owner who...
Google December 2022 link spam update
"10,000 backlinks for a fiver!" "We get you backlinks with authority GUARANTEED!" "You can't get...
Paying a copywriting expert? Let them do their job!
My clients come to me because I'm a copywriting expert. So you'd expect them to listen to me,...
“SEO? Speak to Nikki. She’s a bloody legend”
It's always a little scary when another copywriter wants to have a 1-2-1 with me, (because hey,...
Google SEO – do you need to E-A-T more?
If, like me, you love your food, then EAT is more likely to mean something other than SEO. But for...
5 Ways to keep your Blog updated over the Christmas period
You’ve worked hard all year on your blog, and your comments, visitors and Google traffic is...
6 reasons NOT to work with Nikki Pilkington, SEO Copywriter
When it comes to SEO Copywriting for your website, I could tell you I'm the best. I could explain...
Don’t worry Copywriters, ChatGPT isn’t taking over the world just yet
I asked ChatGPT to write me 3 paragraphs with a chatty tone of voice about why ChatGPT won't put...
Yoast WordPress plugin isn’t SEO and other SEO myths
❗ Yoast WordPress plugin isn't SEO. ❗ Why have you made the first paragraph a H2 header? That's...
Clean up your LinkedIn feed in 2 easy steps
I was talking to a friend last night about how LinkedIn goes through phases. And how a lot of...
Save money on copywriting — 5 things I do to help
Even when you have a budget to bring on board a freelance copywriter, as a company owner or a...
5 quick tips for people who don’t want or need a copywriter
For those of you that want to do your own copywriting and don't want to hire a professional...
Get organised with Pomofocus!
If you know me, you know that disorganisation is kind of my flex... But being scatty, chaotic and...
Why you should have 2 blog titles for most blogs you write
In the past few weeks, more and more of my mentoring clients want to talk about blogging, and in...
I offer free SEO & blogging advice – but there’s a catch
I was just looking through some old blog posts of mine and was reminded of the day I received a PM...
Research Keyphrases for Better Business Blogging
If your blog is a business blog then the chances are you’re hoping to promote your products or...
Bloggers, have you developed your ‘Circle of Credibility’?
I’ve been talking about this for a while, but this is the first chance I’ve had to put thoughts...
There’s nothing wrong with working in McDonald’s
I hear it all the time: 🛑 “He’ll end up working in McDonald’s” 🛑 “The only thing she’s good for is...
Business Blogging – You’re not blogging for YOU, you’re blogging for THEM!
It's a common mistake, and a common statement: "Nikki, I find it really hard to blog – I'm running...
“We only want to have Twitter followers”
This was the comment I was faced with recently, made by the Marketing Manager of a fairly large...
You need employee buy in for a successful Social Media Business Page
While Social Media profiles that are a person, not a business, can and do work very well, a lot of...
You shouldn’t swear on social media?
?"Don't have colourful hair" ?"Don't have tattoos and piercings" ?"Don't swear on Social Media"...
Copywriting Book Review: The Little Book of Confusables
I like to think I'm OK with words, capable of spotting a typo or grammatical error at 60 paces,...
Should I retweet / Facebook / promote my competitors?
I’ve been asked this question a couple of times recently and my answer is a resounding YES! Sounds...
“Google no longer uses title tags” and other blatant untruths…
I like to think I’m a fair person. I don’t believe in slagging off my competition, and always try...
SEO Blogging and Ghostblogging – September 2012 vs September 2022
How is it September already? This month in September 2012, according to my Twitter, I was writing...
Social Media Marketing – it’s what we’ve always done, isn’t it?
I was speaking to someone the other day about the ‘advent’ of ‘Social Media Marketing’ and found...
I’m passionate about… Are you though?
❣ I am passionate about... ❣ We are passionate about... Either of these 4 word starters - to a...
16 blog post and social media prompts inspired by The Crying CEO
Unless you've been offline, on a desert island, or under a rock this past week, it has to have...
Do I need a keyword rich domain to do well in Google?
I get asked this question a lot. “If I want to be on the front page of Google for ‘widgets in...
[Client Update] Google Indexing Issues 15/07/2022
Google has confirmed today that there's an issue with its search index impacting a large number of...
Structuring a blog post – Beginning, Middle, End
When you write a blog post on your website, make sure it has a BEGINNING, a MIDDLE and an END....
Is your blog as flat as a pancake? You need a Call To Action!
I have around 5 mentoring calls a week with people looking to get more business from their Social...
Top 7 Ways to Title Your Blogs for Clicks and SEO
One of the most important parts of a blog post, if you’re trying to attract clicks and search...
5 Ways NOT To Market Your Services On Twitter
If you are a business owner who needs to learn about marketing, it’s important to learn how to...
Ghost writing – should I use someone else to write my blog?
It’s an argument that comes up time and time again – is it ever acceptable to have someone else...
5 Tips for a Successful Business Blog
Having a blog can be a great thing for most businesses as it offers you another way of writing...
Struggling for content ideas? Bring on the Guest Bloggers!
Sometimes no matter how hard you try, the words won’t flow. And when that’s the case, and you’ve...
SEO – they know your name – so what?
Every time I go to a networking event (and I go to a lot!), I obviously spend some time telling...
How calls to action work on Social Media
(This post was written many moons ago but the advice is still valid!) A while ago I wrote about...
[Client Update] Google Core Update May/June 2022
Client update June 7th 2022: You may have heard that there's been a Google Core Update over the...
Current SEO and Content Writing projects June 2023
The first in a new series of monthly posts detailing the projects and clients I'm working on each...
SEO, Website Copywriting and Blogging – June 2012 vs June 2022
How did it get to be June so quickly? - This week in June 2012, according to my Twitter, I was...
You don’t HAVE to write Jubilee content!
It's the Queen's 70th or Platinum Jubilee celebrations this week and, as expected, I have a flurry...
Ten Top Twitter Tips Trainers can Try Today
As social media grows in popularity, often the barrier a company faces isn’t believing in the...
Stuck for blog post ideas? Write an FAQ!
Another great blog post idea is to set up a mini FAQ. We’ve already spoken about how people often...
Should I buy Facebook ‘likes’, Twitter ‘followers’ and ‘fans’?
Get 10,000 fans / likes for just $100 5,000 unique Twitter followers for just $50 Buy your way to...
Blogging and Ghostblogging – May 2012 vs May 2022
Welcome to May - This week in May 2012, according to my Twitter, I was writing client blog posts...
Online reputation management: what to do if your reputation takes a beating online
This piece was originally published in 2015. It’s every business’s worst internet nightmare: you...
How do I start to write a company blog post?
I get the same question a lot when talking to my mentoring clients – “How do I even start to write...
15 blog post ideas in 3 days of April
Part of my job as a blogging mentor and writer of blogs for business clients is to come up with...
155 awesome blog post ideas in Apr… MAY 2022
When potential clients come to me for my SEO copywriting services, one of the first things...
Social Media Marketing – An Old Story
We were clicking, viewing, commenting and sharing, long before the term ‘social media’ was coined....
Blogging: Lack of time, lack of ideas, lack of proof
Those were just 3 of the reasons I was given as to why small businesses don’t blog last week. I...
25 blog titles inspired by Rishi Sunack’s Spring Statement 2022
While not quite the day in the calendar event that the Budget is every year, the Spring Statement...
20 Blog and Social Media prompts inspired by P&O
If you are a well organised blogger you will usually have planned your blog posts in advance,...
How do YOU get inspiration for blog posts?
It’s interesting to see the reactions when I tell people that I can easily write upwards of 20...
How client reviews can help your SEO
Long gone are the days when you could pop a few keywords into your website META tags and copy, nip...
Promoting Your Website – Don’t Throw the Baby out with the Bathwater!
I’m not a very subtle person. I’m also one of the most impatient people I know. So I know how...
Working with Nikki Pilkington for SEO – What do I need from you?
Congratulations on making an awesome choice to work with me, Nikki Pilkington, on your SEO! Before...
How to track social media marketing results
Oi - why are you reading a post from 2014? Go read something newer! It’s easy to jump into social...
How to stop Facebook videos playing automatically
Why are you reading a post from 2014? Go read something newer! You may have noticed that recently...
Can you keep a secret? It seems that Black Sabbath fans can’t…
(Before we go any further, let it be said that I am a big Sabbath fan, and this is more of a post...
What You Didn’t Do Yesterday Online That Lowered Your Rank [infographic]
A guest post by Tasty Placement When I first started writing online, I really only thought...
Google Adwords Business Credit Card – will you be getting one?
So, Google are now offering some Adwords advertisers the chance to own their very own Google...
The Five Biggest Techniques for Local SEO
A guest post from Stuart McHenry For those that do not have experience in local SEO, it can be a...
Keeping in Touch with Customers Over the Holidays – Automating Blog & Social Media Posts
A guest post by Gina Smith You have big plans to take some time off during the holiday season. One...
Charities and not for profits – could you be eligible for a Google Grant?
Using their power for good, Google has launched a campaign aimed at raising the awareness of...
Struggling with Business Blogging in 2012? Fancy a chat with me?
I was talking to someone at a networking meeting the other day, and we both agreed that 2012 looks...
What is SOPA?
Nobody would deny that the Internet is a wonderful resource, whether it’s for information,...
How to cook your Christmas turkey in the dishwasher and live to tell the tale
So, a week before Xmas my oven decided to stop working. None of the local shops can deliver a new...
Archive post from 2010: More than 5 hours a week spent on Social Media Marketing?
We are all aware of the power of social media. Used by millions of adults all around the world,...
I want a blog that’s at the top of Google before I do any work on it – and I want it to be free
I received the following request this morning: I am looking to start a blog that is free (or very...
Portfolio: Long form article for Property Industry experts.
I wrote this piece in August 2021 while working on a contract with a Mortgage Brokers company in...
Portfolio: Long form blog post for an SEO agency.
I wrote this piece in December 2020 when I was working on a contract with a Digital Marketing...
Copywriting Portfolio: Website copy for a Sharia Law compliant Banking App
This was produced in 2021. It was written for a copywriting agency and the client was the UK's...
Copywriting Portfolio: Short form blog post for a tax / finance consulting client
This blog post was written for a company specialising in R&D Tax for medium and large...
Portfolio: Blog post for Consulting client
I wrote this for a copywriting agency, where the client was a H&R Tax Advisory company. UK...