These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
A postcard, a podcast, and seven reasons to stop trusting “gooroos”
Hey hey, I’m away having fun at the Being Freelance Christmas party today, and meeting up with two of my best business buddies, Holly Christie and Louise ☪ Little Nerd ☪ Foster tomorrow, so this week’s newsletter is more of a postcard than a letter. (This is the 08/12/2025 issue… Read More
Baby chaos, client signals, and your backlink health
Hey hey! Oh, it’s been a week! Some of you know my amazing daughter Leigh has been pregnant with my second grandchild – well, with typical Leigh drama, she was rushed into hospital last Thursday and baby Remi arrived in a flurry of a ten strong team of doctors, an… Read More
How to spot business opportunities in repeated client questions
There’s free market research happening in every discovery call, consultation, or casual client conversation – and most of us ignore it completely. I’m talking about the questions prospects keep asking. The things they assume you don’t do. The services they ask about that you brush off with “sorry, I don’t… Read More
Red flags your SEO agency is wasting your money
You’re paying good money for SEO every month. But lately you’ve been wondering what you’re really getting for it. The reports look… fine? Rankings are mentioned. Graphs go in various directions. But you couldn’t explain to your boss what’s happening, and you’re starting to suspect that’s because nothing much is…. Read More
Premature illumination, bundling your skills, and what people really search for on Google
We’re halfway through November and I’ve already spotted three houses on my street with Christmas lights up. THREE. It’s not even December yet. (This is the 18/11/2025 issue of my newsletter – subscribe here) I’m trying to maintain some dignity and wait until at least the first weekend of December, but… Read More
Should you hire an in-house SEO or outsource?
You know your website needs SEO help. The question is how to get it. Hire someone in-house? Find an agency? Work with a consultant? Each option has costs and trade-offs that nobody talks about honestly. If you’re a B2B service business trying to work out the best route, here’s what… Read More
Turning away business, is it a shovel or a spade?, and why honesty is the best policy
I had two really interesting conversations with potential clients yesterday (Monday) that got me thinking about honesty in business. The first one told me they’d come to me because they liked my “say it like it is” style – no bullshit, just open and honest. So I was open and… Read More
Post-Halloween comedown, the fractional SEO secret, and signs you’ve hit the DIY limit
Halloween’s over, the sugar rush has finally worn off (mine, not the kids’), and I’m that person who’s already getting excited about Christmas. Don’t judge me. (This is the 04/11/2025 issue of my newsletter – subscribe here) But first, we’ve got Bonfire Night to get through. My brother runs a firework… Read More
The SEO tasks wasting your marketing team’s time
Your marketing manager is drowning in SEO tasks. They’re publishing blog posts every week. Checking rankings daily. Tweaking meta descriptions. Following every algorithm update. Researching keywords. Fixing technical issues they don’t understand. And responding to every “SEO tip” they see on LinkedIn. Meanwhile, your actual marketing strategy – the stuff… Read More
Why your blog posts aren’t bringing in B2B clients (even though you’re following all the SEO advice)
You’re doing everything right. Publishing regularly. Following SEO best practices. Your posts are ranking. Traffic’s climbing. But your blog has brought in precisely zero clients. Your boss is starting to question the ROI. Your marketing team is spending hours writing content that generates nothing but page views. And you’re wondering… Read More
Website traffic but no enquiries? Why your B2B site isn’t converting visitors
You check Google Analytics every week. Traffic’s decent. Maybe even growing. Your blog posts are ranking. Google Search Console shows hundreds of impressions. But your phone isn’t ringing. Your contact form sits empty. And you’re starting to wonder if SEO is actually worth the effort. You already know this –… Read More
Don’t throw the baby out with the bathwater: how to test website changes properly
I’m not a very subtle person. I’m also one of the most impatient people I know. So I know how difficult it is to take things slowly. But when it comes to testing SEO changes on your website, rushing things will cost you rankings and traffic. Like most marketing, one… Read More