These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
How Google counts impressions in AI Overviews and AI Mode
In early June, Google added a new report to Search Console showing how often your pages appear in its AI search features. And almost immediately, people started asking the same question: why is this number so much lower than I expected? Google has now answered that, and the answer tells you quite… Read More
SEO in 2026 – what 310 million websites tell us about blogs, AI and rankings
Wix has just published their first State of Websites report, pulling data from over 310 million users. It covers how websites are being built, found, and used to generate revenue in 2026. Some of it is Wix-specific – MCP sessions, their AI builder stats – and you can read all of… Read More
Blogging for SEO is great, but how do you get people to read it?
As a website designer I can build a website that’s SEO friendly. It will be properly structured, accessible, responsive and Google will love it. Once the website’s published it’s up to you to keep it ship-shape; answering your potential clients’ questions and making your content so good that the search… Read More
Fake DMCA takedowns can remove your pages from Google – and you might never be told
In March this year, Search Engine Land published an investigation into some dodgy SEO practices. The day after it went live, someone filed a copyright complaint with Google claiming the article had stolen their content “word for word, including all images.” The article had no images. Not one. Google removed… Read More
Google needs to chill out a bit, my head hurts
Hey hey! It’s a lot, isn’t it? I mean all the “stuff” going on that we’re supposed to keep track of. As a business owner or person in charge of marketing you have to know (deep breath!): How to run the business, how to market the business, how LinkedIn works these… Read More
QueryClassifier.com – the free tool that shows you how Google classifies your keywords
Google has been classifying search queries into categories for years. Every time someone types something into the search box, Google isn’t just matching words – it’s making a judgement about what kind of query this is, what the person is actually trying to do, and what kind of content will… Read More
AI “hacks” are fucking up your SEO – same as it ever was
The fabulous Lily Ray has been monitoring 220+ websites that publicly identified themselves as customers of AI content creation tools. Her findings, published this month, are worth reading if you’ve been sold on the idea that scaling content with AI is a low-risk growth strategy. The pattern across all of… Read More
Today I don’t feel like doing anything…
Hey hey! I hate that it’s so hot today that all I can think of to write about is how hot it is in that weird British “we have to mention the weather” kind of way. It’s hard though, isn’t it, when the weather is like this? I keep telling… Read More
SEO Myth Debunked: Guest posting is dead!
Every so often, someone declares guest posting dead, usually after Google mentions they’re cracking down on spammy guest post links. This sends businesses into a panic, making them abandon legitimate guest posting opportunities and valuable industry connections, all because they’ve confused dodgy link schemes with genuine content partnerships. Why this… Read More
I’m loud, I’m arrogant, and, soz, but I was right
Hey hey! It’s a bit of a long one this week, so if I were you I’d grab a drink of your choice (I feel a strong whisky might be a good choice, but it’s 11am, and apparently they frown on that in modern society,. I say if it was… Read More
SEO Myth Debunked: Alt text must contain all your keywords
Screen readers don’t need to hear your entire keyword strategy read aloud. Neither do your website visitors. Yet somehow, someone convinced half the internet that alt text should sound like a desperate SEO bot had a breakdown. You’ve seen these monstrosities. Alt text that reads something like “best plumber London… Read More
FAQ rich results deprecated in 2026 – why it doesn’t matter for most websites
If you’ve been anywhere near LinkedIn in the last 48 hours, you’ll have seen the “hot takes” rolling in. Google deprecated FAQ rich results on 7th May 2026 and apparently this is A Very Big Deal that you need to act on immediately, probably by hiring someone. It isn’t. It… Read More