• Google first page guaranteed – when is a guarantee not a guarantee?

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    Google first page guaranteed – when is a guarantee not a guarantee?


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    Copywriting Book Review: The Little Book of Confusables

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    SEO Blogging and Ghostblogging – September 2012 vs September 2022

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    Generate Blog Post Ideas with Google’s ‘People Also Ask’


  • 16 blog post and social media prompts inspired by The Crying CEO

    16 blog post and social media prompts inspired by The Crying CEO

    Unless you’ve been offline, on a desert island, or under a rock this past week, it has to have been impossible for you to avoid the madness that is and was ‘The Crying CEO’. For those of you who missed it; Braden Wallake, CEO of HyperSphere, made a post on LinkedIn (you can read the […]

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  • Paying a copywriting expert? Let them do their job!

    Paying a copywriting expert? Let them do their job!

    My clients come to me because I’m a copywriting expert. So you’d expect them to listen to me, right? Unfortunately not always. Going through some old emails I came across this feedback from an ex-client about a blog post I’d written for them. “It’s great, but I feel as if it needs more words.” It. […]

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  • 6 reasons NOT to work with Nikki Pilkington, SEO Copywriter

    6 reasons NOT to work with Nikki Pilkington, SEO Copywriter

    When it comes to SEO Copywriting for your website, I could tell you I’m the best. I could explain that no-one else can do the job for you. I could say that, out of the millions of copywriters out there, I’m the one for you. But the fact is, that in some cases, I’m not! […]

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  • [Client Update] Google Indexing Issues 15/07/2022

    [Client Update] Google Indexing Issues 15/07/2022

    Google has confirmed today that there’s an issue with its search index impacting a large number of sites. The root cause is unknown. Today, at 10:50 a.m Eastern time (3.50pm UK time), Google confirms there’s an ongoing indexing issue affecting a large number of sites. The cause of the issue is unknown at this time. […]

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  • Clean up your LinkedIn feed in 2 easy steps

    Clean up your LinkedIn feed in 2 easy steps

    I was talking to a friend last night about how LinkedIn goes through phases. And how a lot of those phases are dictated by which of the latest ‘LinkedIn experts’ is flavour of the month. You can almost always tell when an expert has launched a new LinkedIn course and what page/day of the course […]

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  • 5 things I do to save you money on SEO copywriting

    5 things I do to save you money on SEO copywriting

    Even when you have a budget to bring on board a freelance copywriter, as a company owner or a hiring manager, you’re probably looking to cut costs where possible. And I understand that; I’ve hired a fair few freelancers in my time and some of them have been costly mistakes! That’s why I want to […]

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  • [Client Update] Google Core Update May/June 2022

    [Client Update] Google Core Update May/June 2022

    Client update June 7th 2022:   You may have heard that there’s been a Google Core Update over the past few days – meaning that Google has updated the way it is looking at websites and there have been some changes in the algorithm.   Firstly, don’t panic. This is something that happens fairly often, […]

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  • 5 quick tips for people who don’t want or need a copywriter

    5 quick tips for people who don’t want or need a copywriter

    For those of you that want to do your own copywriting and don’t want to hire a professional copywriter — a starter for 5. Not everyone wants or needs to hire a copywriter to write the content for their website or blogs. Small businesses, one man bands and more can do a perfectly fine job […]

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  • I offer free SEO & blogging advice – but there’s a catch

    I offer free SEO & blogging advice – but there’s a catch

    I was just looking through some old blog posts of mine and was reminded of the day I received a PM that said: 😥 “Sorry you couldn’t help me out with some advice, maybe next time eh?” At the same time I got an email saying: 😥 “It’s a shame you couldn’t help out with […]

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