These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
QueryClassifier.com – the free tool that shows you how Google classifies your keywords
Google has been classifying search queries into categories for years. Every time someone types something into the search box, Google isn’t just matching words – it’s making a judgement about what kind of query this is, what the person is actually trying to do, and what kind of content will… Read More
AI “hacks” are fucking up your SEO – same as it ever was
The fabulous Lily Ray has been monitoring 220+ websites that publicly identified themselves as customers of AI content creation tools. Her findings, published this month, are worth reading if you’ve been sold on the idea that scaling content with AI is a low-risk growth strategy. The pattern across all of… Read More
Today I don’t feel like doing anything…
Hey hey! I hate that it’s so hot today that all I can think of to write about is how hot it is in that weird British “we have to mention the weather” kind of way. It’s hard though, isn’t it, when the weather is like this? I keep telling… Read More
SEO Myth Debunked: Guest posting is dead!
Every so often, someone declares guest posting dead, usually after Google mentions they’re cracking down on spammy guest post links. This sends businesses into a panic, making them abandon legitimate guest posting opportunities and valuable industry connections, all because they’ve confused dodgy link schemes with genuine content partnerships. Why this… Read More
I’m loud, I’m arrogant, and, soz, but I was right
Hey hey! It’s a bit of a long one this week, so if I were you I’d grab a drink of your choice (I feel a strong whisky might be a good choice, but it’s 11am, and apparently they frown on that in modern society,. I say if it was… Read More
SEO Myth Debunked: Alt text must contain all your keywords
Screen readers don’t need to hear your entire keyword strategy read aloud. Neither do your website visitors. Yet somehow, someone convinced half the internet that alt text should sound like a desperate SEO bot had a breakdown. You’ve seen these monstrosities. Alt text that reads something like “best plumber London… Read More
FAQ rich results deprecated in 2026 – why it doesn’t matter for most websites
If you’ve been anywhere near LinkedIn in the last 48 hours, you’ll have seen the “hot takes” rolling in. Google deprecated FAQ rich results on 7th May 2026 and apparently this is A Very Big Deal that you need to act on immediately, probably by hiring someone. It isn’t. It… Read More
What does Google AI Overviews “removing low-value clicks” mean for your B2B business?
Google’s VP of Search, Liz Reid, gave a podcast interview to Bloomberg recently that’s been doing the rounds in SEO circles. The headline most people have latched onto: AI Overviews are filtering out “low-value clicks” while driving more searches overall. Liz says this is good news. And honestly? I think… Read More
What is Back Button Hijacking, and why should you care?
Back button hijacking is now a Google spam violation – check your site before June 15th You know that thing where you’re on a website, you click the back button, and instead of going back to where you came from, you end up on some other page entirely? Or worse,… Read More
Are AI-built websites any good for SEO? I audited 5 to find out
Executive summary Five B2B websites built with AI tools, all audited in April 2026. Same methodology across all five: SE Ranking crawls, direct HTML source review, PageSpeed Insights, Google’s Rich Results Test, manual site review. The short answer to whether AI-built websites are good for SEO: better than you might… Read More
Commodity vs non-commodity content – what it means and how to fix yours
You’ve probably seen this slide doing the rounds on social media. Danny Sullivan of Google, talking at Google Search Central Live in Toronto, showing a table with two columns – commodity content on the left, non-commodity on the right. The context being that non-commodity content is more likely to be… Read More
What can a Google Search Console account do for your website?
In an ideal world, every page of every website would be listed on Google, and every page of every website would show up for the search phrases or keywords the owner intended it to. But it’s not an ideal world, and unfortunately not every carefully designed and written page of… Read More