These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
Personal Brand Authority – Because Nobody Ever Got Excited About a Faceless Corporation
When was the last time you saw someone get properly excited about a corporate blog post? Never, that’s when. Yet here we are in 2025, with companies still churning out bland, personality-free content on LinkedIn and their websites like personality is something to be afraid of. Look at your LinkedIn… Read More
March Content Ideas For Your Blog And LinkedIn
Looking at March’s calendar and wondering what to write about? Pour yourself something nice and let’s plan your content strategy for the month ahead. March is packed with opportunities for engaging content – from major cultural events to quirky awareness days. The key is planning ahead so you can adapt… Read More
SEO Myth Debunked – Adding Your Location To Every H1 Is Crucial For Local SEO
Remember when every business website looked like it was playing geographic bingo with its headings? “Professional IT Support Services Stoke | Best IT Company in Stoke | Computer Help Stoke”. It made my teeth itch then, and it still does now. This nonsense started back when search engines such as… Read More
Stop Giving Away Your Traffic – Why You Should Host Your Own Links Page
Still using Linktree (or Beacons, Shorby, Bio.fm, or any other link-in-bio service) for your social media links? Let’s talk about why you’re handing your valuable traffic to someone else. The Problem With Link-in-Bio Services Every time someone clicks your Instagram bio link or your TikTok profile link, they’re not landing… Read More
Will An XML Sitemap Magically Boost Your Rankings?
One SEO myth that continues to confuse website owners and digital marketers alike is the belief that an XML sitemap is some sort of secret weapon for climbing search engine rankings. Let’s debunk this myth and understand the true role of sitemaps in your SEO strategy. The Sitemap Misconception Imagine… Read More
Why You Can’t Just SEO One Page Of Your Website
“Can you just SEO this blog post for me?” I get asked this a lot, and the answer is usually a resounding “No.” That’s not how any of this works. Search engine optimisation isn’t a magic wand you can wave at a single page. It’s about your entire website working… Read More
The ‘When SEOs Attack’ Newsletter
(This is the 04/02/2025 issue of my newsletter – subscribe here) Thanks to everything that is holy, January is finally over. Take a breath… Your inbox is probably stuffed with “experts” telling you exactly how to do SEO in 2025. A lot of them are talking complete nonsense. Let’s sort… Read More
February Content Ideas for your Blog and LinkedIn
If you’re staring at your calendar wondering what on earth to write about in February, grab a cuppa and settle in. I’ve got some content ideas for blog posts, social media, and LinkedIn that’ll keep you posting right through to March. And no, it’s not just going to be Valentine’s… Read More
Some SEOs Sound Like A Bunch Of Cults
It’s happening again – I’m sitting in on an ‘SEO consultation’. This time it’s for an e-commerce store. They wanted to work with me, but I don’t generally take on e-commerce sites, because of the amount of work involved. I’m just not cost-effective. But I do offer to sit in… Read More
Author Bios Don’t Help You Rank Better
Right, time to kill another SEO myth that refuses to die: author bios and bylines somehow magically boost your rankings. Google’s Danny Sullivan has just confirmed what some of us have been saying for years – Google doesn’t care who wrote your content when it comes to rankings. Think of… Read More
SEO Myths Debunked – Why Mobile-First Doesn’t Mean Mobile-Only
Ever since Google announced mobile-first indexing, I’ve watched businesses completely abandon their desktop optimisation. They’ve convinced themselves that if it works on mobile, nothing else matters. This is complete nonsense. The Reality Of Mobile-First Indexing Yes, Google uses the mobile version of your site for indexing. Yes, mobile traffic dominates… Read More
The ‘Perfect SEO Page’ Formula Doesn’t Exist
Right then, let’s talk about these mythical “perfect page” SEO formulas floating around. You know the ones – they promise top rankings if you just follow their exact recipe of keyword density, word count, and heading structures. Google’s Danny Sullivan has finally had enough of this nonsense and has come… Read More