These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
Your free SEO audit isn’t free – it’s a sales pitch with a spreadsheet on top
Your free SEO audit took them twenty minutes to produce. It arrived looking thorough. And it’s about to cost you a lot more than you think. This isn’t because the problems it found aren’t real. Some of them probably are. But because a crawl report with your logo on the… Read More
You’re searching like an expert, not a customer
Most business owners approach keywords the same way. They sit down with their web designer or their SEO person, they’re asked what phrases they want to rank for, and they come up with a list that sounds very professional and very logical and very much like how they’d describe their… Read More
Google Search Console now reports on your social posts – what it means for your business
Google announced a new Search Console feature on 7 July called platform properties, and parts of the SEO and creator world have got very excited about it. You can now connect your Instagram, TikTok, X (Twitter, forever Twitter), or YouTube account to Search Console and see how those posts perform… Read More
“Gooroos” everywhere – here’s why they’re wrong
Hey hey! I’ve been reading a lot of emails and LinkedIn posts from “gooroos” recently, and someone seems to have put something in the water, because they’re all saying the same thing – “stop giving stuff away, because you’ll attract DIYers and people not willing to pay for stuff”. Bollocks…. Read More
How Google counts impressions in AI Overviews and AI Mode
In early June, Google added a new report to Search Console showing how often your pages appear in its AI search features. And almost immediately, people started asking the same question: why is this number so much lower than I expected? Google has now answered that, and the answer tells you quite… Read More
SEO in 2026 – what 310 million websites tell us about blogs, AI and rankings
Wix has just published their first State of Websites report, pulling data from over 310 million users. It covers how websites are being built, found, and used to generate revenue in 2026. Some of it is Wix-specific – MCP sessions, their AI builder stats – and you can read all of… Read More
Blogging for SEO is great, but how do you get people to read it?
As a website designer I can build a website that’s SEO friendly. It will be properly structured, accessible, responsive and Google will love it. Once the website’s published it’s up to you to keep it ship-shape; answering your potential clients’ questions and making your content so good that the search… Read More
Fake DMCA takedowns can remove your pages from Google – and you might never be told
In March this year, Search Engine Land published an investigation into some dodgy SEO practices. The day after it went live, someone filed a copyright complaint with Google claiming the article had stolen their content “word for word, including all images.” The article had no images. Not one. Google removed… Read More
Google needs to chill out a bit, my head hurts
Hey hey! It’s a lot, isn’t it? I mean all the “stuff” going on that we’re supposed to keep track of. As a business owner or person in charge of marketing you have to know (deep breath!): How to run the business, how to market the business, how LinkedIn works these… Read More
QueryClassifier.com – the free tool that shows you how Google classifies your keywords
Google has been classifying search queries into categories for years. Every time someone types something into the search box, Google isn’t just matching words – it’s making a judgement about what kind of query this is, what the person is actually trying to do, and what kind of content will… Read More
AI “hacks” are fucking up your SEO – same as it ever was
The fabulous Lily Ray has been monitoring 220+ websites that publicly identified themselves as customers of AI content creation tools. Her findings, published this month, are worth reading if you’ve been sold on the idea that scaling content with AI is a low-risk growth strategy. The pattern across all of… Read More
Today I don’t feel like doing anything…
Hey hey! I hate that it’s so hot today that all I can think of to write about is how hot it is in that weird British “we have to mention the weather” kind of way. It’s hard though, isn’t it, when the weather is like this? I keep telling… Read More