These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
Semantic Keywords – what are they and why do you need them for SEO?
When it comes to SEO keywords & phrases, there are always people out there that know just enough to be dangerous. You know the ones – they have a subscription to Moz/SEMrush, read Search Engine Journal, & know enough buzzwords to impress the management team, but not quite enough to… Read More
The ‘I’m Not Reading All That Rubbish’ Newsletter
(This is the -5/-1/2-25 issue of my newsletter – subscribe here) Don’t feel guilty if you delete this – January inbox overwhelm can suck it! Your inbox probably looks like a self-help bookshop exploded in it right now. Every business guru and their dog is flooding you with “new year,… Read More
H1 Headers – one of the easiest SEO fixes
Let’s talk about H1 Headers on your website – are you using yours in the best possible way? What is a H1 Header? A H1 header is the main (header) title of any web page. Today I’m mainly talking about your website home page. In an extremely simplified world, imagine… Read More
Hidden text for AI search? Welcome back to 1999…
Remember when people thought hiding white text on a white background was the height of SEO cleverness? Well, apparently everything old is new again, but this time with an AI twist. What’s going on in AI search? Recent research (as detailed in this Search Engine Journal article) has shown that… Read More
SEO Myths Debunked – You need separate content versions for AI and traditional search!
Stop creating separate content versions for AI Search (you’re wasting your time). Just when I thought I’d seen every ridiculous SEO trend possible, people are now creating separate versions of their content for AI search. Yep, you read that right – not content with the hassles of keeping ONE site… Read More
2025 SEO predictions and what’s actually going to matter
Right then. It’s that time again – every SEO expert and their dog is polishing their crystal ball, making wild predictions about what’s coming in 2025. Usually, it’s the same old rubbish recycled with a new date slapped on top. But 2025 is different. For the first time in decades,… Read More
How to “Be Everywhere on LinkedIn” Without it Taking All Day
“They can’t have much work on if they spend so much time on LinkedIn” I’ve heard this a couple of times in conversation recently, and I’d put money on the fact that people have said it about me at some point. But appearing to ‘be on LinkedIn all day’ doesn’t… Read More
Matt landed a dream client with the non-wanky SEO course, by putting in the work
In case you missed it, the fabulous Matt Drzymała recently landed a dream client (go check out his post) because of some SEO work he did. Matt, in all his loveliness, is crediting some of the things he learned on my non-wanky SEO course as helping towards his success. And… Read More
non-wanky SEO course Review – No Gatekeeping
In two sentences Bex Elder really made my day. “She doesn’t want to gatekeep stuff.” I’ve said for years that if I can learn SEO, anyone can. There were no courses, degrees, or ‘gooroos’ when I started learning SEO – a lot of it was trial and error, and learning… Read More
Freelancers, Get Paid Before Christmas
If you’re a freelancer who invoices client, read this. If you hire a freelancer who sends you invoices, also read this. When you hire a freelancer, generally they give you their all. That means turning away other paying work so that they can do your job, often going above and… Read More
Nikki knows her stuff! non-wanky SEO course reviews
I met the fabulous Julia Zatta over a year ago, when she joined my (no longer available) Content Engine membership, where I offered help and advice on content to help promote yourself on social media. It rapidly became obvious that Julia needed no help with that AT ALL (she’s a… Read More
“Punk Mermaid, Dialled up to 11”
It’s not that I particularly like making people squirm, but Thomas Pawley‘s face when I said “I want something that will make you and me very excited, but when you talk to other designers about it you’ll have to explain your thought process and choices every. single. time.” still pops… Read More