SEO training for freelancers and small business owners
without the jargon, the upsell, or the darkened room afterwards
Nobody tells you when you start a business that you’ll also need to understand Google, websites, SEO and LinkedIn, on top of running the bloody thing. I’ve spent 30 years learning it so you don’t have to learn all of it. Pick the amount of help you want.
See the options Book a 1:1
Why most SEO training leaves you more confused than before
You’ve probably tried. A webinar that turned into a sales pitch at minute 40. A blog post with “ten tips” that didn’t tell you where to click. A course that assumed you already knew what a canonical was. None of it was built for someone who has a business to run and a website they built themselves at 11pm.
The 40-minute webinar
Useful right up until the pitch.
Vague tips
“Write great content” is not something you can do on a Friday afternoon.
Jargon
H1s, SERPs, schema. You nod, then close the tab.
Agency-only advice
Written for people with a team and a budget, not for you and a laptop.
Expensive courses
Four figures and you still don’t know what’s wrong with your homepage.
Patronising tone
You’re not stupid, you’re just not an SEO. That’s fine. That’s why I exist.
SEO training options, from free to done properly
Three ways to get SEO into your head and onto your website. They stack, so plenty of people start with the free stuff and work up.
1:1 SEO training
An hour on Zoom, looking at your website, not a generic one. You leave with a recording, checklists and a list of what to fix first. Most people only need the one.
Book a 1:1Non-Wanky SEO course
Seven modules, over 70 lessons, videos, audio and text, plus weekly group calls and me on the end of an email. Keyword research, content, on-page and technical SEO, done in order and in plain English.
See the courseFree SEO training
Emails, videos and the occasional live session. Some of it stretches the word “training” a bit, but all of it’s useful and none of it costs you anything.
Grab the freebiesWhich SEO training is right for you
Depends on how much you want to do yourself and how quickly.
- You’ve got one website and a list of things that feel wrong: book a 1:1, we’ll sort the list in an hour.
- You want to understand SEO properly so you can do it for yourself, or for clients: the course.
- You’re not sure yet, or you’re skint this quarter: start with the freebies and come back.
- You’ve done the course and want a sanity check on your own site: a 1:1 after the course is a common combination.
What you won’t get from my SEO training
- No retainer pitch at the end of the call
- No “SEO is dead, buy my AI course” nonsense
- No jargon without a plain English version straight after
- No pretending your homepage is fine when it isn’t
- No homework you don’t understand the reason for
- No telling you to blog three times a week when once a month would do
- No terrifying agency prices
- No mollycoddling. You’re paying for straight answers
Who my SEO training is for
Freelancers who do their own marketing. Small business owners with a website they built (or paid someone to build and now have to live with). Marketing managers who’ve inherited SEO with no budget for an agency. Copywriters, designers and VAs who want to add SEO to what they offer clients.
What people say about my SEO training
Ready to learn SEO without the waffle?
Pick the option that fits. If you’re still not sure which, book the 1:1 and I’ll tell you honestly whether you need the course or not.
Book a 1:1 See the courseNon-Wanky SEO