SEO done for you

SEO services for UK business websites

Your website should be bringing you enquiries. If it isn’t, something needs fixing.

Maybe you’re getting traffic but hardly any leads. Maybe you’re ranking for searches that never turn into work. Or maybe the right people simply aren’t finding you in the first place. That’s where I come in. I work with B2B service businesses to make SEO commercially useful: targeting the searches your potential clients are making, improving the pages that should be turning visitors into enquiries, and fixing the technical problems getting in the way. I’m not interested in vanity rankings, traffic for the sake of traffic, or reports full of numbers that look impressive but do fuck all for your business. The goal is simple: more of the right people finding you, understanding what you do, and getting in touch.

Nikki pilkington sitting outdoors in a huge pile of mannequin body parts
Thirty years of SEO. Zero waffle.

Here’s how I can help

Three packages, all on a six month commitment, all with me doing the work. Pick the one that fits, or book a call and I’ll tell you which one I’d pick for you.

Foundation

£750

a month plus VAT

For: smaller B2B service businesses that need a solid SEO foundation and a website that does a better job of bringing in the right enquiries.

I’ll work out what’s holding your site back, fix the important technical problems, make sure your main pages are targeting searches with commercial intent, and put proper tracking in place so we can see what’s working.

What I’ll take care of:

  • Initial strategy session to understand your business, services, customers and goals
  • Technical SEO audit, fixes and ongoing monitoring
  • Search opportunity research focused on potential buyers, not people looking for free advice
  • Optimisation of your homepage and core service pages
  • Improvements to meta title tags, headings, copy, internal linking and other on-page SEO where needed
  • Google Search Console, GA4 and Google Business Profile setup or tidy-up, plus ongoing monitoring
  • Monthly performance reporting that explains what matters, not pages of meaningless numbers
  • 30-minute monthly review call to go through progress, priorities and what happens next

Where this gets you: a technically sound, properly targeted website with clear SEO priorities, reliable tracking and a much stronger chance of attracting the people you want to work with.

This package requires a six month commitment.

Start with Foundation

Growth

£1,500

a month plus VAT

For: growing B2B businesses that want SEO to become a proper source of new enquiries, not something they occasionally tinker with.

This is where we go beyond fixing the foundations. I’ll keep improving the parts of your site that already exist, identify new search opportunities, help shape the content you need, and use the data to decide what should happen next.

What I’ll take care of:

  • Initial strategy session to understand your business, services, customers and growth goals
  • Technical SEO audit, fixes and ongoing monitoring
  • Ongoing search opportunity research focused on commercially useful searches
  • Optimisation of your homepage, service pages and existing blog content
  • Identification of content gaps and opportunities your competitors are benefiting from
  • Blog and content ideas based on what your potential clients are searching for
  • Optimisation of the content you create, including structure, targeting, internal linking and on-page SEO
  • Google Search Console, GA4 and Google Business Profile setup or tidy-up, plus ongoing monitoring
  • Monthly performance reporting with clear recommendations and priorities
  • One hour monthly strategy call to review progress and decide what we tackle next

Where this gets you: a site that isn’t standing still. We’ll be continuously improving visibility, strengthening important pages and building out the content needed to attract more of the right people over time.

This package requires a six month commitment.

Choose Growth

Authority

£2,250

a month plus VAT

For: established B2B businesses that want someone to properly own SEO, rather than hand over a list of recommendations and disappear.

This is the full-service option. I’ll take responsibility for the SEO direction of the site, continually look for new opportunities, improve what already exists, shape the content strategy, and keep the work moving without you having to manage every detail.

What I’ll take care of:

  • Initial strategy session to understand your business, services, customers, priorities and commercial goals
  • Technical SEO audit, fixes and ongoing monitoring
  • Ongoing search opportunity and competitor research
  • Optimisation across the whole site, including service pages, landing pages, blog content and other commercially important pages
  • A clear content strategy based on what your potential clients are searching for and what the business needs to sell
  • Identification of content gaps, weak pages and new opportunities as they appear
  • Ongoing improvements to site structure, internal linking, on-page SEO and content performance
  • Google Search Console, GA4 and Google Business Profile setup or tidy-up, plus ongoing monitoring
  • Monthly strategy session with clear priorities, actions and next steps

Where this gets you: SEO becomes something that is actively managed, not another job sitting on your marketing list. You have someone keeping an eye on the whole picture, deciding what matters, and making sure the site keeps moving in the right direction.

This package requires a six month commitment.

Go all in on Authority

Questions you may have:

The things people ask before they book. Short answers where a short answer will do.

Do you optimise for Google, ChatGPT and other AI search tools?

Yes. Good SEO and good AI visibility have a lot in common: clear site structure, useful content, strong subject expertise, good internal linking, and making it easy for search engines and AI tools to understand what your business does.

I don’t sell “AI SEO” as a separate bolt-on because I don’t think it should be treated as one. I keep an eye on how Google’s AI results, ChatGPT, Perplexity and other search tools are changing, and I factor that into the SEO work I do. The aim is the same whichever platform someone uses: make your business easier to find, understand and trust.

Which package is right for my business?

Book a free discovery call and I’ll tell you which level of support I think makes sense. Sometimes Foundation will be more than you need. Sometimes I’ll tell you Growth is the minimum sensible option because Foundation won’t get you where you need to be. And sometimes I’ll tell you to spend your money somewhere else first. I’d rather put you on the right package than squeeze you into the most expensive one.

What if I’ve been burned by SEO before?

You won’t be the first. A lot of businesses come to me after paying for SEO and still not really knowing what was done, why it was done, or whether it made any difference to the business.

Before you commit to anything, I’ll look at what’s been done already, what’s working, what isn’t, and whether there’s anything worth keeping. I’ll also explain what I’d do differently and why. No mystery. No hiding behind reports. No pretending everything is fine if it isn’t.

Can you ‘SEO’ this blog post for me?

No. That’s not how SEO works, and if anyone tells you it is, they’re lying. A blog post can be researched, structured and optimised properly, but SEO isn’t something you sprinkle over finished copy at the end. The topic, search intent, purpose of the page, site structure, internal links and the rest of your website all matter too.

Do you guarantee first page Google rankings?

No. Nobody can honestly guarantee you a first page Google ranking, because nobody controls Google.

What I can guarantee is that I’ll do the work properly, explain what I’m doing, focus on commercially useful search opportunities, and adjust the strategy when the data tells us something isn’t working. The aim is better visibility and more of the right enquiries. But I’m not going to promise you a position in search results I don’t control.

Why do all packages require a 6-month commitment?

Because SEO needs enough time to do the work properly and learn from what happens next. Some changes can have an impact quickly. Others take longer. Google needs time to crawl and process changes, and I need enough data to see what’s working, what isn’t, and where we should go next.

Six months gives us time to fix the foundations, improve the important pages, measure what changes and adjust the strategy properly. Anything shorter turns it into a rush job, and that’s not how I want to work.

What happens after 6 months?

At the end of the initial six months, we’ll look at where things are and what makes sense next. You can continue at the same level, move to a lighter ongoing retainer, change package, pause, or bring the work in-house. There’s no automatic long-term tie-in. We decide what happens next based on what the business needs.

Can I upgrade or downgrade my package?

Yes. After your initial six month commitment, you can move up or down a package with one month’s notice. Your SEO needs may change as the business changes, so the level of support doesn’t have to stay the same forever.

Can you work with my website platform (WordPress/Wix/Squarespace/etc)?

Yes. I’ve worked on hundreds of websites across a lot of different platforms. If I can get the access I need, I can usually handle most SEO work directly. Some technical changes may need your web developer, depending on how the site is built. If that’s the case, I’ll tell you what needs doing and work with them where needed.

Will I need to do any work once I’ve hired you?

A little, yes, because I’ll still need your business knowledge. I may need information about services, customers, priorities, new offers or changes inside the business. Growth clients will usually create their own new content based on the opportunities I identify. But you won’t be expected to do the SEO work yourself.

Authority is much more hands-off from your side: I take responsibility for keeping the SEO moving and bring you in when I need business input or decisions.

Do you work with businesses outside the UK?

Yes. Most of my clients are UK-based B2B service businesses, but I also work with businesses targeting other English-speaking markets. As long as I can understand your market, access the site and work with the data I need, location usually isn’t a problem.

How do I get started?

Easy. Book a free discovery call and tell me what’s going on with your website and what you want SEO to achieve. I’ll have a look, ask some questions, and tell you which level of support I think makes sense, including if I think you need something else entirely.

You’ll work with me. Not an account manager.

I’ve been doing SEO since the early 90s, back when getting to number one was quick, easy, and Google didn’t even exist yet. Since then I’ve worked with hundreds of B2B businesses, tested and studied technical and on-page SEO for decades, and watched every new tactic, algorithm panic and “SEO is dead” headline come and go.

The useful bit for you is that I’m still the person doing the work. I’m the one looking at the data, deciding what matters, fixing what needs fixing, and working out what should happen next. You won’t be passed to a junior, handed a generic checklist, or left staring at a report wondering what any of it means.

And if I don’t think one of these packages is right for you, I’ll tell you. Sometimes you’ll need less. Sometimes you’ll need more. Sometimes I’ll tell you to spend your money somewhere else first. If we’re a good fit, we’ll work out the right level of SEO support together.

Testimonial from shelley malham of digital product people: nikki has proven the value of her work every single month, nikki is fantastic

How we work together

Four stages, no mystery. This is what happens between your first call and your site pulling in the enquiries it should.

Discovery call – 30 minutes, free

We start with a proper chat about the business, what’s happening with the website, what you’ve already tried, and what you want SEO to achieve.

Initial strategy session

Once we decide to work together, I dig deeper into the site, the data, the competition and the opportunities. Then I work out what matters most and what we should tackle first.

I get on with it

I don’t hand you a giant audit and leave you to sort it out yourself. I work through the priorities, make the improvements, keep an eye on what changes, and look for the next useful opportunity.

We review and adjust

Each month we look at what’s happening, what’s improving and what needs attention next. SEO changes as your website, your market and search itself change, so the strategy changes with it.

Call me before your competitors do.

Half an hour on a call and we’ll know if we’re a fit.

Book an enquiry call

Non-Wanky SEO

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