Who is Nikki Pilkington? And is she any good at SEO?
You’re probably only here to see what type of person uses the word ‘wanky’ way too much in a business context, and that’s OK.
But if you do need help with SEO, SEO Content strategy, or LinkedIn content that backs up and drives people to your website, then you could do a lot worse than get in touch with me.
I’m sure that as a business owner you’re not out there deliberately looking for wanky SEO and content writing, but trust me, you’ll find a lot of it anyway.
People left, right, and centre will be talking to you about backlinks, keyword density, technical this and that, and more. And, as a business owner, all you really want to do is make sure that potential customers can find your website.
I’ve made it my mission over the last 30 years to only promote business websites in an ethical and, yes, non-wanky way.
✅ I’ll tell you what you need to do with your SEO, Content, and Social Media, in plain English.
❌ If you don’t need, or can’t benefit from, my services, I’ll tell you that too.
It all starts with a free call. Or an email. Or a DM. Your choice.
Who am I?
I started promoting businesses in 1992. I started promoting websites in 1994. Before the days of Google, when you could submit your website to a search engine, go have a cuppa, and come back to see where you were listed.
Things have changed since then. SEO copywriting is now about more than just titles of blog posts and keywords on a page. A good SEO copywriter needs to know about keyword research, technical SEO, structuring a website, and more.
SEO is still my first love, fickle mistress though she is, alongside the non-technical things that make it work: content writing, Social Media and blogging for business.
I’ve optimised company websites for recruiters, other copywriters, psychometric assessment companies, telesales organisations, web design agencies, and more.
I’ve written SEO optimised copy for industries as far apart as Sharia banking and hazardous area engineering. From app development companies to social media marketers. From scientific testing to toy manufacturing.
What do people say about me?
☕ Meghan Downs says I’m “a coffee-fuelled, straight-talking, super-helpful legend.”
🧙♂️ Jon Dunckley says I’m “some kind of next-level SEO magician.”
👵 Simon P MARSHALL says I’m “the grandmother of SEO” (but we don’t talk about that).
⭐ Karen Bright says I’m “an SEO legend and widely respected for her extensive knowledge and skills.”
🧠 Matt Drzymała says “Her knowledge is incredible. She really knows her onions.”
💋 Dee Primett says I’m “one of the most genuine and nicest people you could meet…”
✨ Katie Murray says “If you want to know anything about SEO, speak to Nikki. She’s a bloody legend.”
So I reckon I’m not a bad person to talk to about SEO.
Recent SEO & copywriting projects include:
- An ISO27001 consultancy
- A UX/UI website design agency
- A business awards website
- A recruitment training website
- A toy testing laboratory
- A factory floor manufacturer
- A Social Media Management company
- A Research and Development Tax company
- A GPT (Get Paid To) community website
- Numerous clients for a copywriting agency
- An online training website
- A Ghostwritten biography
I can help you with
My first website visits of the day is Google Search Console – research and statistics are my lifeblood, and you’ll often find me generating graphs and Excel sheets to prove a point!
In my personal life I am a mother and grandmother, dog owner, gardener, and veg grower, and I love an Oxford comma… (and an elipsis).
If you think you’d like to work with me, get in touch now. Or, connect with me on LinkedIn or BlueSky.
Non-Wanky SEO