Who is Nikki Pilkington? And is she any good at SEO?
Thirty years of SEO. Zero waffle.
You’re probably only here to see what type of person uses the word “wanky” this much in a business context, and that’s fine. But if you need help with SEO, SEO content or LinkedIn content that sends people to your website, you could do a lot worse than get in touch.
Who am I?
I started promoting businesses in 1992 and websites in 1994. Back then you submitted your site to a search engine, went and had a cuppa, and came back to see where you were listed. Things have moved on a bit.
As a business owner you’re not out there looking for wanky SEO, but you’ll find plenty of it anyway. People left, right and centre banging on about backlinks, keyword density, technical this and that. All you want is for potential customers to find your website. That’s the bit I’ve spent 30 years doing, ethically and in plain English.
I’ll tell you what to do
SEO, content and social media, explained in plain English and in an order you can follow.
I’ll tell you what not to bother with
Most of the stuff people are trying to sell you. Usually more than you’d think.
I’ll tell you if I’m not the right fit
If you don’t need my services, or can’t benefit from them, you’ll hear that from me first.
I’ve optimised websites for recruiters, copywriters, psychometric assessment companies, telesales organisations, web design agencies and more. I’ve written SEO copy for industries as far apart as Sharia banking and hazardous area engineering, app developers and social media marketers, scientific testing and toy manufacturing. Alongside SEO sit the non-technical things that make it work: content writing, social media and blogging for business.
What do people say about me?
Don’t take my word for it. Take theirs.
So I reckon I’m not a bad person to talk to about SEO.
Recent SEO & copywriting projects include:
- An ISO27001 consultancy
- A UX/UI website design agency
- A business awards website
- A recruitment training website
- A toy testing laboratory
- A factory floor manufacturer
- A social media management company
- A research and development tax company
- A GPT (Get Paid To) community website
- Numerous clients for a copywriting agency
- An online training website
- A ghostwritten biography
I can help you with
SEO (Search Engine Optimisation)
Done for you, done with you, or done by you. Enquiries, not vanity rankings.
Website copy
Pages written for the people searching, with the search intent built in.
Business blogging
Posts that answer the question behind the search and bring the right people in.
Social media posts
LinkedIn content that backs up the website instead of replacing it.
And the stats habit
My first website visit of the day is Google Search Console. Research and statistics are my lifeblood, and you’ll often find me building graphs and Excel sheets to prove a point. In my personal life I’m a mother and grandmother, dog owner, gardener and veg grower, and I love an Oxford comma… (and an ellipsis).
Non-Wanky SEO