Category: SEO Advice
SE Ranking keeps tracking top 100 while competitors “abandon ship”
When Google quietly (or so they thought) killed the &num=100 parameter last week, the SEO tool industry revealed its true colours. Some providers immediately started telling their users “you don’t really need that data anyway.” Others rolled out corporate damage control faster than you could say “premium pricing.” And then… Read More
Google Search Console impressions dropped overnight? This is why
The other day I wrote about ranking tools breaking after Google changed one tiny parameter. Well, that same change has also caused Google Search Console impression graphs to fall off a cliff, and people are panicking (again). If you’ve logged into GSC recently and seen your impressions plummet, you’re not… Read More
Google’s spam update, broken ranking tools, and SEOs acting like entitled arseholes (again)
(This is the 16/09/2025 issue of my newsletter – subscribe here) Hey hey! It’s been a couple of weeks since the last newsletter, and crikey, has the SEO community been losing its collective shit or what? Google’s in the middle of a spam update that has everyone checking their rankings obsessively,… Read More
Why has my SEO ranking tool suddenly stopped working?
If you’ve been watching your ranking tool chucking out error messages left right and centre this week, you’re not alone. Half the SEO community is scratching their heads wondering why their fancy tracking software has suddenly gone wonky. I use SE Ranking and have seen the issue for some clients,… Read More
SEO Myth: Internal links should all open in new tabs!
Often when I audit a website, I encounter this bizarre belief that every single internal link should open in a new tab. It would seem that common thought is we need to take over our visitors’ browser completely, as if we’re scared that they’ll leave and never come back. It’s… Read More
What Google considers spam and why your business should care
Google’s rolling out a Spam Update at the moment, and if you’ve been following dodgy “AI SEO hacks” from LinkedIn “gooroos”, you might want to pay attention. This isn’t about boring technical stuff – it’s about protecting your business from practices that could ruin your rankings, even if you didn’t… Read More
SERP volatility – what it is and when to worry
If your favourite SEO gal just mentioned “SERP volatility” in your monthly report, and you’re sitting there wondering if that’s something you should be concerned about or just another bit of marketing jargon to nod along with, this one’s for you. I originally wrote it to send to clients, but… Read More
How to use LinkedIn articles to drive traffic to your website
The fabulous marketing support genius that is Gillian Bardsley asked on LinkedIn this week: If I repurpose one of my blogs as an article on LinkedIn, will it be seen as duplicate content and impact my SEO? Or, would I be better putting a snippet of a blog on a… Read More
Google Spam Update started August 26, 2025
Google has announced another Update, and it’s the first spam-specific update we’ve seen this year. Edited to add – the update finished on September 21st 2025. 🔵What it is: Google’s calling it a “normal spam update” that will take a few weeks to roll out across all languages and locations…. Read More
ChatGPT referral traffic is tanking and GEO jargon is still bollocks
(This is the 26/08/2025 issue of my newsletter – subscribe here) Hey hey, Two bits of data dropped this week that should make every “GEO expert” on LinkedIn crawl under a rock and stay there. First up, Ahrefs released data showing ChatGPT drives less than 0.2% of traffic to websites. That’s… Read More
Google’s preferred sources, AI content guidelines, and why my days off aren’t happening
(This is the 19/08/2025 issue of my newsletter – subscribe here) Hey hey! Well, this week was supposed to be different. I’d booked myself three glorious days off for some much-needed R&R. How’s that going? About as well as you’d expect when you work in SEO and everything is “an emergency”… Read More
*SEO Myth: Your H1 can’t be longer than your SEO title!
Your H1 can be longer than your SEO title Someone, somewhere decided your H1 must be shorter than your SEO title. Then they told their mates, who told their clients, who passed it on as gospel truth. Now we’ve got content creators twisting themselves into knots trying to create headlines… Read More