Category: SEO Advice
There’s a difference between “AI Copy Won’t Hurt Your SEO” and “AI Copy at Scale”
A fab study that appears to show that AI content doesn’t hurt your Google rankings is doing the rounds on social media. Cue the stampede of businesses rushing to pump out hundreds of AI-generated articles faster than you can say “content at scale.” Hold your bloody horses. Yes, the Ahrefs… Read More
How to write SEO copy that doesn’t make readers want to cry
Your website copy is driving away the exact people you want to attract. Harsh? Maybe. True? Absolutely. I’ve audited hundreds of B2B websites, and the copy problems are so predictable I could create a bingo card. Generic buzzword soup. Keyword-stuffed nonsense that reads like a robot wrote it during a… Read More
SEO Myths Debunked: Social shares directly impact rankings!
“Get more Facebook shares and watch your rankings soar!” If I had a pound for every time I’ve heard this myth, I’d be writing this from my yacht rather than my home office. The idea that social shares directly impact Google rankings is one of those persistent SEO myths that… Read More
AI search changes everything!!!! (except it doesn’t)
I read a LinkedIn post by Tyler Cooper recently that perfectly captured something I’ve been banging on about for months. While everyone’s running around like headless chickens claiming AI search changes everything, the reality is far more boring (and reassuring). 🟢 AI search engines still want well-structured, helpful content that… Read More
AI SEO “hacks” that will fuck up your traditional SEO
The “AI revolution” (bleurgh, I just did a little bit of sick in my mouth, sorry!) has brought out the absolute worst in SEO grifters. Every day, some LinkedIn “expert” is flogging a new “AI-powered SEO hack” that’s supposedly going to transform your search rankings overnight. These techniques aren’t just… Read More
Stop chasing AI search hysteria and don’t tell your SEO to “stay in their lane”
(This is the 01/07/2025 issue of my newsletter – subscribe here) Hey hey! It’s 30+ degrees in the UK and nobody knows how to cope. But while the rest of the country’s melting and debating whether it’s acceptable to wear shorts to the office, I’ve been celebrating landing a new contract,… Read More
AI search hysteria vs reality – is 1% of traffic really worth the hype?
Right, we need to have a word about this AI search hysteria that’s gripping every business owner with a website. Everyone’s panicking that they’re missing out on massive business opportunities if they don’t appear in AI search results. They’re convinced Google is irrelevant now that AI Overviews are everywhere, and… Read More
Fractional digital marketing manager – the mid-sized business SEO solution you didn’t know you needed
Remember that client I mentioned who kept telling me to “stay in my lane”? The one who wanted SEO kept in a neat little box, separate from UX, sales, marketing, and development? They needed exactly what I’m about to talk about – a fractional digital marketing manager. But they didn’t… Read More
Your Google Search Console data is lying to you and whack-a-mole 404s
(This is the 24/06/2025 issue of my newsletter – subscribe here) Hey hey! Between AI search helping to make our best traffic invisible and 404 errors that breed faster than rabbits, staying on top of SEO feels like an endless game of whack-a-mole. This week I’ve been explaining why Google Search… Read More
Why your SEO shouldn’t “stay in their lane”
I recently parted ways with a client after a few months of being told to “stay in your lane” more times than I was happy to put up with. Every time I asked for conversion data, suggested moving a CTA button, or pointed out that their mobile experience was putting… Read More
Why fixing 404 errors isn’t a one-time job – and what to do to make your life easier
A lovely client (thanks, CB – you know who you are!) asked me recently why I was “still fixing 404s” on their website. Fair question – especially when they’d seen me sort out a bunch of broken links just a few months earlier. The short answer? Because 404 errors are… Read More
AI search is training us to be conversational – but Google can’t track it
Here’s the irony that’s about to break SEO traffic tracking as we know it: AI tools like ChatGPT and Perplexity are training millions of people to ask detailed, conversational questions. Yet Google Search Console – the tool we all rely on to understand the search phrases behind our search traffic… Read More