Category: SEO Advice
Semantic Keywords – what are they and why do you need them for SEO?
When it comes to SEO keywords & phrases, there are always people out there that know just enough to be dangerous. You know the ones – they have a subscription to Moz/SEMrush, read Search Engine Journal, & know enough buzzwords to impress the management team, but not quite enough to… Read More
The ‘I’m Not Reading All That Rubbish’ Newsletter
(This is the -5/-1/2-25 issue of my newsletter – subscribe here) Don’t feel guilty if you delete this – January inbox overwhelm can suck it! Your inbox probably looks like a self-help bookshop exploded in it right now. Every business guru and their dog is flooding you with “new year,… Read More
H1 Headers – one of the easiest SEO fixes
Let’s talk about H1 Headers on your website – are you using yours in the best possible way? What is a H1 Header? A H1 header is the main (header) title of any web page. Today I’m mainly talking about your website home page. In an extremely simplified world, imagine… Read More
Hidden text for AI search? Welcome back to 1999…
Remember when people thought hiding white text on a white background was the height of SEO cleverness? Well, apparently everything old is new again, but this time with an AI twist. What’s going on in AI search? Recent research (as detailed in this Search Engine Journal article) has shown that… Read More
SEO Myths Debunked – You need separate content versions for AI and traditional search!
Stop creating separate content versions for AI Search (you’re wasting your time). Just when I thought I’d seen every ridiculous SEO trend possible, people are now creating separate versions of their content for AI search. Yep, you read that right – not content with the hassles of keeping ONE site… Read More
2025 SEO predictions and what’s actually going to matter
Right then. It’s that time again – every SEO expert and their dog is polishing their crystal ball, making wild predictions about what’s coming in 2025. Usually, it’s the same old rubbish recycled with a new date slapped on top. But 2025 is different. For the first time in decades,… Read More
Freelancers, Get Paid Before Christmas
If you’re a freelancer who invoices client, read this. If you hire a freelancer who sends you invoices, also read this. When you hire a freelancer, generally they give you their all. That means turning away other paying work so that they can do your job, often going above and… Read More
Core Updates, Clean Code, and Calling Out SEO Bullshit
Another fortnight, another Google update, another pile of SEO ‘gurus’ losing their minds on Twitter. Welcome to your monthly dose of SEO news without the wank. No jargon, no panic-inducing predictions about the death of SEO, and definitely no claims about having a ‘special relationship’ with Google (unless watching their… Read More
SEO Myths Debunked – Google Partner status means better SEO!
Google Partner status doesn’t make you an SEO expert. I’ve been collecting and debunking SEO myths for over three decades now, and honestly, the nonsense advice just keeps on coming. In fact, I’ve found so many ridiculous myths that I had to write an entire eBook about them – “SEO… Read More
Portfolio pages have SEO potential too!
I spoke recently about the need to treat every page of your website as if it could be the first page a potential client sees. Which means that every page on your website has SEO potential. Including your portfolio pages. See, what most people do with their portfolio pages is… Read More
You don’t know what you don’t know!
Sometimes you don’t know what you don’t know. When Erin Buck took the non-wanky SEO course, she already had some SEO basics in place, but knew she needed a more structured, straight-forward approach to SEO for her own website, and when helping her clients. Through 7 module, 70+ lessons, weekly… Read More
SEO Myths Debunked – .edu and .gov links are worth 50 regular links!
The .edu link myth – your degree in Pointless SEO Tactics I’ve been collecting and debunking SEO myths for over three decades now, and honestly, the nonsense advice just keeps on coming. In fact, I’ve found so many ridiculous myths that I had to write an entire eBook about them… Read More