Category: SEO Advice
SEO Myths Debunked: More pages = better SEO
Countless businesses have fallen victim to SEO “experts” telling them they need to pump out dozens of pages to rank well. You know the type – they encourage creating endless variations of the same content just to bulk up site size. “Google loves websites with lots of pages!” they insist,… Read More
The ‘Perfect SEO Page’ Formula Doesn’t Exist
Right then, let’s talk about these mythical “perfect page” SEO formulas floating around. You know the ones – they promise top rankings if you just follow their exact recipe of keyword density, word count, and heading structures. Google’s Danny Sullivan has finally had enough of this nonsense and has come… Read More
Semantic Keywords – What Are They And Why Do You Need Them For SEO?
When it comes to SEO keywords & phrases, there are always people out there that know just enough to be dangerous. You know the ones – they have a subscription to Moz/SEMrush, read Search Engine Journal, & know enough buzzwords to impress the management team, but not quite enough to… Read More
The ‘I’m Not Reading All That Rubbish’ Newsletter
(This is the 05/01/2025 issue of my newsletter – subscribe here) Don’t feel guilty if you delete this – January inbox overwhelm can suck it! Your inbox probably looks like a self-help bookshop exploded in it right now. Every business guru and their dog is flooding you with “new year,… Read More
Website Migration Without The Meltdown – Moving Digital House Doesn’t Have To Be So Hard.
Right then. You’re planning to move your website, and everyone’s telling you horror stories about traffic drops, lost rankings, and digital disasters. And you’re panicking. Stop, take a deep breath. Let’s sort this out properly. Yes, website migration can be a proper pain in the arse. But it’s not rocket… Read More
H1 Headers – One Of The Easiest SEO Fixes
Let’s talk about H1 Headers on your website – are you using yours in the best possible way? What Is A H1 Header? A H1 header is the main (header) title of any web page. Today I’m mainly talking about your website home page. In an extremely simplified world, imagine… Read More
Hidden Text For AI Search? Welcome Back To 1999…
Remember when people thought hiding white text on a white background was the height of SEO cleverness? Well, apparently everything old is new again, but this time with an AI twist. What’s Going On In AI Search? Recent research (as detailed in this Search Engine Journal article) has shown that… Read More
SEO Myths Debunked – You Need Separate Content Versions For AI And Traditional Search!
Stop creating separate content versions for AI Search (you’re wasting your time). Just when I thought I’d seen every ridiculous SEO trend possible, people are now creating separate versions of their content for AI search. Yep, you read that right – not content with the hassles of keeping ONE site… Read More
2025 SEO Predictions And What’s Actually Going To Matter
Right then. It’s that time again – every SEO expert and their dog is polishing their crystal ball, making wild predictions about what’s coming in 2025. Usually, it’s the same old rubbish recycled with a new date slapped on top. But 2025 is different. For the first time in decades,… Read More
Freelancers, Get Paid Before Christmas
If you’re a freelancer who invoices client, read this. If you hire a freelancer who sends you invoices, also read this. When you hire a freelancer, generally they give you their all. That means turning away other paying work so that they can do your job, often going above and… Read More
“Punk Mermaid, Dialled Up To 11”
It’s not that I particularly like making people squirm, but Thomas Pawley‘s face when I said “I want something that will make you and me very excited, but when you talk to other designers about it you’ll have to explain your thought process and choices every. single. time.” still pops… Read More
Core Updates, Clean Code, And Calling Out SEO Bullshit
Another fortnight, another Google update, another pile of SEO ‘gurus’ losing their minds on Twitter. Welcome to your monthly dose of SEO news without the wank. No jargon, no panic-inducing predictions about the death of SEO, and definitely no claims about having a ‘special relationship’ with Google (unless watching their… Read More