Category: SEO Advice
Hidden Text For AI Search? Welcome Back To 1999…
Remember when people thought hiding white text on a white background was the height of SEO cleverness? Well, apparently everything old is new again, but this time with an AI twist. What’s Going On In AI Search? Recent research (as detailed in this Search Engine Journal article) has shown that… Read More
SEO Myths Debunked – You Need Separate Content Versions For AI And Traditional Search!
Stop creating separate content versions for AI Search (you’re wasting your time). Just when I thought I’d seen every ridiculous SEO trend possible, people are now creating separate versions of their content for AI search. Yep, you read that right – not content with the hassles of keeping ONE site… Read More
2025 SEO Predictions And What’s Actually Going To Matter
Right then. It’s that time again – every SEO expert and their dog is polishing their crystal ball, making wild predictions about what’s coming in 2025. Usually, it’s the same old rubbish recycled with a new date slapped on top. But 2025 is different. For the first time in decades,… Read More
Freelancers, Get Paid Before Christmas
If you’re a freelancer who invoices client, read this. If you hire a freelancer who sends you invoices, also read this. When you hire a freelancer, generally they give you their all. That means turning away other paying work so that they can do your job, often going above and… Read More
“Punk Mermaid, Dialled Up To 11”
It’s not that I particularly like making people squirm, but Thomas Pawley‘s face when I said “I want something that will make you and me very excited, but when you talk to other designers about it you’ll have to explain your thought process and choices every. single. time.” still pops… Read More
Core Updates, Clean Code, And Calling Out SEO Bullshit
Another fortnight, another Google update, another pile of SEO ‘gurus’ losing their minds on Twitter. Welcome to your monthly dose of SEO news without the wank. No jargon, no panic-inducing predictions about the death of SEO, and definitely no claims about having a ‘special relationship’ with Google (unless watching their… Read More
Everyone Needs An Erin In Their Life!
Apparently I had a business (for over 30 years!) before Erin Buck, but I’m honestly not sure how. Earlier this year I was stressed, over-worked, getting no sleep at all, and barely keeping up with the many, many MANY day to day tasks I had set myself. I’d been speaking… Read More
SEO Myths Debunked – Google Partner Status Means Better SEO!
Google Partner status doesn’t make you an SEO expert. Oh brilliant, another agency waving their Google Partner badge around like it’s some kind of magical SEO certification. Let’s clear something up: being a Google Partner has about as much to do with SEO expertise as having a driving licence makes… Read More
Portfolio Pages Have SEO Potential Too!
I spoke recently about the need to treat every page of your website as if it could be the first page a potential client sees. Which means that every page on your website has SEO potential. Including your portfolio pages. See, what most people do with their portfolio pages is… Read More
You Don’t Know What You Don’t Know!
Sometimes you don’t know what you don’t know. When Erin Buck took the non-wanky SEO course, she already had some SEO basics in place, but knew she needed a more structured, straight-forward approach to SEO for her own website, and when helping her clients. Through 7 module, 70+ lessons, weekly… Read More
It’s a Non-Wanky New Website!
I love a WordPress website. I don’t however, love Divi, Elementor, WP Bakery, or any of those other builders that brilliant web developers use to make fab looking websites*. So when witchy website designer extraordinaire Louise ☪ Little Nerd ☪ Foster parked her broomstick in my inbox and said “I… Read More
SEO Myths Debunked – .edu And .gov Links Are Worth 50 Regular Links!
The .edu link myth – your degree in Pointless SEO Tactics Remember when everyone thought putting keywords in white text at the bottom of your page was clever? Well, the “.edu and .gov links are SEO gold” myth is from the same era, and it’s just as ridiculous. A History… Read More