Category: SEO Advice
Your competitors aren’t your only competition
Ask any business owner who their competitors are, and they’ll reel off a list of similar companies. Marketing agencies mention other agencies or freelancers. IT support firms list other tech companies. Business coaches name other consultants. But that’s not all the competition they face. And it’s not the whole of… Read More
Ads in AI Mode, Reddit marketing bollocks, and why SERP volatility isn’t the end of the world
(This is the 12/08/2025 issue of my newsletter – subscribe here) Hey hey! I know, it’s Tuesday again – I’m as shocked as you. I used to laugh at my mum when she said time went by quicker as you got older, but (as with most things) she was of course… Read More
SEO Myth: You must minify every single piece of code!
Stop obsessing over minifying 2KB files whilst your site loads slower than that Johnny Depp picture you tried to download over dial-up in 1994. (Just me?) “Quick, minify every single piece of code on your site or Google will never rank you!” Bollocks. If you’re frantically compressing 2KB CSS files… Read More
“Reddit Marketing” won’t fix your SEO
Ever since Reddit started dominating Google search results, every business owner with a laptop thinks they’ve discovered the latest SEO cheat code. “I’ll just post my links on Reddit and watch the rankings soar!” LinkedIn and other social media is swarming with ambulance chasing bandwagon jumpers and people offering “Reddit… Read More
Google’s shiny new AI Mode, Danny Sullivan’s departure, and why “everything works until it doesn’t”
(This is the 05/08/2025 issue of my newsletter – subscribe here) Hey hey! It’s been an “interesting” week as an SEO, and one that’s reminded me why I don’t spend as much time as I used to on Twitter (never X). Google launched AI Mode in the UK (I’ll talk… Read More
Google owes the SEO industry absolutely nothing, and this is why
Good lord, the shite I’m seeing on Twitter because Google Search Liaison said they would no longer be updating their account! Some SEOs are acting like their mum just cancelled Christmas. “This proves Google doesn’t care about the SEO industry anymore!” they’re wailing into the digital void. Well, no shit,… Read More
SEO Myth: Every H2 must contain your keyword!
The myth about mandatory keywords in every subheading is creating shitloads of content that reads about as naturally as a shopping list. Small business owners are being fed this nonsense by SEO tools that treat H2s like some kind of keyword hostage situation. The keyword stuffing epidemic in subheadings Walk… Read More
Why “The last SEO was shit” makes everyone look unprofessional
We’ve all been there. A potential business owner starts the conversation by absolutely slating their previous SEO consultant. “They were useless!” “Complete waste of money!” “Didn’t know what they were doing!” And while you’re nodding sympathetically, part of you is thinking: “If this is how you talk about your last… Read More
Indexing isn’t ranking, and why your freelancers (probably) hate you
(This is the 29/07/2025 issue of my newsletter – subscribe here) Hey hey! What’s been happening in SEO-land this week? Well, the fabulous Aleyda Solís ran a test showing that ChatGPT uses Google’s search snippets for answers – which pretty much shows that what a lot of good SEOs have been… Read More
Working with freelancers – stop managing them like employees
Whether you’re hiring a freelance SEO specialist, web designer, accountant, graphic designer, or consultant, working with freelancers requires a different approach to managing employees. Get it right, and you’ll access expert skills without employment overheads. Get it wrong, and you’ll frustrate everyone involved. Understanding what you’re hiring When you hire… Read More
SEO Myths Debunked: Parasite SEO is the new secret weapon!
Parasite SEO promises easy rankings by publishing content on high-authority sites instead of building your own domain strength. The problem is, Google killed this strategy in 2024 – the people still banging on about it just haven’t kept up. Parasite SEO sounds tempting on paper. Find a high-authority website, publish… Read More
LinkedIn bollocks, link obsessions, and why your copywriter needs that bloody brief
(This is the 22/07/2025 issue of my newsletter – subscribe here) Hey hey! It’s been a week, right? The June Google update is over, but my advice remains the same – hold tight until things settle down (there’s still a lot of volatility in SERPs, which means rankings are still fluctuating)…. Read More