Category: SEO Advice
Some SEOs Sound Like A Bunch Of Cults
It’s happening again – I’m sitting in on an ‘SEO consultation’. This time it’s for an e-commerce store. They wanted to work with me, but I don’t generally take on e-commerce sites, because of the amount of work involved. I’m just not cost-effective. But I do offer to sit in… Read More
Author Bios Don’t Help You Rank Better
Right, time to kill another SEO myth that refuses to die: author bios and bylines somehow magically boost your rankings. Google’s Danny Sullivan has just confirmed what some of us have been saying for years – Google doesn’t care who wrote your content when it comes to rankings. Think of… Read More
SEO Myths Debunked – Why Mobile-First Doesn’t Mean Mobile-Only
Ever since Google announced mobile-first indexing, I’ve watched businesses completely abandon their desktop optimisation. They’ve convinced themselves that if it works on mobile, nothing else matters. This is complete nonsense. The Reality Of Mobile-First Indexing Yes, Google uses the mobile version of your site for indexing. Yes, mobile traffic dominates… Read More
SEO Myths Debunked: More pages = better SEO
Countless businesses have fallen victim to SEO “experts” telling them they need to pump out dozens of pages to rank well. You know the type – they encourage creating endless variations of the same content just to bulk up site size. “Google loves websites with lots of pages!” they insist,… Read More
The ‘Perfect SEO Page’ Formula Doesn’t Exist
Right then, let’s talk about these mythical “perfect page” SEO formulas floating around. You know the ones – they promise top rankings if you just follow their exact recipe of keyword density, word count, and heading structures. Google’s Danny Sullivan has finally had enough of this nonsense and has come… Read More
Semantic Keywords – What Are They And Why Do You Need Them For SEO?
When it comes to SEO keywords & phrases, there are always people out there that know just enough to be dangerous. You know the ones – they have a subscription to Moz/SEMrush, read Search Engine Journal, & know enough buzzwords to impress the management team, but not quite enough to… Read More
The ‘I’m Not Reading All That Rubbish’ Newsletter
(This is the 05/01/2025 issue of my newsletter – subscribe here) Don’t feel guilty if you delete this – January inbox overwhelm can suck it! Your inbox probably looks like a self-help bookshop exploded in it right now. Every business guru and their dog is flooding you with “new year,… Read More
Website Migration Without The Meltdown – Moving Digital House Doesn’t Have To Be So Hard.
Right then. You’re planning to move your website, and everyone’s telling you horror stories about traffic drops, lost rankings, and digital disasters. And you’re panicking. Stop, take a deep breath. Let’s sort this out properly. Yes, website migration can be a proper pain in the arse. But it’s not rocket… Read More
H1 Headers – One Of The Easiest SEO Fixes
Let’s talk about H1 Headers on your website – are you using yours in the best possible way? What Is A H1 Header? A H1 header is the main (header) title of any web page. Today I’m mainly talking about your website home page. In an extremely simplified world, imagine… Read More
Hidden Text For AI Search? Welcome Back To 1999…
Remember when people thought hiding white text on a white background was the height of SEO cleverness? Well, apparently everything old is new again, but this time with an AI twist. What’s Going On In AI Search? Recent research (as detailed in this Search Engine Journal article) has shown that… Read More
SEO Myths Debunked – You Need Separate Content Versions For AI And Traditional Search!
Stop creating separate content versions for AI Search (you’re wasting your time). Just when I thought I’d seen every ridiculous SEO trend possible, people are now creating separate versions of their content for AI search. Yep, you read that right – not content with the hassles of keeping ONE site… Read More
2025 SEO Predictions And What’s Actually Going To Matter
Right then. It’s that time again – every SEO expert and their dog is polishing their crystal ball, making wild predictions about what’s coming in 2025. Usually, it’s the same old rubbish recycled with a new date slapped on top. But 2025 is different. For the first time in decades,… Read More