Category: SEO Advice
SEO Myth Debunked: AI content will get you penalised!
Every time a new technology emerges, the SEO world has a collective meltdown. Remember when mobile was going to kill desktop search? Or when voice search was supposedly going to make keywords obsolete? The latest panic attack revolves around AI-generated content. “Google will penalise your site if you use AI… Read More
Why your content is ranking but not converting
You’ve been celebrating your SEO victories. Your site’s climbing up the rankings, the traffic graphs are heading in the right direction, and your keyword tracking tool shows a sea of green. There’s just one small problem – all that traffic isn’t turning into leads, sales, or whatever else pays your… Read More
Google’s AI Overviews are massacring your click-through rates (and your traffic)
Remember when people actually clicked on search results? Those were the days. Now there’s a new sheriff in town, and it’s making websites everywhere feel the pain. Multiple studies have confirmed what many SEO professionals have suspected for a while – Google’s AI Overviews are decimating click-through rates for both… Read More
Freelance SEO Consultant vs SEO Agency – which is right for YOUR business?
So you’ve decided your website needs some SEO love. The question now is: do you go with a freelance SEO consultant or hire an agency? It’s a bit like choosing between a personal trainer and a big gym chain. The personal trainer knows your specific goals and adapts everything to… Read More
SEO Myth Debunked: SSL certificates significantly boost rankings!
Yes, because clearly the secret to outranking Amazon is just adding https:// to your site. Brilliant. It’s 2025 – having SSL is like wearing trousers to a meeting. It’s not special, it’s basic hygiene. While HTTPS is technically a ranking factor, it’s a lightweight one at best. Secure sites can… Read More
SEO Myths Debunked: You must have a physical location to rank locally!
Apparently, the only businesses allowed to rank locally are the ones with swanky high street shopfronts. At least, that’s what some so-called ‘local SEO experts’ would have you believe. Load of bollocks, if you ask me. Service-area businesses are absolutely smashing it in local search all over the place. Copywriters… Read More
Has Google declared war on your website traffic?
(This is the 15/04/2025 issue of my newsletter – subscribe here) Hey hey! Regular readers may have already noticed that I don’t tend to have a ‘theme’ for my newsletters – I write them the night before they’re due to go out and they’re really just the ramblings of my mind… Read More
Google updates small businesses need to know: 14th April 2025
It’s been another busy few weeks in the world of search. As ever, Google’s been tweaking, testing, and launching new features that could impact your website’s visibility. I’ve grouped these updates into categories to help you see the bigger picture of where Google is heading and how it could affect… Read More
SEO Myths Debunked: Mobile pages need less content!
“Cut your content down for mobile users – they won’t read anything longer than a tweet!” This well-worn advice keeps circulating in SEO circles, right alongside other stubborn myths like keyword stuffing and the notion that meta keywords still matter. The conventional wisdom goes something like this: Mobile users are… Read More
Toxic Backlinks don’t exist, so you may as well stop panicking about them
Worrying about toxic backlinks is like fretting about ghosts in your attic – people keep talking about them but nobody’s actually seen one. There’s no such thing as toxic backlinks Google doesn’t have a concept of “toxic backlinks.” That term was literally made up by SEO tools to scare you… Read More
SEO Myths Debunked: 301 redirects lose link juice!
Have you ever had someone tell you not to use 301 redirects because “you’ll lose 10-15% of your link juice”? It’s like those playground myths about swallowed chewing gum staying in your stomach for seven years – absolute nonsense that refuses to die. Where this rubbish came from Back in… Read More
SEO Myths Debunked: More Google reviews = better rankings!
Somewhere along the line, businesses got it into their heads that having hundreds of generic “great service!” Google reviews would boost their rankings. If that’s you, I’m going to ask you very gently to rethink. And if you don’t listen, I’m going to ask you very loudly to STOP COLLECTING… Read More