Blog Copywriting for B2B Services Websites
Blogging with a plan, not a few words on a page and hoping
We all know what blogging is. Regularly updating content on your website, sometimes to educate, often to inform, and always with one eye on SEO. But blogging for business needs planning, strategising and a decent amount of forethought. What are you using your blog for? How does it feed your sales process when someone lands on a post from Google? Done properly, your business blog can educate, inspire, inform, and yes, sell.
How business blog copywriting works with me
Before a word gets written, I get to know you, your business and the people you want reading. Then the blog gets a plan, a purpose and a place in your sales process. Here’s the shape of it.
We talk, I ask a lot of questions
Your aims, your goals for the blog, what you want it to do. I’ll ask A LOT of questions about your business, because that’s what your potential clients would do. Then I look at what you’ve already published and what could be repurposed, rewritten or just optimised better.
You get a costed plan
A little research, then a suggested plan with prices attached and some sample blog post headings that are yours to keep whatever happens. Enough to decide whether you want to work with me on it.
Research, draft, your thoughts, final
Competitor blogs, industry publications, sometimes your clients. Every project is different. You get a first draft, you tell me what you think, I do my best to take it on board. If something won’t work, I’ll say so. You’re paying me as the blogging expert.
Blog copywriting prices
Each post takes a different amount of time, which is one reason I don’t charge by the hour. It’s a flat price per 1,000 word blog post, and it drops as the package grows. All prices are plus VAT.
One off post
plus VAT
4 post package
plus VAT. £425 a post.
8 post package
plus VAT. £400 a post.
12 post package
plus VAT. £392 a post.
Retainer contracts get 5% off on top. One post a month on a six month retainer works out at £451.25 plus VAT a month.
Blog copywriting FAQs
The questions I get asked most before someone books. Short answers where a short answer will do.
Do you use ChatGPT or other AI for your client blog writing?
No.
How much does an SEO blog cost?
£475 plus VAT for a one off post, less per post in packages of four, eight or twelve, and 5% off again on a retainer. Full prices are just above. As with website copywriting, every post takes a different amount of time, which is why it’s a flat price per post rather than an hourly rate.
Will my blog posts be optimised for Google?
As far as can be done on the page, yes. But Google optimisation is about more than what’s written. Decent SEO includes on and off-page work, the technical side of your site, and more. Everything I write for you is written to rank, but it can’t be guaranteed if the rest of your site’s SEO isn’t up to much.
I’m always happy to run an audit on your website so you know how it’s doing, SEO health wise, before we start working together.
What’s the Blogging for Business process?
Once you’ve agreed to possibly work with me, we spend time talking about your business, your aims and goals for the blog, and what you want it to achieve. I ask a lot of questions, I look at your existing posts, and we decide together what will work, what won’t, and what’s worth a try.
Then I research and put together a suggested plan, fully costed, with sample blog post headings that are yours to keep whatever happens. Once you go ahead, the in depth research starts: competitor blogs, industry publications, opinions gathered anonymously on social media, sometimes your clients. Every project is different.
You get a first draft, you tell me your thoughts, I do my best to incorporate them. I say my best because, let’s be honest, you’re paying me as a blogging expert, so if something won’t work I’ll tell you. Then you get the final post and off it goes on your blog.
How do you work out what to write?
I learn about you and your industry. Any videos that feature you or your company, every blog post and article I can find on you, your social media accounts. It gives me a feel for you as a person, how you write, and your brand’s tone of voice. I find out which news sites and magazine websites matter in your industry and where your peers are posting.
Then I dig into what people are searching for: the questions they’re asking about your industry, which is where the blog titles come from. Finally, a full content audit of your website, rated against that research. Where do you need more content? Which searches should you be showing up for? Who’s looking for a business like yours and not finding you, because the right post doesn’t exist yet?
You’ve convinced me. Let’s do it! What now?
Awesome. Book in now for a free call and let’s have a chat. Or grab me on LinkedIn.
Write your own business blog, or hand it over?
“I don’t know how to do all that!”
You probably do. You just haven’t thought about it.
And you can do all of this yourself. Then again, you could fix your car, cook a restaurant level meal and rewire your house with a bit of help from YouTube. You still pay a mechanic, go out for dinner now and then, and get an electrician in, right?
If you want to do it yourself but need some guidance, have a look at my 1:1 training. I’ll help you shape the strategy, think of things to write, and talk you through the SEO bits so your own posts do the best they can for your business.
If you’d rather someone else did the nitty gritty and you just had a smooth, well run blog on your website that brings in business and builds loyalty, that’s what I’m here for. Time, effort and procrastination, saved.
A blog that sells. Planned, written, yours.
Free call first. If it’s not the right fit, you still walk away with sample headings you can use.
Non-Wanky SEO