Non-wanky SEO Training for your UK website
because you’re perfectly capable of doing your own SEO, you’ve just been told you’re not
You’ve heard SEO is complicated. That you need to hire an expensive specialist. That it’s dark magic only a select few can practise. Maybe you’ve even paid someone who made it feel that way. It doesn’t have to be like that. This is SEO explained by someone who’d rather you understood it than depended on her.
See the course Get the free toolkit
Why SEO courses feel like they’re written for someone else
Most SEO training is either so basic it tells you to “use keywords”, or so technical it assumes you already know what a canonical tag is. Neither helps someone with a business to run, a website they mostly built themselves, and about an hour a week to spend on this.
Dark magic
An “expert” who couldn’t explain what they did, so you assumed you couldn’t do it.
Jargon first
A course that opened with a glossary you needed a glossary for.
Theory, no doing
You finished it knowing what SEO is and still didn’t touch your website.
One format only
Four hours of video when you’d rather read, or vice versa.
No one to ask
You got stuck on lesson six and there was nobody to ask.
The upsell
The course was the warm-up for the £3,000 mastermind.
What the Non-wanky SEO course covers
It walks you through SEO in the order you’d do it on a real website, from working out what people search for, to fixing what you’ve already got, to writing what comes next.
Finding your keywords
What people type, what they mean by it, and how to tell a good keyword from a busy one.
Keyword research
The free and paid tools, how to use them without drowning, and when to stop.
Auditing what you’ve already got
Which pages are working, which are dead weight, and what to do with the AI-written stuff.
Matching keywords to pages
One keyword, one page, no fighting yourself in Google.
On-page SEO
Titles, headings, descriptions, links, and getting Google to notice you’ve changed something.
Content planning
What to write next and why, so the blog stops being random.
Technical SEO
Speed, security, crawlability and indexing, explained so you can do it or brief someone who can.
AI search
What ChatGPT, Perplexity and Google’s AI answers mean for your site, without the panic.
Google Business Profile
The local bit, because for a lot of businesses it matters more than the website does.
How the Non-wanky SEO course works
Every lesson is available as video, audio and text, so you learn the way you learn, on the train, in the bath, wherever. Monthly group calls if you want to ask something out loud. Checklists and homework so you’re doing SEO to your own site as you go, not just watching someone else do it. And me on the end of an email when you get stuck.
- Video, audio and text for every lesson, pick whichever suits you
- Monthly group calls, optional, come when you need them
- Checklists and homework tied to your own website
- Email and in-course access to me, not a support desk
- Work through it at your own pace, no cohort to keep up with
Start with the free on-page SEO toolkit
Not ready for the whole course? Already know your keywords and just want to get on with it? The on-page SEO toolkit used to cost £200. It’s now free, because more people fixing their own websites is good for everyone.
- A walkthrough of optimising a page once you know your keyword
- Page titles, headings and descriptions, done properly
- Where the keyword goes and where it doesn’t
- Internal linking that helps rather than confuses
- Getting the page into Google Search Console
- Checklists you’ll use again on every page after this
- No card details, no catch
- If you like how I explain things, the course is the same but bigger
Who the Non-wanky SEO course is for
Business owners who want to understand their own SEO rather than rent someone else’s. Copywriters, VAs and designers who keep getting asked about SEO by clients and want a proper answer. Marketing managers with a website and no agency budget. Anyone who’s been made to feel SEO is beyond them.
What you’ll be able to do after the course
- Choose keywords for a page and know why you chose them
- Rewrite a page so it ranks without it reading like a robot wrote it
- Audit your own site and know what to delete, fix or leave alone
- Plan the next six months of content instead of guessing
- Read Google Search Console without a cold sweat
- Tell when an “SEO expert” is talking wank
What people say about the Non-wanky SEO course
How much the Non-wanky SEO course costs
Pay in one go, split it into three payments of £250, or take the membership route at £75 a month for ten months. Same course, same access, whichever suits your cash flow.
Join the courseNon-wanky SEO course questions
How much is the Non-wanky SEO course?
£750 in one payment, or three payments of £250, or ten monthly payments of £75.
What if I can’t afford that right now?
Start with the free on-page SEO toolkit. It’s a proper chunk of the course, not a teaser, and you’ll get real results from it. Come back for the rest when it makes sense.
What’s in the course?
Everything from finding your keywords through to technical SEO and AI search, in video, audio and text. Monthly group calls, checklists, homework and access to me by email and in the course discussions.
What’s the difference between the course and the toolkit?
The course is the whole walkthrough, from working out what to target through to technical SEO and content planning. It’s mahoosive. The toolkit is one slice of it: optimising a page once you already know your keyword. Straight to the doing, no distractions.
Is it live or self-paced?
Self-paced. You work through it when you like. The monthly group calls are there if you want them, but nothing falls apart if you miss one.
Do I need any paid tools?
No. There’s a section on the free accounts you’ll want set up, and the paid tools are mentioned as options, not requirements.
How do I get started?
Head to nonwankyseo.com, pick the course or the toolkit, and you’re in. Still got questions, grab me on LinkedIn or send me an email.
Ready to do your own SEO?
Nobody’s going to make you feel stupid, nobody’s going to sell you a mastermind at the end, and nobody’s going to pretend it’s harder than it is. It’s just SEO, explained properly.
Join the course Get the free toolkitNon-Wanky SEO