Category: SEO Advice
Your Google Search Console data is lying to you and whack-a-mole 404s
(This is the 24/06/2025 issue of my newsletter – subscribe here) Hey hey! Between AI search helping to make our best traffic invisible and 404 errors that breed faster than rabbits, staying on top of SEO feels like an endless game of whack-a-mole. This week I’ve been explaining why Google Search… Read More
Why your SEO shouldn’t “stay in their lane”
I recently parted ways with a client after a few months of being told to “stay in your lane” more times than I was happy to put up with. Every time I asked for conversion data, suggested moving a CTA button, or pointed out that their mobile experience was putting… Read More
Why fixing 404 errors isn’t a one-time job – and what to do to make your life easier
A lovely client (thanks, CB – you know who you are!) asked me recently why I was “still fixing 404s” on their website. Fair question – especially when they’d seen me sort out a bunch of broken links just a few months earlier. The short answer? Because 404 errors are… Read More
AI search is training us to be conversational – but Google can’t track it
Here’s the irony that’s about to break SEO traffic tracking as we know it: AI tools like ChatGPT and Perplexity are training millions of people to ask detailed, conversational questions. Yet Google Search Console – the tool we all rely on to understand the search phrases behind our search traffic… Read More
“Generative engine optimisation expert” – bollocks dressed up as expertise
Right, I can’t keep quiet any longer – I’ve had it up to here with the absolute wrong’uns flooding LinkedIn, Twitter, and every other bloody platform claiming they’re “Generative Engine Optimisation experts”, or “Experts in AI Overviews”, not forgetting of course “UK AI Mode Specialist” (it’s not even launched in… Read More
Stop writing educational content, start targeting commercial keyphrases
If you’ve been stuffing your website with “ultimate guides” and “everything you need to know” articles while wondering why your phone isn’t ringing, we need to talk. There’s a massive difference between the keyphrases that educate people and the ones that actually bring in clients. And with AI overviews now… Read More
The AI search changes affecting your business right now
(This is the 27/05/2025 issue of my newsletter – subscribe here) Hey hey! This week I’m breaking my own ‘don’t stick to one theme’ rule and concentrating purely on the AI stuff. I know, I know – you’re probably sick of hearing about AI. But here’s the thing: it’s affecting traffic… Read More
Google AI Mode & AI Overviews – what small business website owners need to know
Do you ever feel like Google’s playing a game where they keep changing the rules but nobody tells you what they are? Well, buckle up buttercup, because they’ve just added two new players to the field: AI Overviews and AI Mode. And yes, they’re both going to mess with your… Read More
SEO Myths Debunked: Our proprietary AI-powered tool will skyrocket your rankings!
“We’ve developed a revolutionary AI algorithm that Google doesn’t know about yet!” Right, because clearly you’ve outsmarted the company that literally created the search engine you’re trying to game… Another magic wand for sale Ever since ChatGPT became a household name, every two-bit SEO agency that can’t sell backlinks anymore… Read More
Top-of-Funnel SEO is dead – stop wasting money on it
Looking around, everyone’s still playing the same old SEO game – create loads of educational content at the top of the funnel, attract casual browsers, nurture them through your content, and eventually convert them into customers. Which has worked – up until now. Because there’s one massive problem with this… Read More
SEO Myths Debunked: Zero-click searches mean SEO is pointless!
“Zero-click searches are the death of SEO!” cry the doomsayers, usually followed by some dramatic prediction about organic traffic disappearing forever. It won’t surprise you to discover that I think that’s a load of complete bollocks.. Yes, more people are getting answers directly on search results pages without clicking through… Read More
The Local SEO advantage most businesses are too lazy to use
Local businesses are leaving money on the table. I see it every day – companies complaining about visibility while ignoring the local SEO opportunities that are right under their noses. The problem isn’t that local SEO is complicated or expensive. It’s that most businesses can’t be bothered to do the… Read More