A Fractional Digital Marketing Manager could be just what you need!
So, you’ve got a growing business with multiple departments, proper budgets, and real digital marketing needs. You’re way past the point where basic SEO packages or cookie-cutter agency solutions will cut it.
But hiring a senior digital marketing manager at £80-100k a year? That’s a massive commitment when you’re not even sure if they’ll understand your industry or stick around for more than 18 months.
Meanwhile, your SEO team isn’t talking to your PPC team, your development changes keep breaking things, and everyone’s working in silos instead of towards the same goals. Sound familiar?
As someone who’s worked with mid-sized businesses for decades, I know exactly how frustrating this gap is. That’s why I offer fractional digital marketing management – giving you senior-level expertise and cross-departmental coordination for a fraction of the cost of a full-time hire.
Your problems
Low Revenue
You’re getting decent traffic, but visitors aren’t converting into customers.
Your product pages look good but don’t actually sell.
The enquiry forms that work brilliantly on desktop are rubbish on mobile.
You know there’s money being left on the table, but nobody’s looking at the whole customer journey to figure out where and why you’re losing potential sales.
Stuck in the Middle
Standard agency packages treat you like every other client, but your business has unique challenges that need strategic thinking.
Junior account managers follow templates instead of adapting to your specific situation.
Meanwhile, hiring a senior digital marketing manager at £80-100k per year feels like a massive risk when you’re not even sure they’ll understand your industry.
Disconnected Teams
You’ve got SEO, PPC, content marketing, and social media all running simultaneously, but nobody’s ensuring they work together effectively.
Campaigns compete with each other instead of supporting each other.
There’s no single person senior enough to see the bigger picture and keep everyone aligned with your business goals.
What do I know about mid-sized business challenges?
Over 30 years, I’ve worked with businesses at every stage of growth. I understand the unique pressures of companies with 10-50 employees – too complex for one-size-fits-all solutions, but not ready for enterprise-level overhead. I know how departmental priorities clash and why coordination becomes critical at this scale.
What do I know about integrated digital marketing?
I’ve been promoting websites since before Google existed, adapting strategies through countless algorithm changes and platform evolutions. From SEO and PPC to content strategy and conversion optimisation, I understand how these channels work together – and how they can work against each other when poorly coordinated.
What do I know about your industry?
Three decades of experience spans industries from engineering and healthcare to SaaS and professional services. I’ve guided accountants, architects, web agencies, and manufacturing companies through digital transformation. My approach focuses on understanding business fundamentals rather than applying generic templates – because every industry has its own rhythm and customer journey.
Non-Wanky SEO