LinkedIn Content & Copywriting
Posts that sound like you, without you having to write them
You’ve signed up to LinkedIn, or you’ve been on there for years, but writing chatty yet business-y posts that get you noticed leaves you cold. Everyone else seems to do it with ease. They know what to write about, they get the comments and likes, and everywhere you look someone’s banging on about the business they’ve won from it. Meanwhile you can’t think of anything to say, when you do post it’s tumbleweed, and you can’t see how any of it turns into traffic or enquiries. We’ve all been there. LinkedIn can be a brilliant source of business if you do it right, and I can do it for you.
LinkedIn copywriting prices
All LinkedIn packages start with a three month retainer, because one week of posts tells you nothing. After that it rolls on month by month. All prices are plus VAT.
One post a week
a month plus VAT
Three posts a week
a month plus VAT
Five posts a week
a month plus VAT
LinkedIn copywriting FAQs
The questions I get asked most before someone books. Short answers where a short answer will do.
Do you use ChatGPT or other AI for your LinkedIn writing?
No.
What is the LinkedIn copywriting process?
Once you’ve agreed to work with me, I spend some time chatting to you about your business, what you want from LinkedIn and what you’re hoping to achieve. I’ll ask you A LOT of questions, because that’s what your potential clients would do. I’ll look at your previous blog and LinkedIn posts to see what can be repurposed, rewritten or just made better. And we’ll decide together what will work, what won’t, and what’s worth a try.
Then I put together a suggested plan, fully costed, with some sample post ideas and thoughts on how LinkedIn could work for you. Once you agree it, the proper research starts. Depending on your industry that might mean reading your competitors’ posts, reading trade publications, asking questions anonymously on social media, or in some cases talking to your clients. Every project is different.
Next comes a rough outline of your posts for the month or so ahead. Once you’ve agreed that, I write the posts themselves and send you a first draft. You tell me your thoughts and I do my best to work them in. I say my best because, let’s be honest, you’re paying me as the expert, so if something won’t work I’ll tell you. Then you get the final posts and a schedule, and you add them to your account.
Can you post my LinkedIn posts to my account?
I’d rather not, because LinkedIn’s terms say you can’t let anyone else log in to your account. I’ll talk you through scheduling posts yourself, and I’ll sit on a Zoom call with you while you do it if you need me to.
How much does LinkedIn copywriting cost?
One post a week is £300 a month, three posts a week is £700 a month, and five posts a week is £1,000 a month. All plus VAT, all on a three month initial retainer. The full breakdown is up the page.
You’ve convinced me. Let’s do it. What now?
Awesome. Book in for a free call and let’s have a chat. Or grab me on LinkedIn, which would be fitting.
“Oh Nikki, I hate LinkedIn”
I know. I get it. If you don’t know how to use it, LinkedIn can feel like a bit of a hellhole: all hustle bros and shouty “experts” telling you you’re doing everything wrong.
Used the right way, though, it’s a great place to build relationships, pick up referrals and, yes, win direct business without leaving your sofa. Some of my longest serving clients came from LinkedIn originally, and new enquiries land from it most days.
I had to learn how to write to attract clients and referrers, where to comment to get seen by a wider audience, and how to use it to send people to my website. Now I use all of that to write for other businesses and help them get work from LinkedIn too.
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