LinkedIn Copywriting

LinkedIn Content & Copywriting

You’ve signed up to LinkedIn, or maybe you’ve been on there a while, but writing chatty yet business-y posts on there that will get you noticed leaves you cold.

Everyone else seems to do it with ease – they know what to write about, they get lots of comments and likes, and everywhere you look people are telling you about the great business they’ve got from LinkedIn.

BUT

  • You can’t think of anything to say.
  • When you do post something, it’s tumbleweed and no-one likes or comments.
  • You can’t see how to use LinkedIn to generate traffic and business.

We’ve all been there, trust me, but LinkedIn can be an awesome traffic and business generator, if you do it right.

Nikki pilkington, seo - she has bright pink and green hair and has her feet up on a table - don't tell her mum, she'd get told off for that kind of thing"

LinkedIn Copywriting FAQs

All of my LinkedIn packages are based on a 3 month initial retainer agreement. Please note the prices below are plus vat
  • 1 post per week - £300 p/m
  • 3 posts per week - £700 p/m
  • 5 posts per week - £1000 p/m

Once you’ve agreed to work with me, I’ll start by spending some time chatting to you about your business. We’ll talk about your aims and goals for your LinkedIn account, and what you want to achieve.
  • I’ll ask you A LOT of questions about your business, because that’s what your potential clients would do.
  • I’ll look at your previous blog and LinkedIn posts and what can be repurposed or rewritten, or simply made better.
  • We’ll decide together what will work, what won’t work and what we think could work and want to give a try.
Then I’ll do a little research and put together a suggested plan. This will be fully costed and should give you some ideas of whether you want to work with me for your LinkedIn marketing. It will include some sample post ideas and thoughts on how LinkedIn could work for you. Once you agree my plan, my in depth research starts. Depending on your industry and your ideal clients. it could be reading your competitors’ blogs or it could be reading publications relating to your industry. It might be soliciting opinions (anonymously) on Social Media. In some cases I’ll need to speak to your clients. Every project is different. I'll then write a rough draft of your LinkedIn posts for the next month or so. Once you've agreed that, I'll write the actual posts. Once I’ve written your LinkedIn posts I’ll send you a first draft, you’ll let me know your thoughts and I’ll do my best to incorporate them. I say I’ll do my best because, let’s be honest, you’re paying me as an expert, so if something won’t work, I’ll tell you. Then I will send you your final LinkedIn posts and schedule, and you can add them to your account.

I'd rather not because LinkedIn T&Cs say you can't allow anyone else to log in to your account.

I'll talk you through how to schedule posts yourself, and even sit on a Zoom call with you while you do it, if you need me to.

“Oh Nikki, I hate LinkedIn”

I know. I get it.

If you don’t know how to use LinkedIn in the best way, it can seem like a bit of a hellhole – all hustle bro’s and shouty ‘experts’ telling you’re doing everything wrong.

But used in the right way, it can be a great way to build relationships, gain referrals, and yes, direct business without even leaving your sofa.

Some of my longest serving clients came originally from LinkedIn, and I get new enquiries almost every day.

But I had to learn how to write to attract clients and referrers, where to comment to make sure I was seen by a wider audience, and how to use LinkedIn to drive traffic to my website.

Now I use that knowledge to write for other businesses and help them to get business from LinkedIn.

A testimonial saying "if you've ever thought ;i wish my seo knew how to write for people, nikki is your woman. " the testimonial is from simon p. Marshall and is complimenting nikki's seo and copywriting skills. Bear in mind this man also called her 'the grandmother of seo' - notice she left that bit out.

Non-Wanky SEO