UK B2B Website Content and Copywriting
Has your new website launch been held up because you can’t get the copy and content right?
Maybe you’ve tried writing it yourself, but realised that writing for yourself is HARD?
Or, are you looking for someone who can take your thoughts and ideas and make them into perfect website copy that your potential clients will love?
I’ve worked with a whole range of businesses, from B2B services and e-commerce, right through to technical ‘jargon-led’ businesses that needed to make sense to their readers.
Your website is often the first thing people see when they look for your products and services.
Shouldn’t it sell you in the best way possible?
Website Copywriting FAQs
What is SEO Copywriting and how is it different to other copywriting services?
Copywriting is just copywriting, isn't it? Unfortunately in 2024 it's not. When you write copy for your website you have to take into account SEO (Search Engine Optimisation) as without SEO knowledge your lovely company website could be languishing on page 493 of Google when potential clients search for it.
Being an SEO Copywriter (rather than just a copywriter) means that I thoroughly research the search phrases that your possible future customers will be typing into search engines when they look for businesses just like yours.
I use keyword research tools, Google's 'People also ask', Twitter (never X), LinkedIn, and good old common sense. By using multiple tools and websites I can make sure to get an all round idea of the things people look for when buying from a company like yours, not just the usual suspects.
I use software such as SEMRush and SE Ranking to take into account the search intent of these people (do they want to buy? Are they just looking for free info?) and structure your copy in a way that will give you a better chance of appearing in their search results.
After all, what's the point of having a website if no-one can ever find it on Google, Bing, Yahoo, etc.?
Do you do SEO as well as copywriting?
Yes. I started out in SEO in the early 90's and have a background in both technical and on-page SEO. So I know how to make your site run fast enough for a search engine to think it is good; know all about META headers, alt tags, canonical issues, redirects and more.
I also know how to structure a blog through categories and tags, which pages should be indexed and which shouldn't, and the best way to write pillar and cornerstone content.
Some of my clients need help with just technical SEO, some need help with SEO copywriting, and some come to me for both.
I can help with on-page SEO, but I'll also give you an idea of the technical SEO that will help your website to perform better in search engine rankings when we first start working together.
How much does an SEO Copywriter cost?
This is the part that every copywriter hates. Because there's no template for it. Each SEO copywriting project takes a differing amount of time. I've had projects take 5 hours and projects that took 50 hours.
Some copywriters will charge per project, others charge per hour. I charge per page.
Depending on the project and the time needed I charge between £349 and £475 (+ VAT) per page. You'll have a full breakdown of costs in the initial plan I send you so there will be no nasty surprises!
What is the SEO Copywriting process?
1. We talk
Once you've agreed to work with me, I'll start by spending some time chatting to you about your business and services. We'll talk about keywords and keyphrases that you think people would use to find your company. This can be enlightening, because what YOU think your clients will search for isn't always what they ACTUALLY search for.
We'll talk about your ideal client, what marketing you've done, what you want to do and the image you want to portray. Some of my clients like 'chatty' copy, others want a more 'corporate' feel.
We'll decide whether you need new pages on your website to help your SEO, or new blog posts to capture phrases your website can't right now. We might decide that you need better Social Media posts to drive people to your website as well as SEO copywriting services.
2. I research
Then I'll do a little research and put together a suggested plan. This will be fully costed and should give you some idea of whether you want to work with me for your copywriting project.
Once I have the go ahead, my in depth research starts. The form this takes very much depends on your industry and your ideal clients. It could be reading about your competitors, it could be reading industry publications. It might be soliciting opinions (anonymously) on Social Media. In some cases I'll need to speak to your clients. Every SEO copywriting project is different.
3. I write
You'll then get a first draft of everything within the timescales we've agreed. This is your chance to suggest any changes (but be warned, if I disagree with them I'll tell you why!)
The final part of the project will be delivery of the final draft. If it's a blog post, I can post it to your website, ready for you to hit 'publish'.
You've convinced me. Let's do it! What now?
Awesome - book in now for a free call and let's have a chat! Or grab me on LinkedIn
Copywriting for UK Websites
You might not want your whole website rewritten – maybe you need a landing page for a special offer, or a couple of pages made to sound a little better than they do – recently I’ve written:
- a landing page for an SEO agency.
- an about page for a cybersecurity business.
- a complete website for a top law firm.
- PPC landing pages for an online course platform.
- a spin off website for a security company.
- English pages for a language website.
- a complete website for a new SaaS service.
- product pages for a web design agency.
- blog posts for multiple B2B service businesses.
Whatever you need copy or content writing for, I can probably help.
I’d love to help you make your website POP!
Non-Wanky SEO