Category: Content Advice
Website traffic but no enquiries? Why your B2B site isn’t converting visitors
You check Google Analytics every week. Traffic’s decent. Maybe even growing. Your blog posts are ranking. Google Search Console shows hundreds of impressions. But your phone isn’t ringing. Your contact form sits empty. And you’re starting to wonder if SEO is actually worth the effort. You already know this –… Read More
Why website visitors don’t enquire: the ‘so what?’ test
I say this a lot to my clients. When they ask me to write a blog post, when they want a new page added to their websites, when they want to focus on a new phrase for SEO. So what? Not because I’m rude (I mean, I can be pretty… Read More
How to use LinkedIn articles to drive traffic to your website
The fabulous marketing support genius that is Gillian Bardsley asked on LinkedIn this week: If I repurpose one of my blogs as an article on LinkedIn, will it be seen as duplicate content and impact my SEO? Or, would I be better putting a snippet of a blog on a… Read More
Your competitors aren’t your only competition
Ask any business owner who their competitors are, and they’ll reel off a list of similar companies. Marketing agencies mention other agencies or freelancers. IT support firms list other tech companies. Business coaches name other consultants. But that’s not all the competition they face. And it’s not the whole of… Read More
How to fill in a copywriting brief without losing your mind
You’ve read about why copywriting briefs matter. You’re convinced they’re not just time-wasting exercises. But now you’re staring at the actual form your SEO copywriter sent you, and it looks like the Spanish Inquisition had a baby with a job application. “What’s our unique value proposition?” “Describe your ideal customer’s… Read More
Why your SEO Copywriter won’t start writing until you fill in that brief
You’ve finally bitten the bullet and hired an SEO copywriter. Woohoo – awesome decision! But then they send you what looks like a university dissertation worth of questions to answer, and you start wondering if you’ve made a terrible mistake. “Isn’t it their job to do the writing?” you mutter,… Read More
AI search is training us to be conversational – but Google can’t track it
Here’s the irony that’s about to break SEO traffic tracking as we know it: AI tools like ChatGPT and Perplexity are training millions of people to ask detailed, conversational questions. Yet Google Search Console – the tool we all rely on to understand the search phrases behind our search traffic… Read More
Stop writing educational content, start targeting commercial keyphrases
If you’ve been stuffing your website with “ultimate guides” and “everything you need to know” articles while wondering why your phone isn’t ringing, we need to talk. There’s a massive difference between the keyphrases that educate people and the ones that actually bring in clients. And with AI overviews now… Read More
Google AI Mode & AI Overviews – what small business website owners need to know
Do you ever feel like Google’s playing a game where they keep changing the rules but nobody tells you what they are? Well, buckle up buttercup, because they’ve just added two new players to the field: AI Overviews and AI Mode. And yes, they’re both going to mess with your… Read More
Top-of-Funnel SEO is dead – stop wasting money on it
Looking around, everyone’s still playing the same old SEO game – create loads of educational content at the top of the funnel, attract casual browsers, nurture them through your content, and eventually convert them into customers. Which has worked – up until now. Because there’s one massive problem with this… Read More
SEO Myth Debunked: AI content will get you penalised!
Every time a new technology emerges, the SEO world has a collective meltdown. Remember when mobile was going to kill desktop search? Or when voice search was supposedly going to make keywords obsolete? The latest panic attack revolves around AI-generated content. “Google will penalise your site if you use AI… Read More
Why your content is ranking but not converting
You’ve been celebrating your SEO victories. Your site’s climbing up the rankings, the traffic graphs are heading in the right direction, and your keyword tracking tool shows a sea of green. There’s just one small problem – all that traffic isn’t turning into leads, sales, or whatever else pays your… Read More