Category: Content Advice
Why your SEO Copywriter won’t start writing until you fill in that brief
You’ve finally bitten the bullet and hired an SEO copywriter. Woohoo – awesome decision! But then they send you what looks like a university dissertation worth of questions to answer, and you start wondering if you’ve made a terrible mistake. “Isn’t it their job to do the writing?” you mutter,… Read More
AI search is training us to be conversational – but Google can’t track it
Here’s the irony that’s about to break SEO traffic tracking as we know it: AI tools like ChatGPT and Perplexity are training millions of people to ask detailed, conversational questions. Yet Google Search Console – the tool we all rely on to understand the search phrases behind our search traffic… Read More
Stop writing educational content, start targeting commercial keyphrases
If you’ve been stuffing your website with “ultimate guides” and “everything you need to know” articles while wondering why your phone isn’t ringing, we need to talk. There’s a massive difference between the keyphrases that educate people and the ones that actually bring in clients. And with AI overviews now… Read More
Google AI Mode & AI Overviews – what small business website owners need to know
Do you ever feel like Google’s playing a game where they keep changing the rules but nobody tells you what they are? Well, buckle up buttercup, because they’ve just added two new players to the field: AI Overviews and AI Mode. And yes, they’re both going to mess with your… Read More
Top-of-Funnel SEO is dead – stop wasting money on it
Looking around, everyone’s still playing the same old SEO game – create loads of educational content at the top of the funnel, attract casual browsers, nurture them through your content, and eventually convert them into customers. Which has worked – up until now. Because there’s one massive problem with this… Read More
SEO Myth Debunked: AI content will get you penalised!
Every time a new technology emerges, the SEO world has a collective meltdown. Remember when mobile was going to kill desktop search? Or when voice search was supposedly going to make keywords obsolete? The latest panic attack revolves around AI-generated content. “Google will penalise your site if you use AI… Read More
Why your content is ranking but not converting
You’ve been celebrating your SEO victories. Your site’s climbing up the rankings, the traffic graphs are heading in the right direction, and your keyword tracking tool shows a sea of green. There’s just one small problem – all that traffic isn’t turning into leads, sales, or whatever else pays your… Read More
The Humans Behind Google’s Algorithm and What That Means for your Website
When Google’s John Mueller speaks, (smart) SEOs listen. At the recent Search Central Live NYC event, he shared some invaluable insights about how Google actually evaluates websites. Turns out, it’s a lot more human than most people realise (I mean, I’ve been telling you that for ages, right?). Let’s take… Read More
SEO Myth Debunked: Longer content always ranks better
The idea that every piece of content needs to be as long as War and Peace is absolute nonsense. 500-word pages regularly outrank 5,000-word essays because they actually answer the bloody question. Your recipe for beans on toast doesn’t need three paragraphs about your grandmother’s cottage in Cornwall. Quality Trumps… Read More
April Content Ideas for your Blog & LinkedIn
If you’re looking at April’s calendar and wondering how to create content that doesn’t just scream “EASTER!” or “CHOCOLATE!” like everyone else, you’re in the right place. Grab yourself a Cadbury’s Creme Egg and let’s plan your content strategy for the month ahead. April is absolutely rammed with opps beyond… Read More
The hidden cost of “free” and “DIY” promotion
As a small business owner, you’ve likely caught yourself saying “I’ll just do it myself to save money” more times than you can count. On the surface, this makes perfect sense. Why pay someone else when you can do it yourself for “free”? But here’s the crucial question we often… Read More
Ranking well when you don’t have time to write shitloads of content
“You need to blog all the time to rank well!” is an oft-heard SEO battle cry – but not every business has the time, skills, or inclination to churn out blog posts. And the good news is: you don’t have to. As a small business owner or solo entrepreneur, your… Read More