Category: Content Advice
Structuring A Blog Post – Beginning, Middle, End
When you write a blog post on your website, make sure it has a BEGINNING, a MIDDLE and an END. BEGINNING: Introduce what you are talking about, make it personal by relating it to something you or someone you are connected with has experience of, tell the reader what to… Read More
Is Your Blog As Flat As A Pancake? You Need A Call To Action!
I have around 5 mentoring calls a week with people looking to get more business from their Social Media Marketing and Blogging efforts (you can book your free initial call here!) and time and time again I get the same comments: No-one visits my blog People read but don’t comment No-one signs up for… Read More
Top 7 Ways To Title Your Blogs For Clicks And SEO
One of the most important parts of a blog post, if you’re trying to attract clicks and search engines, is the title. So think well when crafting your title, because you’re trying to make it: Same phrase, different titles If we know what people are searching for then we know… Read More
Ghost Writing – Should I Use Someone Else To Write My Blog?
It’s an argument that comes up time and time again – is it ever acceptable to have someone else write your blog posts? Of course, my answer is a resounding YES, as this is a service that I have provided to many clients over the last 30 years, but why… Read More
5 Tips For A Successful Business Blog
Having a blog can be a great thing for most businesses as it offers you another way of writing about your work and promoting your company to your target audience. This means it’s important that you do everything you can to make your business blog as successful as possible. But… Read More
Struggling For Content Ideas? Bring On The Guest Bloggers!
Sometimes no matter how hard you try, the words won’t flow. And when that’s the case, and you’ve used up all your spare blog posts, well there’s only one thing for it – bring on the guest bloggers! A guest blogger is someone who comes along and has a blog published on… Read More
How Calls To Action Work On Social Media
(This post was written many moons ago but the advice is still valid!) A while ago I wrote about having a call to action in all blog posts, yet it’s still the number one piece of advice I give to people. So it was nice to come across this handy… Read More
You Don’t HAVE To Write Jubilee Content!
It’s the Queen’s 70th or Platinum Jubilee celebrations this week and, as expected, I have a flurry of emails from people wanting ‘Jubilee blogs’ and pages on their websites. Bearing in mind that a lot of my clients are manufacturing and industrial type companies, it’s less than a week until… Read More
Stuck For Blog Post Ideas? Write An FAQ!
Another great blog post idea is to set up a mini FAQ. We’ve already spoken about how people often search with questions, so let’s put 4 or 5 of the questions you get asked and drop them into a blog post. For Example, I Could Write ‘Top 5 Social Media… Read More
How Do I Start To Write A Company Blog Post?
I get the same question a lot when talking to my mentoring clients – “How do I even start to write a company blog post?” These questions come from highly educated people, managers, directors, business owners and very literate people who, when faced with a blank page, just freeze. If… Read More
25 Blog Titles Inspired By Rishi Sunack’s Spring Statement 2022
While not quite the day in the calendar event that the Budget is every year, the Spring Statement was widely anticipated by journalists and families alike; what would Chancellor of the Exchequer Rishi Sunack announce to help the UK through a period of recession, high fuel prices, the Ukraine war… Read More
20 Blog And Social Media Prompts Inspired By P&O
If you are a well organised blogger you will usually have planned your blog posts in advance, around business seasonality, deadlines, special days, etc. But sometimes things come up in the news that immediately lend themselves to some great blog or social media post ideas. Yesterday P&O decided to fire… Read More