Category: Content Advice
The ‘Perfect SEO Page’ Formula Doesn’t Exist
Right then, let’s talk about these mythical “perfect page” SEO formulas floating around. You know the ones – they promise top rankings if you just follow their exact recipe of keyword density, word count, and heading structures. Google’s Danny Sullivan has finally had enough of this nonsense and has come… Read More
End Of Year Content Ideas – 11 Easy Posts For December
It’s December, there are only really 3 workable weeks, a week (or two) off social media is going to see you whacked by algorithms that forget who you are. It’s not a great month for content ideas if you’ve not planned ahead. Add to that the fact that you’re planning… Read More
Sales Page Copywriting? Matt Is Your Man!
I have a fairly recognisable tone of voice, because I once took to heart the oft-quoted copywriting advice of “Write as you speak and put your personality into your writing.” So when I get someone else to write something for me, it never sounds quite ‘right’. But I’m also really… Read More
It’s a Non-Wanky New Website!
I love a WordPress website. I don’t however, love Divi, Elementor, WP Bakery, or any of those other builders that brilliant web developers use to make fab looking websites*. So when witchy website designer extraordinaire Louise ☪ Little Nerd ☪ Foster parked her broomstick in my inbox and said “I… Read More
SEO Myths Debunked – Updating Publish Dates Tricks Google Into Thinking Content Is Fresh!
Changing your content’s publish date to make it look fresh is about as effective as putting on a fake moustache and claiming you’re a different person. Yes, Google might glance at you twice, but they’ll spot the dodgy disguise faster than your mum would. I’ll be honest – I’ve done… Read More
Finding Content And SEO Ideas With Keyword Research
More and more First Class Content Engine members and SEO 1:1 clients are asking about keyword research on our calls, and I thought it would be a good idea to put everything in one place. And because keyword research is important for both SEO and for thinking of things to write about for… Read More
Social Media Or Blog Post Ideas – Spring Edition
Spring is in the air, and thoughts are turning to upcoming days of better weather, a new business quarter, and what the hell can we post on LinkedIn to make us stand out a bit? The obvious ones for March are International Women’s Day and Mothers’ Day, St. David’s Day,… Read More
Blog Post Ideas – Use Quora To Find Things To Write About
When you’re struggling for blog and social media content ideas, and you’ve done the usual tricks of: it’s time to try something new – so I bring you… Quora. What Is Quora? Quora is a website set up so that people can ask questions and hopefully get answers to them… Read More
Valentine’s Day Blog Post Ideas With A Difference
We all know Valentine’s Day is a made up holiday, and if you didn’t know that, you’re going to see a LOT of posts on LinkedIn telling you about it over the next week or so. Don’t be the author of one of those ‘V-Day isn’t real’ posts – they’re… Read More
January LinkedIn Content When The Algorithm Is Still Asleep
Happy New Year and all that, I know most of you are back in the saddle so I trust we’re ready for a brand new year of content? The first week of January is a strange time of year for writing LinkedIn content, because we all feel as if we… Read More
Cosy Winter Content Ideas For LinkedIn And Your Blog
(I was going to go for a Winter of (Dis)Content headline, but then I had a word with myself.) Don’t Jump On The Winter Content Bandwagon November and December always make me think of cosy log fires, mugs of hot chocolate with marshmallows, and of course, the inevitable onslaught of Christmas content…. Read More
LinkedIn Content Post Idea – #WeeklyWins
Looking for a quick and easy social media post content idea? It doesn’t get much easier than this. It’s Friday tomorrow, and that means that over on LinkedIn I occasionally ask freelancers to post their #WeeklyWins. There are a few reasons that I do this: Not everyone gets the last… Read More