Category: Content Advice
10 Blog Posts You Could Write for World Book Day
World Book Day is coming up, and if you’re a small business owner staring at your content calendar thinking “what the bloody hell can I write about books that’s actually relevant to my business?”, you’re not alone. But books and business have far more in common than you might think…. Read More
Personal Brand Authority Is Better Than Corporate Bollocks
When was the last time you saw someone get properly excited about a corporate blog post? Never, that’s when. Yet here we are in 2025, with companies still churning out bland, personality-free content on LinkedIn and their websites like personality is something to be afraid of. Look at your LinkedIn… Read More
March Content Ideas For Your Blog And LinkedIn
Looking at March’s calendar and wondering what to write about? Pour yourself something nice and let’s plan your content strategy for the month ahead. March is packed with opportunities for engaging content – from major cultural events to quirky awareness days. The key is planning ahead so you can adapt… Read More
SEO Myth Debunked: Duplicate content results in penalties!
The mythical duplicate content penalty – striking fear into the hearts of website owners since Google first crawled the web. I can’t tell you how many business owners I’ve seen in absolute panic mode because they’ve got two pages with similar content. “Google’s going to blacklist us!” they wail. “We’ll… Read More
Stop Giving Away Your Traffic – Why You Should Host Your Own Links Page
Still using Linktree (or Beacons, Shorby, Bio.fm, or any other link-in-bio service) for your social media links? Let’s talk about why you’re handing your valuable traffic to someone else. The Problem With Link-in-Bio Services Every time someone clicks your Instagram bio link or your TikTok profile link, they’re not landing… Read More
February Content Ideas for your Blog and LinkedIn
If you’re staring at your calendar wondering what on earth to write about in February, grab a cuppa and settle in. I’ve got some content ideas for blog posts, social media, and LinkedIn that’ll keep you posting right through to March. And no, it’s not just going to be Valentine’s… Read More
The ‘Perfect SEO Page’ Formula Doesn’t Exist
Right then, let’s talk about these mythical “perfect page” SEO formulas floating around. You know the ones – they promise top rankings if you just follow their exact recipe of keyword density, word count, and heading structures. Google’s Danny Sullivan has finally had enough of this nonsense and has come… Read More
End Of Year Content Ideas – 11 Easy Posts For December
It’s December, there are only really 3 workable weeks, a week (or two) off social media is going to see you whacked by algorithms that forget who you are. It’s not a great month for content ideas if you’ve not planned ahead. Add to that the fact that you’re planning… Read More
Sales Page Copywriting? Matt Is Your Man!
I have a fairly recognisable tone of voice, because I once took to heart the oft-quoted copywriting advice of “Write as you speak and put your personality into your writing.” So when I get someone else to write something for me, it never sounds quite ‘right’. But I’m also really… Read More
It’s a Non-Wanky New Website!
I love a WordPress website. I don’t however, love Divi, Elementor, WP Bakery, or any of those other builders that brilliant web developers use to make fab looking websites*. So when witchy website designer extraordinaire Louise ☪ Little Nerd ☪ Foster parked her broomstick in my inbox and said “I… Read More
SEO Myths Debunked – Updating Publish Dates Tricks Google Into Thinking Content Is Fresh!
Changing your content’s publish date to make it look fresh is about as effective as putting on a fake moustache and claiming you’re a different person. Yes, Google might glance at you twice, but they’ll spot the dodgy disguise faster than your mum would. I’ll be honest – I’ve done… Read More
Finding Content And SEO Ideas With Keyword Research
More and more First Class Content Engine members and SEO 1:1 clients are asking about keyword research on our calls, and I thought it would be a good idea to put everything in one place. And because keyword research is important for both SEO and for thinking of things to write about for… Read More