Category: SEO Advice
Why has my SEO ranking tool suddenly stopped working?
If you’ve been watching your ranking tool chucking out error messages left right and centre this week, you’re not alone. Half the SEO community is scratching their heads wondering why their fancy tracking software has suddenly gone wonky. I use SE Ranking and have seen the issue for some clients,… Read More
What Google considers spam and why your business should care
Google’s rolling out a Spam Update at the moment, and if you’ve been following dodgy “AI SEO hacks” from LinkedIn “gooroos”, you might want to pay attention. This isn’t about boring technical stuff – it’s about protecting your business from practices that could ruin your rankings, even if you didn’t… Read More
SERP volatility – what it is and when to worry
If your favourite SEO gal just mentioned “SERP volatility” in your monthly report, and you’re sitting there wondering if that’s something you should be concerned about or just another bit of marketing jargon to nod along with, this one’s for you. I originally wrote it to send to clients, but… Read More
How to use LinkedIn articles to drive traffic to your website
The fabulous marketing support genius that is Gillian Bardsley asked on LinkedIn this week: If I repurpose one of my blogs as an article on LinkedIn, will it be seen as duplicate content and impact my SEO? Or, would I be better putting a snippet of a blog on a… Read More
Google Spam Update started August 26, 2025
Google has announced another Update, and it’s the first spam-specific update we’ve seen this year. 🔵What it is: Google’s calling it a “normal spam update” that will take a few weeks to roll out across all languages and locations. It’s their first algorithm update since the June 2025 core update… Read More
ChatGPT referral traffic is tanking and GEO jargon is still bollocks
(This is the 26/08/2025 issue of my newsletter – subscribe here) Hey hey, Two bits of data dropped this week that should make every “GEO expert” on LinkedIn crawl under a rock and stay there. First up, Ahrefs released data showing ChatGPT drives less than 0.2% of traffic to websites. That’s… Read More
Google’s preferred sources, AI content guidelines, and why my days off aren’t happening
(This is the 19/08/2025 issue of my newsletter – subscribe here) Hey hey! Well, this week was supposed to be different. I’d booked myself three glorious days off for some much-needed R&R. How’s that going? About as well as you’d expect when you work in SEO and everything is “an emergency”… Read More
SEO Myth: Your H1 can’t be longer than your SEO title!
Another complete load of bollocks from the SEO rulebook. Content creators are contorting themselves into pretzels trying to make headlines that somehow fit under their SEO titles like some twisted word puzzle. They’re creating bizarre, truncated versions that make absolutely no sense to actual humans. Should your H1 be shorter… Read More
Your competitors aren’t your only competition
Ask any business owner who their competitors are, and they’ll reel off a list of similar companies. Marketing agencies mention other agencies or freelancers. IT support firms list other tech companies. Business coaches name other consultants. But that’s not all the competition they face. And it’s not the whole of… Read More
Ads in AI Mode, Reddit marketing bollocks, and why SERP volatility isn’t the end of the world
(This is the 12/08/2025 issue of my newsletter – subscribe here) Hey hey! I know, it’s Tuesday again – I’m as shocked as you. I used to laugh at my mum when she said time went by quicker as you got older, but (as with most things) she was of course… Read More
SEO Myth: You must minify every single piece of code!
Stop obsessing over minifying 2KB files whilst your site loads slower than that Johnny Depp picture you tried to download over dial-up in 1994. (Just me?) “Quick, minify every single piece of code on your site or Google will never rank you!” Bollocks. If you’re frantically compressing 2KB CSS files… Read More
“Reddit Marketing” won’t fix your SEO
Ever since Reddit started dominating Google search results, every business owner with a laptop thinks they’ve discovered the latest SEO cheat code. “I’ll just post my links on Reddit and watch the rankings soar!” LinkedIn and other social media is swarming with ambulance chasing bandwagon jumpers and people offering “Reddit… Read More