Category: SEO Advice
SEO – Why KeyPHRASES Are More Important Than KeyWORDS
Too much of the time people involved in the world of search talk about keyWORDS when what they really mean is keyPHRASES. Let’s face it, while it would be awesome to be on the front page of Google for ‘copywriter’ or ‘content’, the chances of that happening are pretty slim…. Read More
Finding Content And SEO Ideas With Keyword Research
More and more First Class Content Engine members and SEO 1:1 clients are asking about keyword research on our calls, and I thought it would be a good idea to put everything in one place. And because keyword research is important for both SEO and for thinking of things to write about for… Read More
Should You Focus On Keywords And Phrases With 0 (Zero) Search Volume?
Something I see people say a lot is ‘there’s no point focusing a blog or social media post around X keyword, because [insert tool of choice] tells me it gets 0 searches per month. And it’s wrong for a couple of reasons. Zero Isn’t Necessarily Zero Zero, in most cases… Read More
Why Are Your Pages Not Indexed By Google? Noindex
Following on from this post, you should have at least looked at your Google Search Console (you DID go and look, didn’t you? And if you realised you didn’t have a GSC, you got in touch with me so I could help you, right? 😉) and have an idea of which… Read More
How To Add A User To Your Google Search Console
If you’re an SEO training client of mine, one of the first things I ask you to do before we have our 1:1 session is to add me to your Google Search Console account, Here’s a quick and dirty blog post to tell you how to do it. Adding A… Read More
SEO For Podiatrists? Rachel Bray Knows Her Stuff!
I love it when I see one of my SEO 1:1 clients out in the wild, and I love it even more when they’re talking such sense! SEO copywriter Rachel Bray has been a client, and a friend, for quite a while now – coming on board back when I… Read More
Why Are My Pages Not Indexed On Google? – Pages With Redirect
The next reason we’ll look at for pages not being indexed on Google is that Google has noticed that some of the URLs on your website point to other pages. As this would cause a duplicate content error, Google won’t index both pages, they index the one that is the… Read More
Why Are My Pages Not Indexed By Google? 404 Not Found
The Google Search Console reason we’ll look at for pages not being indexed on Google is 404 not found – Google has noticed that pages in your sitemap give a 404 error, because the page doesn’t exist. When Google tried to index these pages (usually from a link elsewhere) the… Read More
Need LinkedIn Content Ideas? Try These.
The usual advice when you’re posting on social media such as LinkedIn, or your blog is that only 1 in 4 or 5 posts should be promotional – the others should be helpful/educational/advisory. So it’s easy to get disheartened when posting on places like LinkedIn – why should you spend… Read More
Need GA4 Help And Advice? Speak To My GA4 Faerie!
I think this sums up how a lot of us feel about GA4 – seen on Twitter. ===== Me: Show me a chart of organic visits to this URL over the past 30 days GA4 (beaming): Here are some seemingly random goals I decided to track without you asking! Me:… Read More
How Many Keyphrases Can I Optimise A Web Page For?
Keyphrases Are For Pages, Not Sites Stop thinking about keyphrases for your whole site. Focus on individual pages. There’s no magic number of keywords for a website, just make sure each page has the right ones. Different pages, different topics, different keywords. High Search Volume, Low Keyword Difficulty Before you… Read More
Your Website vs. LinkedIn – Where Should You Post Your Content First?
It’s time we talked about where you’re hanging your words – you know, your creative insights, your advice, and your expertise. Are you posting all that valuable content on LinkedIn first, before it even graces the pages of your own website? Now, don’t get me wrong, LinkedIn’s like a lively… Read More