Category: SEO Advice
SEO Myths Debunked: All Backlinks Are Good Backlinks!
If someone’s telling you that any backlink is a good backlink in 2025, they’re either stuck in a time warp or trying to sell you dodgy link packages. What Actually Makes A Good Backlink? Relevance Matters More Than Numbers One link from a respected industry website carries more weight than… Read More
Why Your SEO Title Shouldn’t Be Just Your Business Name
Freelancers: Your homepage SEO/Meta title is prime SEO real estate, and you’re probably wasting it. Unless you’ve got Beyoncé-level fame (and let’s be honest, if you did, you wouldn’t be reading this), slapping your business name in the title tag and calling it done is like putting a “Bob’s Shop”… Read More
“It’s Good For My Clients As Well” Non-Wanky SEO Review
It’s pretty difficult to ‘just’ be a copywriter these days, especially if you write for websites. Whether you’re writing web pages or blog posts, your clients expect you to have SEO knowledge as well as erudite words coming out of your fingertips. But let’s face it, you didn’t get into… Read More
SEO Myths Debunked – Updating Publish Dates Tricks Google Into Thinking Content Is Fresh!
Changing your content’s publish date to make it look fresh is about as effective as putting on a fake moustache and claiming you’re a different person. Yes, Google might glance at you twice, but they’ll spot the dodgy disguise faster than your mum would. I’ll be honest – I’ve done… Read More
SEO FOMO – Oh no!
…or, enrolment closes soon (This is the 04/10/2025 issue of my newsletter – subscribe here) It’s been a busy few weeks, with studio days, photo shoots, having to watch myself on videos with proper lighting and no soft focus filters, and tidying up the last few bits of the non-wanky SEO… Read More
Don’t Rely On SEO Plugins For Perfect SEO
I can’t say this much louder and many more times than I already have – PLEASE don’t rely on SEO plugins to make your SEO perfect. They’re a good guide.They’re a nice basic checklist.They’re a help, especially when you’re starting out. But blindly following their recommendations when you haven’t taken… Read More
Not Everyone Comes To Your Site Through Your Homepage
Don’t presume that everyone who visits your website comes in via the homepage. I see this mistake all the time – you expect that people will view your website as you designed it, starting at the homepage and walking through a logical process – but website traffic doesn’t work like… Read More
How To Noindex Blog Categories And Tags In WordPress, Wix, And Squarespace
If you have a B2B website that has a blog attached to it, PLEASE do this. ⭐ Noindex Your Tags And Categories ⭐ If you already know what that means and why, click the links to find out how to do it for: For the rest of you: Why Should… Read More
Why KPIs Are About More Than Just ‘Vanity Stats’
I’m a huge fan of stats and figures, and knowing where I’ve been and where I’m going. But to do that, I need to track what’s happening with a website that I’m optimising, and, as a copywriter, how my blogs or articles for clients are performing. When it comes to… Read More
SEO – Why KeyPHRASES Are More Important Than KeyWORDS
Too much of the time people involved in the world of search talk about keyWORDS when what they really mean is keyPHRASES. Let’s face it, while it would be awesome to be on the front page of Google for ‘copywriter’ or ‘content’, the chances of that happening are pretty slim…. Read More
Finding Content And SEO Ideas With Keyword Research
More and more First Class Content Engine members and SEO 1:1 clients are asking about keyword research on our calls, and I thought it would be a good idea to put everything in one place. And because keyword research is important for both SEO and for thinking of things to write about for… Read More
Should You Focus On Keywords And Phrases With 0 (Zero) Search Volume?
Something I see people say a lot is ‘there’s no point focusing a blog or social media post around X keyword, because [insert tool of choice] tells me it gets 0 searches per month. And it’s wrong for a couple of reasons. Zero Isn’t Necessarily Zero Zero, in most cases… Read More