Category: SEO Training
LinkedIn bollocks, link obsessions, and why your copywriter needs that bloody brief
(This is the 22/07/2025 issue of my newsletter – subscribe here) Hey hey! It’s been a week, right? The June Google update is over, but my advice remains the same – hold tight until things settle down (there’s still a lot of volatility in SERPs, which means rankings are still fluctuating)…. Read More
Google AI Mode & AI Overviews – what small business website owners need to know
Do you ever feel like Google’s playing a game where they keep changing the rules but nobody tells you what they are? Well, buckle up buttercup, because they’ve just added two new players to the field: AI Overviews and AI Mode. And yes, they’re both going to mess with your… Read More
The hidden cost of “free” and “DIY” promotion
As a small business owner, you’ve likely caught yourself saying “I’ll just do it myself to save money” more times than you can count. On the surface, this makes perfect sense. Why pay someone else when you can do it yourself for “free”? But here’s the crucial question we often… Read More
Why most SEO Audits are a Complete Waste of Money
Have you ever paid for an SEO audit only to receive a massive PDF that looks suspiciously like it was generated by an automated tool? A document so packed with technical jargon and “urgent issues” that you need a translator and a stiff drink just to get through page one?… Read More
Some SEOs Sound Like A Bunch Of Cults
It’s happening again – I’m sitting in on an ‘SEO consultation’. This time it’s for an e-commerce store. They wanted to work with me, but I don’t generally take on e-commerce sites, because of the amount of work involved. I’m just not cost-effective. But I do offer to sit in… Read More
Non-Wanky SEO Course Review – No Gatekeeping
In two sentences Bex Elder really made my day. “She doesn’t want to gatekeep stuff.” I’ve said for years that if I can learn SEO, anyone can. There were no courses, degrees, or ‘gooroos’ when I started learning SEO – a lot of it was trial and error, and learning… Read More
Are You ‘Doing Your SEO’? Or Just Procrastinating?
I love our non-wanky SEO course calls – this was part of a chat about not letting keyword research get too overwhelming and stop you from doing the on page SEO that will make an actual difference. I’ve got some great offers coming up for the next intake of the… Read More