Category: SEO Advice
Google’s June update is here (and AI search still isn’t the apocalypse)
(This is the 08/07/2025 issue of my newsletter – subscribe here) Hey hey! Google’s June 2025 core update started rolling out on 30th June, and it could take up to three weeks to complete. So if your rankings are doing the digital equivalent of a washing machine on spin cycle, that’s… Read More
AI search changes everything!!!! (except it doesn’t)
I read a LinkedIn post by Tyler Cooper recently that perfectly captured something I’ve been banging on about for months. While everyone’s running around like headless chickens claiming AI search changes everything, the reality is far more boring (and reassuring). 🟢 AI search engines still want well-structured, helpful content that… Read More
AI SEO “hacks” that will fuck up your traditional SEO
The “AI revolution” (bleurgh, I just did a little bit of sick in my mouth, sorry!) has brought out the absolute worst in SEO grifters. Every day, some LinkedIn “expert” is flogging a new “AI-powered SEO hack” that’s supposedly going to transform your search rankings overnight. These techniques aren’t just… Read More
Stop chasing AI search hysteria and don’t tell your SEO to “stay in their lane”
(This is the 01/07/2025 issue of my newsletter – subscribe here) Hey hey! It’s 30+ degrees in the UK and nobody knows how to cope. But while the rest of the country’s melting and debating whether it’s acceptable to wear shorts to the office, I’ve been celebrating landing a new contract,… Read More
AI search hysteria vs reality – is 1% of traffic really worth the hype?
Right, we need to have a word about this AI search hysteria that’s gripping every business owner with a website. Everyone’s panicking that they’re missing out on massive business opportunities if they don’t appear in AI search results. They’re convinced Google is irrelevant now that AI Overviews are everywhere, and… Read More
Fractional digital marketing manager – the mid-sized business SEO solution you didn’t know you needed
Remember that client I mentioned who kept telling me to “stay in my lane”? The one who wanted SEO kept in a neat little box, separate from UX, sales, marketing, and development? They needed exactly what I’m about to talk about – a fractional digital marketing manager. But they didn’t… Read More
Your Google Search Console data is lying to you and whack-a-mole 404s
(This is the 24/06/2025 issue of my newsletter – subscribe here) Hey hey! Between AI search helping to make our best traffic invisible and 404 errors that breed faster than rabbits, staying on top of SEO feels like an endless game of whack-a-mole. This week I’ve been explaining why Google Search… Read More
Why your SEO shouldn’t “stay in their lane”
I recently parted ways with a client after a few months of being told to “stay in your lane” more times than I was happy to put up with. Every time I asked for conversion data, suggested moving a CTA button, or pointed out that their mobile experience was putting… Read More
Why fixing 404 errors isn’t a one-time job – and what to do to make your life easier
A lovely client (thanks, CB – you know who you are!) asked me recently why I was “still fixing 404s” on their website. Fair question – especially when they’d seen me sort out a bunch of broken links just a few months earlier. The short answer? Because 404 errors are… Read More
AI search is training us to be conversational – but Google can’t track it
Here’s the irony that’s about to break SEO traffic tracking as we know it: AI tools like ChatGPT and Perplexity are training millions of people to ask detailed, conversational questions. Yet Google Search Console – the tool we all rely on to understand the search phrases behind our search traffic… Read More
“Generative engine optimisation expert” – bollocks dressed up as expertise
Right, I can’t keep quiet any longer – I’ve had it up to here with the absolute wrong’uns flooding LinkedIn, Twitter, and every other bloody platform claiming they’re “Generative Engine Optimisation experts”, or “Experts in AI Overviews”, not forgetting of course “UK AI Mode Specialist” (it’s not even launched in… Read More
Stop writing educational content, start targeting commercial keyphrases
If you’ve been stuffing your website with “ultimate guides” and “everything you need to know” articles while wondering why your phone isn’t ringing, we need to talk. There’s a massive difference between the keyphrases that educate people and the ones that actually bring in clients. And with AI overviews now… Read More