These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
SEO Myth: Local SEO is just about Google Business Profile!
If you think ticking off every box on your Google Business Profile is all you need for local SEO, we need to have a chat. I see it all the time: business owners spending hours perfecting their GBP, adding photos, updating opening hours, crafting the perfect business description, then wondering… Read More
SEO Casserole: A recipe for online success
Serves: One small business website Prep time: 3-6 months Cooking time: Ongoing Ingredients The Base Layer (Foundation) The Flavour (Content) The Seasoning (Technical Bits) Don’t Add: Method Step 1: Prep your base Sort out the technical foundation first. Make sure your website works properly on phones, loads faster than a… Read More
Webinar reflections, unchanged fundamentals, and your free SEO health check
Hey hey! I’ve just finished a webinar with Holly Christie from Websites Made Simple (if you don’t know her, go check out her stuff at https://websitesmadesimple.co.uk/ – she’s brilliant), and I’ve had the same realisation I have every single time I do one of these things. The questions never change…. Read More
There’s a webinar, there’s a webinar, and did I mention, there’s a webinar?
(This is the 01/10/2025 issue of my newsletter – subscribe here) Hey hey! October’s here, which means we’re officially in Q4 and if your SEO strategy for the year was “I’ll sort that out later,” well… the bad news is that later has arrived. But panic ye not, for there is… Read More
Either trust your SEO or fire them
You hired an SEO expert because you don’t know how to do SEO properly. So why are you spending half your day checking up on them, questioning their every move, and basically acting like you know better than the person you’re paying to have the expertise you lack? If you… Read More
Important info: what’s happening with rankings, tracking, and Google Search Console
Hey hey I wouldn’t normally write 2 newsletters in a week, but I have had SO many emails and DMs with questions about what’s happening in search right now (real questions, not those fake ‘someone asked me the other day’ hustlebro LinkedIn hooks!) that it feels like the right thing… Read More
SE Ranking keeps tracking top 100 while competitors “abandon ship”
When Google quietly (or so they thought) killed the &num=100 parameter last week, the SEO tool industry revealed its true colours. Some providers immediately started telling their users “you don’t really need that data anyway.” Others rolled out corporate damage control faster than you could say “premium pricing.” And then… Read More
Google Search Console impressions dropped overnight? This is why
The other day I wrote about ranking tools breaking after Google changed one tiny parameter. Well, that same change has also caused Google Search Console impression graphs to fall off a cliff, and people are panicking (again). If you’ve logged into GSC recently and seen your impressions plummet, you’re not… Read More
Google’s spam update, broken ranking tools, and SEOs acting like entitled arseholes (again)
(This is the 16/09/2025 issue of my newsletter – subscribe here) Hey hey! It’s been a couple of weeks since the last newsletter, and crikey, has the SEO community been losing its collective shit or what? Google’s in the middle of a spam update that has everyone checking their rankings obsessively,… Read More
Why has my SEO ranking tool suddenly stopped working?
If you’ve been watching your ranking tool chucking out error messages left right and centre this week, you’re not alone. Half the SEO community is scratching their heads wondering why their fancy tracking software has suddenly gone wonky. I use SE Ranking and have seen the issue for some clients,… Read More
SEO Myth: Internal links should all open in new tabs!
Often when I audit a website, I encounter this bizarre belief that every single internal link should open in a new tab. It would seem that common thought is we need to take over our visitors’ browser completely, as if we’re scared that they’ll leave and never come back. It’s… Read More
What Google considers spam and why your business should care
Google’s rolling out a Spam Update at the moment, and if you’ve been following dodgy “AI SEO hacks” from LinkedIn “gooroos”, you might want to pay attention. This isn’t about boring technical stuff – it’s about protecting your business from practices that could ruin your rankings, even if you didn’t… Read More