Category: Content Advice
The Humans Behind Google’s Algorithm and What That Means for your Website
When Google’s John Mueller speaks, (smart) SEOs listen. At the recent Search Central Live NYC event, he shared some invaluable insights about how Google actually evaluates websites. Turns out, it’s a lot more human than most people realise (I mean, I’ve been telling you that for ages, right?). Let’s take… Read More
SEO Myth Debunked: Longer content always ranks better
The idea that every piece of content needs to be as long as War and Peace is absolute nonsense. 500-word pages regularly outrank 5,000-word essays because they actually answer the bloody question. Your recipe for beans on toast doesn’t need three paragraphs about your grandmother’s cottage in Cornwall. Quality Trumps… Read More
April Content Ideas for your Blog & LinkedIn
If you’re looking at April’s calendar and wondering how to create content that doesn’t just scream “EASTER!” or “CHOCOLATE!” like everyone else, you’re in the right place. Grab yourself a Cadbury’s Creme Egg and let’s plan your content strategy for the month ahead. April is absolutely rammed with opps beyond… Read More
The hidden cost of “free” and “DIY” promotion
As a small business owner, you’ve likely caught yourself saying “I’ll just do it myself to save money” more times than you can count. On the surface, this makes perfect sense. Why pay someone else when you can do it yourself for “free”? But here’s the crucial question we often… Read More
Ranking well when you don’t have time to write shitloads of content
“You need to blog all the time to rank well!” is an oft-heard SEO battle cry – but not every business has the time, skills, or inclination to churn out blog posts. And the good news is: you don’t have to. As a small business owner or solo entrepreneur, your… Read More
10 Blog Posts You Could Write for World Book Day
World Book Day is coming up, and if you’re a small business owner staring at your content calendar thinking “what the bloody hell can I write about books that’s actually relevant to my business?”, you’re not alone. But books and business have far more in common than you might think…. Read More
Personal Brand Authority Is Better Than Corporate Bollocks
When was the last time you saw someone get properly excited about a corporate blog post? Never, that’s when. Yet here we are in 2025, with companies still churning out bland, personality-free content on LinkedIn and their websites like personality is something to be afraid of. Look at your LinkedIn… Read More
March Content Ideas For Your Blog And LinkedIn
Looking at March’s calendar and wondering what to write about? Pour yourself something nice and let’s plan your content strategy for the month ahead. March is packed with opportunities for engaging content – from major cultural events to quirky awareness days. The key is planning ahead so you can adapt… Read More
SEO Myth Debunked: Duplicate content results in penalties!
The mythical duplicate content penalty – striking fear into the hearts of website owners since Google first crawled the web. I can’t tell you how many business owners I’ve seen in absolute panic mode because they’ve got two pages with similar content. “Google’s going to blacklist us!” they wail. “We’ll… Read More
Stop Giving Away Your Traffic – Why You Should Host Your Own Links Page
Still using Linktree (or Beacons, Shorby, Bio.fm, or any other link-in-bio service) for your social media links? Let’s talk about why you’re handing your valuable traffic to someone else. The Problem With Link-in-Bio Services Every time someone clicks your Instagram bio link or your TikTok profile link, they’re not landing… Read More
February Content Ideas for your Blog and LinkedIn
If you’re staring at your calendar wondering what on earth to write about in February, grab a cuppa and settle in. I’ve got some content ideas for blog posts, social media, and LinkedIn that’ll keep you posting right through to March. And no, it’s not just going to be Valentine’s… Read More
The ‘Perfect SEO Page’ Formula Doesn’t Exist
Right then, let’s talk about these mythical “perfect page” SEO formulas floating around. You know the ones – they promise top rankings if you just follow their exact recipe of keyword density, word count, and heading structures. Google’s Danny Sullivan has finally had enough of this nonsense and has come… Read More