Category: Social Media
The ‘I’m Not Reading All That Rubbish’ Newsletter
(This is the -5/-1/2-25 issue of my newsletter – subscribe here) Don’t feel guilty if you delete this – January inbox overwhelm can suck it! Your inbox probably looks like a self-help bookshop exploded in it right now. Every business guru and their dog is flooding you with “new year,… Read More
How to “Be Everywhere on LinkedIn” Without it Taking All Day
“They can’t have much work on if they spend so much time on LinkedIn” I’ve heard this a couple of times in conversation recently, and I’d put money on the fact that people have said it about me at some point. But appearing to ‘be on LinkedIn all day’ doesn’t… Read More
End of year content ideas – 11 easy posts for December
It’s December, there are only really 3 workable weeks, a week (or two) off social media is going to see you whacked by algorithms that forget who you are. It’s not a great month for content ideas if you’ve not planned ahead. Add to that the fact that you’re planning… Read More
Keep a LinkedIn ‘swipe file’ to make posting easier
Following on from my last LinkedIn tip, this is something I do a lot, and never really thought to tell people about until I had a conversation with a Content Engine member over Whatsapp recently. A swipe file is your friend For those times when you don’t have the time or… Read More
LinkedIn posts don’t have to be long form
I saw a post on Twitter recently where the original author said that she thought people saying they could write 12 LinkedIn posts in 2 hours wasn’t possible. This was the exchange (the original post wasn’t aimed at me BTW, it was just a random tweet). I very rarely take… Read More
Do sales posts work on LinkedIn? Yes!
I know, it gives some of you the ‘ick’ – being sales-y in LinkedIn and blog posts can seem a bit scary, and I get that. But do you know who doesn’t find it scary? Pretty much any B2C company you’ve ever subscribed to an email from. I had a… Read More
Social Media or Blog Post ideas – Spring Edition
Spring is in the air, and thoughts are turning to upcoming days of better weather, a new business quarter, and what the hell can we post on LinkedIn to make us stand out a bit? The obvious ones for March are International Women’s Day and Mothers’ Day, St. David’s Day,… Read More
LinkedIn help – are you committing these LinkedIn deadly sins?
A lot of LinkedIn members take part in my LinkedIn Content Challenge. So I try and check out their posts and profiles on there as often as I can. And that’s the reason why, if any of them feel targeted by today’s tips, they probably are (sorrynotsorry)! We all fall… Read More
January LinkedIn content when the algorithm is still asleep
Happy New Year and all that, I know most of you are back in the saddle so I trust we’re ready for a brand new year of content? The first week of January is a strange time of year for writing LinkedIn content, because we all feel as if we… Read More
LinkedIn tip – pop a mini-profile at the end of your posts
You may have seen that some people have started adding a ‘mini-profile’ at the end of their posts on LinkedIn. Something like this: “Hi, I’m Fred, and I specialise in Leadership Management. I can help you train your leadership team, DM me for details.” Some of them are short, some… Read More
Should I post on LinkedIn at the weekend?
Not enough people post on LinkedIn over the weekend. Maybe I should rephrase that – not enough people on LinkedIn know why posting at the weekend can help them the rest of the week. See, a lot of businesses will post Monday to Friday religiously, whether it’s once a week,… Read More
LinkedIn reach problems? And a quick tip
LinkedIn Reach A little birdie tells me that LinkedIn is migrating the site over to a new hosting platform, which is creating no end of problems, and could well be the reason that reach and interaction on posts is low at the moment. It’s a reliable birdie, so could be… Read More