Category: Social Media
The hidden cost of “free” and “DIY” promotion
As a small business owner, you’ve likely caught yourself saying “I’ll just do it myself to save money” more times than you can count. On the surface, this makes perfect sense. Why pay someone else when you can do it yourself for “free”? But here’s the crucial question we often… Read More
March Content Ideas For Your Blog And LinkedIn
Looking at March’s calendar and wondering what to write about? Pour yourself something nice and let’s plan your content strategy for the month ahead. March is packed with opportunities for engaging content – from major cultural events to quirky awareness days. The key is planning ahead so you can adapt… Read More
The ‘When SEOs Attack’ Newsletter
(This is the 04/02/2025 issue of my newsletter – subscribe here) Thanks to everything that is holy, January is finally over. Take a breath… Your inbox is probably stuffed with “experts” telling you exactly how to do SEO in 2025. A lot of them are talking complete nonsense. Let’s sort… Read More
February Content Ideas for your Blog and LinkedIn
If you’re staring at your calendar wondering what on earth to write about in February, grab a cuppa and settle in. I’ve got some content ideas for blog posts, social media, and LinkedIn that’ll keep you posting right through to March. And no, it’s not just going to be Valentine’s… Read More
The ‘I’m Not Reading All That Rubbish’ Newsletter
(This is the 05/01/2025 issue of my newsletter – subscribe here) Don’t feel guilty if you delete this – January inbox overwhelm can suck it! Your inbox probably looks like a self-help bookshop exploded in it right now. Every business guru and their dog is flooding you with “new year,… Read More
How to “Be Everywhere On LinkedIn” Without It Taking All Day
“They can’t have much work on if they spend so much time on LinkedIn” I’ve heard this a couple of times in conversation recently, and I’d put money on the fact that people have said it about me at some point. But appearing to ‘be on LinkedIn all day’ doesn’t… Read More
End Of Year Content Ideas – 11 Easy Posts For December
It’s December, there are only really 3 workable weeks, a week (or two) off social media is going to see you whacked by algorithms that forget who you are. It’s not a great month for content ideas if you’ve not planned ahead. Add to that the fact that you’re planning… Read More
Keep A LinkedIn ‘Swipe File’ To Make Posting Easier
Following on from my last LinkedIn tip, this is something I do a lot, and never really thought to tell people about until I had a conversation with a Content Engine member over Whatsapp recently. A Swipe File Is Your Friend For those times when you don’t have the time or… Read More
LinkedIn Posts Don’t Have To Be Long Form
I saw a post on Twitter recently where the original author said that she thought people saying they could write 12 LinkedIn posts in 2 hours wasn’t possible. This was the exchange (the original post wasn’t aimed at me BTW, it was just a random tweet). I very rarely take… Read More
Do Sales Posts Work On LinkedIn? Yes!
I know, it gives some of you the ‘ick’ – being sales-y in LinkedIn and blog posts can seem a bit scary, and I get that. But do you know who doesn’t find it scary? Pretty much any B2C company you’ve ever subscribed to an email from. I had a… Read More
Social Media Or Blog Post Ideas – Spring Edition
Spring is in the air, and thoughts are turning to upcoming days of better weather, a new business quarter, and what the hell can we post on LinkedIn to make us stand out a bit? The obvious ones for March are International Women’s Day and Mothers’ Day, St. David’s Day,… Read More
LinkedIn Help – Are You Committing These LinkedIn Deadly Sins?
A lot of LinkedIn members take part in my LinkedIn Content Challenge. So I try and check out their posts and profiles on there as often as I can. And that’s the reason why, if any of them feel targeted by today’s tips, they probably are (sorrynotsorry)! We all fall… Read More