These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
SEO busywork – same as it ever was
Hey hey! Picture this: It’s 10am on a Friday. You’ve got a proposal to finish, three unanswered emails from potential clients, and a blog post to finish that could bring in your ideal client. Instead, you’re on your fourth consecutive LinkedIn scroll, telling yourself it’s research. (This is the 10/03/2026… Read More
AI search has 3.2% of the market – so why is everyone telling you to abandon Google?
There’s a particular kind of LinkedIn post doing the rounds again at the moment. “Google is dying. AI is taking over. If you’re not optimising for ChatGPT right now, your business is finished. Book my consultancy package and I’ll save you.” It gets a lot of likes. It’s largely bollocks…. Read More
AI Overviews are up 58% – and everyone’s reporting it wrong
A stat landed this week that’s been doing the rounds in SEO circles and making its way into marketing newsletters everywhere: Google AI Overviews have increased by 58% in the last 12 months. So starts the panic. And the LinkedIn posts about the death of organic traffic (again). And the… Read More
Google patent suggests it could replace your website with an AI version – should you worry?
A Google patent surfaced this week and LinkedIn has, predictably, gone completely berserk. Within hours of it doing the rounds, the usual cast of characters appeared. Panic merchants warning you that everything has changed. A few breathless “THIS IS HUGE” posts from people who definitely hadn’t read past the abstract…. Read More
SEO Myth: Every page must have a table of contents!
Another SEO myth is making the rounds, and this one’s a bit of a head-scratcher. Apparently, you need a table of contents block on every page to win featured snippets (!) I’m watching website owners add contents blocks to blog posts not much longer than a tweet. It probably won’t… Read More
Why replacing your marketing team with AI might be the most expensive mistake you make this decade
The creative industries are hurting. Copywriters, translators, graphic designers, journalists, PR professionals, SEO specialists – work is harder to come by, rates are being undercut, and AI is a significant reason why. That’s not scaremongering or pearl-clutching. It’s what’s happening, and pretending otherwise helps nobody. But if you’re a business… Read More
SEO Myths Debunked: Footer links don’t count for SEO
A rumour has been circulating in digital marketing circles for years that footer links are worthless for SEO. Website owners are being told to ignore these humble page-bottom navigational elements, believing they’re nothing more than digital decorations with zero value in the eyes of search engines. Bollocks. Footer links absolutely… Read More
Force indexing won’t fix your shit content
Google’s John Mueller popped up on LinkedIn recently to tell an e-commerce SEO that he “strongly recommends not relying on trying to force indexing”. The SEO was complaining that the 10-requests-per-day limit in Google Search Console was “very restrictive” for sites managing thousands of products. Another SEO jumped in suggesting… Read More
AI recommendation poisoning is the latest GEO scam – and it doesn’t even work how you think it does
I’m going to try really hard not to say “I told you so” in this post. I mean, I’m going to fail, but at least you’ll know I tried… Microsoft just published a security report about something they’re calling “AI Recommendation Poisoning“. They found over 50 different prompts from 31… Read More
An unexpected side effect, a question, and a blog post
Hey, hey! I want to talk about educating your potential clients. Your prospects. The people who might buy from you one day but haven’t yet. (This is the 24/02/2026 issue of my newsletter – subscribe here) In my industry, people love to gatekeep. And I get why people do it. If… Read More
Red flags your B2B SEO agency is taking the piss
You’re paying £3,000 a month. Maybe more. You’ve been with them for six months, maybe a year. And you’re starting to wonder whether you’re actually getting anything for it. The monthly reports arrive on time. They’re full of graphs and percentages and phrases like “continued optimisation” and “strategic keyword targeting.”… Read More
Some anger, some swearing, and a whole lot of caring
Hey, hey! I spend a lot of time being angry, so it probably won’t surprise you to know that I’ve spent the last 7 days since I last spoke to you angry too. I might as well just make it my whole personality with the SEO industry being the fucking… Read More