These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
SEO Myths Debunked: Footer links don’t count for SEO
A rumour has been circulating in digital marketing circles for years that footer links are worthless for SEO. Website owners are being told to ignore these humble page-bottom navigational elements, believing they’re nothing more than digital decorations with zero value in the eyes of search engines. Bollocks. Footer links absolutely… Read More
Force indexing won’t fix your shit content
Google’s John Mueller popped up on LinkedIn recently to tell an e-commerce SEO that he “strongly recommends not relying on trying to force indexing”. The SEO was complaining that the 10-requests-per-day limit in Google Search Console was “very restrictive” for sites managing thousands of products. Another SEO jumped in suggesting… Read More
AI recommendation poisoning is the latest GEO scam – and it doesn’t even work how you think it does
I’m going to try really hard not to say “I told you so” in this post. I mean, I’m going to fail, but at least you’ll know I tried… Microsoft just published a security report about something they’re calling “AI Recommendation Poisoning“. They found over 50 different prompts from 31… Read More
An unexpected side effect, a question, and a blog post
Hey, hey! I want to talk about educating your potential clients. Your prospects. The people who might buy from you one day but haven’t yet. (This is the 24/02/2026 issue of my newsletter – subscribe here) In my industry, people love to gatekeep. And I get why people do it. If… Read More
Red flags your B2B SEO agency is taking the piss
You’re paying £3,000 a month. Maybe more. You’ve been with them for six months, maybe a year. And you’re starting to wonder whether you’re actually getting anything for it. The monthly reports arrive on time. They’re full of graphs and percentages and phrases like “continued optimisation” and “strategic keyword targeting.”… Read More
Some anger, some swearing, and a whole lot of caring
Hey, hey! I spend a lot of time being angry, so it probably won’t surprise you to know that I’ve spent the last 7 days since I last spoke to you angry too. I might as well just make it my whole personality with the SEO industry being the fucking… Read More
Should you create markdown pages for LLMs and AI search?
In “crazy SEO news you couldn’t make up”, Cloudflare just launched a feature called “Markdown for Agents” that automatically converts your HTML pages into markdown for AI crawlers. The pitch is that markdown is more “token efficient” for large language models, so serving stripped-down versions of your content will make… Read More
Bing Webmaster Tools now shows how often AI cites your content – here’s what you need to know
Stop the presses, Microsoft just did something useful! They’ve only gone and launched an AI Performance report in Bing Webmaster Tools that shows exactly how your content appears in AI-generated answers across Copilot, Bing’s AI summaries, and their partner integrations. For the first time, you can see which of your… Read More
Programmatic SEO sounds impressive until you try it on a B2B service website
Someone somewhere just read a case study about a SaaS company that built 13,000 pages and got six times more traffic in a month. They’re now very excited. They’ve sent the link to their marketing manager. There might be a spreadsheet involved. Everyone is excited about Programmatic SEO. I get… Read More
Crisis of confidence, fear-based marketing, and why worry is profitable
Hey hey! I’m not afraid to say I’ve had a bit of a crisis of confidence with this newsletter recently – I have so many things to say, and so many ideas, that I still haven’t managed to distil it down into something I can send weekly and know my… Read More
Google’s February 2026 Discover core update is not a search update – don’t let anyone tell you otherwise
Google dropped something unexpected today. The SEO world has been watching SERP volatility for days, bracing for a standard core update. Instead, Google announced the February 2026 Discover core update – a core update targeting only Google Discover. This is the first time Google has released a core update specifically… Read More
Google updated its crawl file size limits and you probably don’t need to care
Google recently updated its documentation about how much of your web page it will crawl. Of course the SEO community started arguing about this on social media, and the ever dependable hustlebros started preparing their “URGENT: Your website might be too big for Google” posts designed to scare you into… Read More