These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
What Is Microsoft Clarity And How Can It Help Your Website?
What Is Microsoft Clarity? Microsoft Clarity is a tool that helps you see how people use your website. It can show you videos of their visits, heat maps that indicate where people click the most, and even some smart insights based on machine learning. It launched fairly quietly a few… Read More
5 Easy Prompts For Daily LinkedIn Post Ideas
It’s no word of a lie that I see the same comment at least once a day in most of the communities I am a part of: “I know I should use LinkedIn more, but I can’t think of what to post!” But it’s not rocket science (unless you are… Read More
“Nikki has fast become one of my favourite people!”
Jo Martin, (better know as The Grammar Mamma) and I spent a lovely SEO for Copywriters As It Is 121 sorting out how she could SEO her own site and enhance SEO for her clients a couple of weeks back. We had a lot of fun talking about Google Search… Read More
5 Copywriting Books Every Aspiring Copywriter Should Read
I love a good copywriting book, and own so many. Whenever I see another one recommended, I just have to buy it to see what nuggets of wisdom I can glean from the pages within. I’m planning on starting reviewing more books in-depth, but here’s a quick starter for 5… Read More
Are We Back In Work Mode Yet?
Last week was a bit of a waste of time for me, to be honest — I struggled to get back into ‘work mode’ and most of my clients seemed to feel the same. This week, however, is different — it feels much more like a ‘work’ Monday today! This… Read More
21 Things You Could Blog About Right Now
“I don’t have time” and “I don’t know what to write about” – the two most common excuses for not blogging. While I can’t magically create more hours in your day, I can help with that second bit. Here are 21 blog post ideas you can use right now, categorised… Read More
Google First Page Guaranteed – When Is A Guarantee Not A Guarantee?
GUARANTEE is one of the most powerful words used in marketing and sales. The idea generated by the word is that a customer or client will absolutely receive or achieve something as a result of paying for the product or service. “SEO page 1 guaranteed”, “Google first page guaranteed”, “Guaranteed first… Read More
Nikki-Pilkington.com 12 Days Of Christmas Song
All together now! On the first day of Christmas, Nikki gave to me: A first place on Google for me On the second day of Christmas, Nikki gave to me: 2 new subscribers, andA first place on Google for me On the third day of Christmas, Nikki gave to me:… Read More
Happy Christmas Everyone!
On Christmas Eve, I’m going to leave you with the wise words of Ryan Reynolds in Spirited, words that could be as much about copywriting as they could about Christmas trees. Happy Christmas everyone! Look, real trees are trending downwardYour sales continue slippingThey destroyed your bottom linesWith plastic pines and… Read More
Generate Blog Post Ideas With Google’s ‘People Also Ask’
We’ve all been there — staring at the screen, knowing we need to come up with a blog post, LinkedIn thread or an article, but the words aren’t flowing and the ideas aren’t coming. I’m going to share with you one of the easiest ways to find blog post ideas… Read More
Google E-E-A-T — What On Earth Is Double EAT Content?
I’ll have another ‘E’ please, Bob… If you’re a content creator (whether a business owner who writes for themselves, a copywriter, an author, or something else entirely), you may have heard of E-A-T. It’s possible, even probable, that you haven’t. If you are at all interested in ranking on Google,… Read More
Google December 2022 Link Spam Update
“10,000 backlinks for a fiver!” “We get you backlinks with authority GUARANTEED!” “You can’t get to #1 on Google without our automatic backlinks package!” I wish I could get as excited about backlinks as the people selling them… Thankfully, Google is excited about them too, and is currently in the… Read More