These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
Podcast RePurposing – 1 Podcast, 112 Pieces Of Content
🎤 It was one podcast, 59 minutes long. 🕳 Hidden away in the depths of a website.🔗 Promoted a couple of times with a link on social media.🎧 Listened to by just a handful of people.🎤 One podcast. 👫 There were 2 people speaking.👨 One to ask the questions.👩 Another… Read More
Social Media Or Blog Post Ideas – Inspired By Threads
Unless you’ve been living underground, or possibly even if you have been, you can’t fail to have noticed the shitshow that Elon Musk is making of Twitter. And Threads (by Meta) has jumped on the most recent furore, by launching their own short text social media app (possibly even before… Read More
How Many Keyphrases Can I Optimise A Web Page For?
Keyphrases Are For Pages, Not Sites Stop thinking about keyphrases for your whole site. Focus on individual pages. There’s no magic number of keywords for a website, just make sure each page has the right ones. Different pages, different topics, different keywords. High Search Volume, Low Keyword Difficulty Before you… Read More
Your Website vs. LinkedIn – Where Should You Post Your Content First?
It’s time we talked about where you’re hanging your words – you know, your creative insights, your advice, and your expertise. Are you posting all that valuable content on LinkedIn first, before it even graces the pages of your own website? Now, don’t get me wrong, LinkedIn’s like a lively… Read More
Let’s Talk About SEO And Keyword Search Intent
What Do We Mean By Search Intent? Not every website visitor is a buyer, and that’s ok. Sometimes people searching on Google or other search engines are looking for something other than a product or service to spend their hard-earned money on. Knowing what the user is probably looking for… Read More
What Is Microsoft Clarity And How Can It Help Your Website?
What Is Microsoft Clarity? Microsoft Clarity is a tool that helps you see how people use your website. It can show you videos of their visits, heat maps that indicate where people click the most, and even some smart insights based on machine learning. It launched fairly quietly a few… Read More
5 Easy Prompts For Daily LinkedIn Post Ideas
It’s no word of a lie that I see the same comment at least once a day in most of the communities I am a part of: “I know I should use LinkedIn more, but I can’t think of what to post!” But it’s not rocket science (unless you are… Read More
“Nikki has fast become one of my favourite people!”
Jo Martin, (better know as The Grammar Mamma) and I spent a lovely SEO for Copywriters As It Is 121 sorting out how she could SEO her own site and enhance SEO for her clients a couple of weeks back. We had a lot of fun talking about Google Search… Read More
5 Copywriting Books Every Aspiring Copywriter Should Read
I love a good copywriting book, and own so many. Whenever I see another one recommended, I just have to buy it to see what nuggets of wisdom I can glean from the pages within. I’m planning on starting reviewing more books in-depth, but here’s a quick starter for 5… Read More
Are We Back In Work Mode Yet?
Last week was a bit of a waste of time for me, to be honest — I struggled to get back into ‘work mode’ and most of my clients seemed to feel the same. This week, however, is different — it feels much more like a ‘work’ Monday today! This… Read More
21 Things You Could Blog About Right Now
“I don’t have time” and “I don’t know what to write about” – the two most common excuses for not blogging. While I can’t magically create more hours in your day, I can help with that second bit. Here are 21 blog post ideas you can use right now, categorised… Read More
Google First Page Guaranteed – When Is A Guarantee Not A Guarantee?
GUARANTEE is one of the most powerful words used in marketing and sales. The idea generated by the word is that a customer or client will absolutely receive or achieve something as a result of paying for the product or service. “SEO page 1 guaranteed”, “Google first page guaranteed”, “Guaranteed first… Read More