(This is the 04/02/2025 issue of my newsletter – subscribe here)
Thanks to everything that is holy, January is finally over. Take a breath…
Your inbox is probably stuffed with “experts” telling you exactly how to do SEO in 2025. A lot of them are talking complete nonsense. Let’s sort out what actually matters, shall we?
Don’t forget to read to the end for your bonus SEO tip!
The “Perfect SEO Page” Formula Is Dead (Thank God)
Even Google’s had enough of these ridiculous formulas promising top rankings if you just follow their exact recipe. Google’s Danny Sullivan has finally said what some of us have been shouting for years – there is no magic formula. Stop counting keywords and start creating content that actually helps people.
Some SEOs Are Starting To Sound Like Cults
“We can’t tell you our special techniques – they’re proprietary!” FFS.
I sat in on an SEO consultation recently that sounded more like a cult recruitment drive than professional advice. Here’s how to spot the red flags and avoid the nonsense.
Mobile-First Doesn’t Mean Desktop Is Dead
For heaven’s sake, stop abandoning your desktop users just because Google mentioned mobile-first indexing. Desktop traffic still matters, especially for B2B. Here’s what you actually need to know about balancing mobile and desktop optimisation.
Website Migration Without Having A Meltdown
Planning to move your website? Everyone’s probably telling you horror stories about traffic drops and lost rankings. Here’s how to actually do it properly without losing your mind (or your rankings).
Want To Cut Through All The SEO Bullshit?
My brutally honest guide to SEO myths is now available. No jargon, no nonsense, just straight answers about what actually works in 2025. £10 well spent if you’re sick of confusing advice. Get your copy here
BONUS TIP: Take 30 minutes today to check the calls to action on your 5 most popular blog posts. Are they still relevant? Do they actually tell people what to do next? You’d be amazed how many blogs are still telling people to sign up for your 2023 webinar.
Always non-wanky, Nikki x
P.S. Seriously, check those calls to action. It’s the easiest win you’ll get this month.