On Christmas Eve, I’m going to leave you with the wise words of Ryan Reynolds in Spirited, words that could be as much about copywriting as they could about Christmas trees.
Happy Christmas everyone!
Look, real trees are trending downward
Your sales continue slipping
They destroyed your bottom lines
With plastic pines and same-day shipping
Well, you’ve got the better product
But if you wanna win
You gotta study human nature
All those interested, lean in
People are one: lazy
We only care about ourselves
Your competition knows this
So their crap flies off the shelves
But we’re also two: desperate
To feel good, smart, and right
And that’s what you have to harness
If you wanna win this fight
See, what you’re really selling
Is the way things oughta be
So your pitch becomes compelling
Selling more than just a tree
It’s a symbol of your values
It’s your ethics and your cause
You can either be fake like the trees they make
Or take a stand for Santa Claus
We’re bringin’ back Christmas
We’re bringin’ back cheer
We’re bringin’ back cozy nights, those twinkly lights
The glow of yesteryear
Now, it’s some slight manipulation
But it’s what we’ve gotta do
See, we need some confrontation
Or your message won’t get through
We’re bringin’ back decency
We’re bringin’ back Christmas
And that means the piney scent of a real authentic tree
Oh, it would be, sure, simple
To boost your market share
We’d rebrand you as “nostalgic”
Tell your customers you “care”
But the world is what? (What?)
Tribal (Oh)
So if you want your sales to soar
It’s not enough for folks to love you
They gotta hate your rivals more
As an expert, my advice is (Ooh)
Feed that hate ’cause hate is strong
Folks’ll gladly pay your prices (Ah)
To prove those Christmas-killers wrong
We’re bringin’ back Christmas
And all the joy that we’ve lost (We’re bringin’ it back)
Gimme some peace on Earth, a virgin birth (Ah)
And grandpa gettin’ sauced
Every Facebook-lovin’ boomer
Wants to fight a culture war (A culture war)
So tell your core consumer (It’s war)
What the hell they’re fightin’ for
A fight for morality (A fight for morality)
We’re bringin’ back Christmas
And it’s not comin’ back with some manufactured tree
I’m talking a living tree in your living room
As I reach up to place the angel on top
I look out my window and I see my neighbor, Doug
‘Cross the street, snapping together his artificial tree
Easy peasy
Poor, lazy, deplorable Doug
Who cares more about convenience than the happiness and respect
Of his town, of his country, of our sacred holiday
I’m talkin’ nativities and sweet baby Jeez
Fat honey hams, Mariah Carey jams
“Feliz Navidad” and the birth of our God
Gathered ’round with our families
We’re bringin’ back Christmas
We’re bringin’ back Christmas
Plus a ton of cash
From some good old-fashioned trees
Oh, the cozy glow of yesteryear
All the twinkly lights and all the cheer
We’re bringin’ back Christmas (We’re bringin’ back Christmas)
Ah
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