It’s pretty difficult to ‘just’ be a copywriter these days, especially if you write for websites.
Whether you’re writing web pages or blog posts, your clients expect you to have SEO knowledge as well as erudite words coming out of your fingertips.
But let’s face it, you didn’t get into copywriting to know about canonical URLs, H1s and H2s, keyword difficulties, and the intricacies of internal linking and anchor text.
And you don’t need to know ALL about SEO to give your clients a better service.
But knowing enough could be the difference between that potential client signing up with someone like you, or that competitor you seem to keep losing business to.
There’s a reason there are so many copywriters on the non-wanky SEO course – Matt Drzymała is just one and here’s what he has to say.