I spoke recently about the need to treat every page of your website as if it could be the first page a potential client sees.

Which means that every page on your website has SEO potential.

Including your portfolio pages.

See, what most people do with their portfolio pages is they title them with the name of the job:

✍️ Copycon, 2024
👟 Adidas work, 2023
👠 Louis Vuitton graphics, 2021

And that’s fine, because that’s who you did it for.

But it’s not going to help your SEO.

The video below is a bit long for my liking, but it’s worth a watch to find out how you SHOULD be titling your portfolio pages for them to be of use to you in search engines.

Don’t rely on people coming to your site, then clicking on your portfolio link, when you could be using your portfolio pages to bring them to your site in the first place.

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