SEO F*cking What?
News and views on SEO. And LinkedIn, sometimes.
A weekly email for people who aren’t SEOs and don’t want to be, but need to know enough not to get ripped off. Google updates explained in a paragraph instead of a panic. The AI search hype put next to the real numbers. Which shiny new thing to ignore this month. Occasionally sweary. Never wanky.
One email a week. No daily “hey there” nonsense. Unsubscribe whenever you like, swearing or not.
What’s in the SEO F*cking What newsletter
What Google did this week, in English
Core updates, spam updates, new Search Console reports and what any of it means for a small business website. Usually: less than the headlines say.
The AI search hype, next to the real numbers
ChatGPT traffic data, AI Overviews, GEO courses. What’s worth your time and what’s someone repackaging basic SEO with a bigger invoice.
One thing to do on your site
Most weeks there’s a fix you can make in half an hour. Headings, meta title tags, Search Console, the stuff that moves things and costs nothing.
And sometimes, not SEO at all
LinkedIn. Netflix. Whatever’s wound me up this week. It’s a newsletter written by a person, not a content calendar.
Listed in Ahrefs’ 13 best SEO blogs beyond the usual suspects
Ahrefs, who make the tools half the SEO industry runs on, put this blog on their list of the ones worth reading that aren’t the same ten names everyone quotes.
Ahrefs, 13 of the Best SEO Blogs (Beyond the Usual Suspects)
If Google doesn’t rank you, do you exist at all?
Find out what’s going on before your competitors do, without reading forty SEO blogs to get there.
Get the newsletterNon-Wanky SEO