One-to-one SEO mentoring for copywriters and marketers
Every week. Just you and me. Six months.
You know enough SEO to be dangerous. What you haven’t got is someone in your corner every week, looking at your actual work and telling you what to do next.
Zenith is six months of weekly one-to-one SEO mentoring with me, built around you, your clients or your job. No set syllabus and no waiting for the group to catch up.
Why SEO training doesn’t stick once you’re doing it for real
Courses teach you the theory. Then you open a real client’s site, or your boss asks why traffic’s dropped, and none of it looks like the examples. You end up second-guessing everything, Googling at midnight, and hoping nobody asks a question you can’t answer.
Every site is different from the examples
Course examples are tidy. Real sites are a mess of old pages, odd plugins and decisions nobody remembers making.
You’re doing it alone
There’s nobody to check your audit before it goes to the client, or your recommendations before they go to your manager.
Group programmes move at the group’s pace
Fine if your needs match everyone else’s. Frustrating if you’ve got a specific problem this week.
Your boss or client wants answers now
“Why have we dropped?” doesn’t wait for Module 4.
You know the basics but not the judgement
What to fix first, what to ignore, and when someone’s talking bollocks. That only comes from doing it with someone who’s been there.
You can’t afford to get it wrong
A bad call on a client site costs you the client. A bad call in-house costs you credibility.
How Zenith one-to-one SEO mentoring works
Six months. A one-hour session with me every week, a monthly group session, two masterclasses and email support in between. We agree what you’re working on at the start and review it as we go.
Weekly 1-2-1s with me
24 one-hour sessions on Zoom. We work on whatever’s in front of you: a client audit, a strategy, a pitch, a traffic drop, your own site.
Apply for ZenithA monthly group session
Once a month you join the rest of the Zenith group. It’s a chance to hear what others are dealing with, swap notes and steal good ideas.
Apply for ZenithMasterclasses and email support
Two masterclasses, one on off-page SEO and one on working with web designers. And email support between sessions for the “help, what do I do with this” moments.
Apply for ZenithWhat you can work on in your Zenith sessions
There’s no fixed curriculum, so this is a menu rather than a timetable. Most people pick a few and go deep.
Auditing a site properly
Working out what’s broken, what matters and what can wait, on a real site.
Building an SEO strategy
Connecting the work to what the business needs, with a plan you can defend.
Search intent and content
Understanding what people are searching for and making sure the content answers it.
Technical SEO, enough to hold your own
Enough to talk to developers without nodding along and hoping.
Reporting to clients or your boss
Showing what’s changed and why it matters, in a way people read.
Pitching and pricing SEO
For freelancers adding SEO as a paid service, and charging properly for it.
Your own site
Getting your own business found, because the cobbler’s children always have the worst shoes.
AI search
What it means for your clients or your company, without the hype.
Whatever’s on fire this week
Sometimes the plan goes out the window, and that’s fine.
Everything included in the Zenith Programme
This is six months of me in your corner every week, not a course you watch and forget.
- 24 weekly one-hour 1-2-1 sessions with me on Zoom
- A monthly group session with the rest of the Zenith group
- A masterclass on off-page SEO
- A masterclass on working with web designers
- Email support between sessions
- A plan agreed at the start and reviewed as we go
- Rolling start dates, so you start when you’re ready
- If I take time off (up to two weeks, with notice), your sessions move and you don’t lose any
Who the Zenith Programme is for
Zenith is the most hands-on thing I offer, so there’s an application and a holding deposit rather than a buy button.
Zenith is for you if
- You’re a copywriter, marketer or in-house person who’s expected to deliver SEO
- You know the basics but don’t trust your judgement yet
- You’ve got real work to bring, client sites or your employer’s site
- You want one-to-one attention, not a seat in a cohort
- You can commit to a weekly session for six months
- You (or your employer) can invest £3,600 plus VAT
Zenith isn’t for you if
- You’re brand new to SEO and want to learn from scratch (my SEO course is the place to start)
- You want a set curriculum to work through (that’s Ascend)
- You want someone to do the SEO for you
- You can’t make a weekly session most weeks
Who joins Zenith
Copywriters who want to offer SEO properly, marketers who’ve been handed SEO on top of everything else, and in-house people who need to know what they’re doing before the next board meeting. If you’ve done my SEO course or been through Ascend, Zenith is the next step up.
Why learn SEO from me
I’ve been doing SEO since before Google existed
Since the early 1990s. I’ve watched every algorithm update, every fad and every “SEO is dead” headline come and go, and I still get businesses found.
I do the work, not just teach it
I’ve got client sites on the go right now. What I teach you comes from what’s working this month.
I don’t do jargon
You’ll get straight answers, the reasons behind them, and the confidence to explain them to someone else.
What people say about learning SEO with Nikki
How to apply for the Zenith Programme
Book a call and lets have a chat. If I don’t think Zenith is right for you, I’ll let you know. If everything goes well, e can start as soon as you’re ready.
Start dates are rolling, so we agree yours by email.
How much does the Zenith Programme cost
That’s £600 plus VAT a month over six months. You get 24 one-to-one sessions, 6 group sessions, 2 masterclasses and email support throughout. It’s a binding six-month commitment.
Zenith Programme FAQs
What’s the difference between Zenith and Ascend?
Ascend is a group programme with a set curriculum, built for freelance copywriters adding SEO to their services. Zenith is one to one, weekly and built around you, and it’s open to marketers and in-house teams too. If you want structure and a cohort, go for Ascend. If you want me focused on your work, go for Zenith.
There’s no curriculum. How do I know what we’ll cover?
We agree it at the start, based on what you need, and review it as we go. Most people know exactly what’s keeping them up at night.
Can my employer pay?
Yes. I can invoice your company directly.
When can I start?
Whenever suits. Start dates are rolling and agreed by email.
What if you’re on holiday?
I take up to two weeks off across the six months, with notice. Sessions that fall in that time move rather than being lost, so your end date moves too.
What if I can’t make a session?
Let me know and we’ll move it.
Do you guarantee results?
No, and be wary of anyone who does. You get my time, my knowledge and my honest opinion every week. What you do with them is up to you.
Can I join if I’m not in the UK?
Yes. Sessions are on Zoom and we’ll find a time that works.
Can I pay in full?
Yes. Email me with ZENITH in the subject line and I’ll sort it.
Ready to reach your Zenith?
You can keep winging it and hoping nobody notices, or you can have someone in your corner every week for six months.
Apply for Zenith