SEO case studies
The mess I found, what I did about it and what happened next
Each of these is a project with a business website, from six months of SEO to a nine week website rewrite. You get the problem I walked into, the work I did, and how it turned out, with the Search Console and Analytics numbers wherever the project included them.
Fractional SEO for a UK online pharmacy
Two days a week, three Google updates in the first two months, and a guide section nobody trusted. Organic revenue from weight loss pages up 188% on the year before.
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Merging two Squarespace websites into one WordPress site
82 old pages redirected one by one, and no dip in traffic at launch. Clicks from Google up 53% in the six months after the new site went live.
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SEO for a Squarespace healthcare network website
Twenty years of content and a blog post bringing in thousands of the wrong visitors. By month six, five keywords at number one and 36 on page one.
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SEO copywriting for an auction house website
More than 70 pages across 15 collecting departments, from stamps to Pokémon cards. Written, checked by specialists and live on schedule nine weeks after the first brief.
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SEO for a sales trainer recommended by AI search
A new client asked AI for the top sales trainers, and his name came up in the top three. Keywords ranking in the UK went from 2 to 21, and his website was cited by every AI tool I checked.
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