Apparently, we need to completely rewrite our websites because people are asking their phones questions instead of typing them.

This is like having two versions of your accountancy firm – one for clients who email their tax questions and one for those who call. Same expertise, same answers, just a different way of asking for help.

Look, I get it. 30% of internet users aged 16-64 worldwide use voice assistants each week (DataReportal), and yes, people tend to be more conversational when they’re speaking rather than typing. But here’s the thing: they’re still asking the same questions.

What’s Actually Happening

The thing is, some sites rank brilliantly for voice searches without doing anything special. Why? Because they focus on answering questions clearly and naturally. You know, like actual humans would.

Take “accountants in Milton Keynes”. Someone typing might search “business accountant Milton Keynes”, while a voice searcher might ask “Find me a chartered accountant near me who handles limited companies.” Different phrasing, same intent – and good content answers both.

What Works In Voice Search

Write like a real professional talking to real business owners. If your copywriting website sounds like it was written by someone who’s never seen a brief, you’re doing it wrong. Use natural phrases like “How much should I budget for..” and “What’s included in…” – things that actual clients ask.

Nail Your Local Game

Voice searches often have local intent, even in B2B. Make sure Google knows exactly where you serve. Someone asking “find a business accountant in Milton Keynes who understands tech companies” needs to find you, not some generic national firm.

Structure That Makes Sense

Break your content into logical sections that answer specific questions. If someone’s voice searching about self-assessment deadlines or copywriting rates, they should find your pricing and service information quickly.

Sort Your Basic SEO First

Good technical SEO and proper schema markup help any kind of search. Get your foundations right instead of chasing voice search magic tricks.

Here’s What’s Pointless And Actually Hurts

Creating separate “voice-optimised” pages – absolute nonsense. You’re just duplicating content and confusing everyone.
Stuffing your content with “Ok Google” and “Hey Siri” because you think it helps. It doesn’t. It makes you look desperate.
Overthinking natural language patterns instead of just writing clearly.
Panicking about voice search killing traditional SEO. It’s not.

Looking Ahead To 2025

Voice search isn’t replacing traditional search any more than video calls replaced meetings. It’s just another way for people to find what they need. With more businesses integrating voice commands into their workflow (think voice-activated CRMs and project management tools), the line between typed and spoken searches is blurring.

Stop Making It Complicated

Stop treating voice search like it’s from another planet. Focus on creating clear, helpful content that actually answers client questions. Whether someone’s typing, talking, or sending a carrier pigeon, they still need their accounts done or their copy written.

If your content helps solve real business problems and reads naturally, you’re already optimised for voice search. Don’t let anyone tell you otherwise.

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