The Non-Wanky On-Page SEO Toolkit
you know your keywords, now get them onto the page properly. Free, no catch
You’ve done the research. You know what you want to rank for. What you haven’t got is a clear walkthrough of where that keyword goes, what to do with your titles and headings, and how to tell Google you’ve changed something. This is that walkthrough. It used to be £200. It’s now free.
Get the free toolkit What’s in it
Why on-page SEO is where most websites go wrong
Keyword research gets all the attention, but the bit that moves rankings is what you do with the keyword once you’ve got it. Most people put it in the page title, cross their fingers, and wonder why nothing happened. Or they stuff it into every other sentence and wonder why the page reads like a robot wrote it.
Title tag chaos
Your homepage is called “Home” and your services page is called “Services”.
One H1, six H1s, no H1
The theme decided for you and nobody checked.
Meta description roulette
Google’s writing them for you, and it’s not doing you any favours.
Keyword stuffing
It’s in there fourteen times and the page still doesn’t rank.
Orphan pages
You wrote the thing, published it, and never linked to it from anywhere.
Nobody told Google
You fixed the page three months ago and it still shows the old version.
What the on-page SEO toolkit covers
Ten lessons, in the order you’d work through a page. Each one in video, audio and text, so you can watch, listen or read.
H1 headings
The one heading that matters most, and how to write it without it being a keyword dump.
SEO titles
What shows in the Google result, why it’s different from your H1, and how to make people click.
Meta descriptions
The bit under the blue link. Not a ranking factor, hugely a clicking factor.
Beyond the H1
H2s, H3s and how to structure a page so both Google and humans can follow it.
Main content
Where the keyword goes, where it doesn’t, and how much is enough.
External linking
Linking out without leaking. Who to link to and why it helps you.
Internal linking
The cheapest SEO win there is, and the one most sites ignore.
Backlinks
What they are, what they’re worth, and what not to pay for.
Google Search Console, plugins and tools
Telling Google you’ve changed something so you’re not waiting weeks for nothing, plus which plugins help and which just add red warnings.
Why the on-page SEO toolkit is free
This used to be £200 and people paid it happily. I’ve made it free because a lot of small business owners are being scared off SEO entirely by people charging four figures a month for things they could do themselves in an afternoon. More people fixing their own websites is good for the internet, and if you like the way I explain things, you’ll know where to find the bigger course.
- No card details, no trial, no “free for 7 days”
- Nothing gets sold to you inside the lessons
- Keep it, come back to it, use it on every page you ever publish
- If you want more after it, the full Non-wanky SEO course is there. If you don’t, that’s fine
How the free SEO toolkit works
- Sign up at nonwankyseo.com and you’re in
- Ten lessons, each one short enough to do in a lunch break
- Video, audio and written version of every lesson
- Work through it on one of your own pages as you go
- Self-paced, no cohort, no deadlines
- Come back to it every time you publish something new
- Works for WordPress, Squarespace, Wix, Shopify, whatever you’re on
- Made by someone who’s been doing this for 30 years and is still cross about “Home” as a page title
Who the on-page SEO toolkit is for
Anyone with a website and a list of keywords who wants to get on with it. Small business owners doing their own marketing. Copywriters who want to hand clients pages that are already optimised. VAs and designers who keep being asked “can you do the SEO bit as well”.
What you’ll be able to do after the toolkit
- Write a page title and H1 that rank and read like a human wrote them
- Structure a page with headings that make sense to Google and to people
- Put a keyword where it needs to be and stop when it’s enough
- Link your pages together so none of them are stranded
- Get a changed page back in front of Google in days, not months
- Spot when an SEO plugin is helping and when it’s just shouting
What people say about the on-page SEO toolkit
How much the on-page SEO toolkit costs
No card, no trial, no catch. Sign up and start.
Get the free toolkitOn-page SEO toolkit questions
Is it really free?
Yes. No card details, no trial period, nothing to cancel. It was £200 and now it isn’t.
Why is it free?
Because too many people are being frightened off doing their own SEO. If more small businesses can fix their own pages, I’m happy, and some of them will want the full course afterwards.
Do I need to know my keywords first?
Ideally, yes. The toolkit starts from “you’ve got a keyword, now what”. If you haven’t got that far, the full Non-wanky SEO course covers keyword research first.
Is this the same as the on-page module in the full course?
Pretty much. If you go on to buy the full course you’ll recognise it, but you’ll also get everything before and after it: keyword research, content auditing, planning, technical SEO and AI search.
Do I need any paid tools or plugins?
No. The plugins lesson covers free options and tells you which paid ones are worth it if you ever want them.
How do I get started?
Head to nonwankyseo.com and pick the toolkit. Still got questions, grab me on LinkedIn or send me an email.
Ready to get your pages sorted?
Ten lessons, one afternoon, every page you publish from now on done properly. Free.
Get the free toolkit See the full courseNon-Wanky SEO