AI SEO Cleanup – fixing the mess AI tools left behind
Not as simple as deleting a few pages and starting again
You’ve been using AI tools to help with your SEO. Maybe you used them to bulk-generate content, rewrite meta title tags or speed up your content process. And now something’s not right. Traffic’s dropped, rankings have slipped, or Google just isn’t responding the way it used to. You know AI was involved. You’re not sure what it broke, or how to fix it.
Your problems
Decades of SEO, and the whole of the AI content era spent working through it with real businesses. The damage has patterns. These are the three I see most.
AI content that isn’t converting
You might still be getting traffic, but visitors aren’t turning into enquiries or customers.
Pages rewritten by AI tools look fine on the surface, but something’s off. The messaging doesn’t sound like you, the intent behind searches isn’t being matched, and Google is starting to notice.
Stuck with bad AI SEO advice
Standard agencies are still catching up with what AI tools do to a website’s SEO. You’re getting generic advice that doesn’t account for how your site was affected.
Junior account managers follow checklists. The cleanup guides online are either too basic or contradict each other. And the people who do understand it are charging enterprise prices, or selling you another AI tool to fix the problems the last one caused.
Disconnected fixes making things worse
You’ve tried fixing things piecemeal. A content refresh here, some meta title tag updates there. Nobody’s looking at how everything connects.
Changes made to fix one problem create new ones elsewhere. Your developer, your content writer and your SEO are all doing their own thing with no one coordinating. Nobody’s working out what the AI damage is, what order to fix it in, and what to leave alone.
What do I know about AI SEO cleanup?
I’ve been doing SEO since before Google existed. I’ve watched every major algorithm change, every content trend, and every shortcut that promised results and delivered penalties.
When AI content tools went mainstream, I didn’t ignore them or blindly champion them. I tested them, watched what happened to sites that used them, and worked out exactly where they cause problems and why.
- Bulk-generated pages that read like a robot with a thesaurus
- Meta title tags “optimised” at scale into the same sentence 200 times
- Rewritten copy that answers nobody’s search
- Thin pages that dilute the ones doing the work
- Internal links pointing at content that should never have existed
- Rankings that slid so slowly nobody noticed until the enquiries stopped
What do I know about fixing AI content damage?
I’ve audited sites where AI tools were used to bulk-generate pages, rewrite existing content and “optimise” meta title tags at scale. I know what the footprints look like, what Google responds to, and what a proper cleanup involves. It is not deleting everything and starting again.
What do I know about your specific situation?
Three decades working with businesses across engineering, healthcare, SaaS and professional services means I’ve seen how SEO works differently depending on the business. There’s no single cleanup template, because no two sites are damaged in exactly the same way. We start with yours.
The time to fix your AI SEO mess is now.
Every day you ignore it and hope it goes away, it gets worse. Thirty minutes on Zoom, no charge, and you’ll know what’s broken and what to do about it.
Non-Wanky SEO