These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
Zero SEO traffic, maximum value – two pages I’ll never delete
There are two pages on my website that would make any traffic-obsessed marketer twitch. They rank for nothing. They bring in precisely zero organic search traffic. Google Search Console shows them as virtually invisible. And I will never, ever remove them. Not every page needs to earn its keep through… Read More
When did your SEO last experiment with something new?
Think about the mechanic you take your car to. Now imagine they’ve been using the same diagnostic tools since 2008. They’ve never bothered learning about hybrid engines, dismiss electric vehicles as a fad, and still insist on checking your points and condenser even though your car hasn’t had those since… Read More
AI hypocrisy, professional flaws, and “SEO-friendly” misunderstanding
Hey hey! Happy 2026! Hope your January’s going well and you’ve recovered from whatever festive chaos December threw at you. I’m trying something different with the newsletter this year – shorter updates here, with links to the longer pieces if you want to dig deeper. Less scrolling, more reading what… Read More
ChatGPT ads prove AI search isn’t killing Google – it’s copying it
Remember when ChatGPT was going to kill Google? When we’d all abandon search engines because AI would just give us the answers without all those annoying ads cluttering up our results? Yeah, about that… OpenAI announced recently that ads are coming to ChatGPT. Free users and the new $8/month “Go”… Read More
An A-Z of SEO weaknesses
The amazing copywriter (and author) Andrew Boulton wrote an A-Z of his copywriting weaknesses recently, and it was annoyingly good. Then the equally fabulous Bill Hinchen (a top notch science copywriter) did the same thing for science writing, openly admitting he was “plagiarising the idea in an act of flattery… Read More
“Really demystified so much of how Google ranks”
Client: Legal Marketing Company Saltmarsh Marketing What I did: The Saltmarsh Marketing website wasn’t pulling its weight – all visibility was coming from LinkedIn, and Helen wanted to change that. Along with members of her team, Helen and I spent an hour doing a live review of her site, looking… Read More
What Google PageSpeed Insights scores mean and why 100 doesn’t matter
Google PageSpeed Insights is one of those tools that everyone’s heard of but few people properly understand. You pop your URL in, hold your breath, and then either celebrate or cry depending on what numbers come out. But it’s entirely possible that those numbers aren’t telling you what you think… Read More
Your website ranks on Google but prospects hire your competitor instead
You’re ranking. Page one. Maybe even top three. Your SEO reports have green arrows. Traffic is up. Impressions are climbing. And your phone still isn’t ringing. Or worse – it rings occasionally, but you keep losing out. Prospects find you, visit your website, maybe even download something or fill in… Read More
Google confirms GEO is bollocks and chunking your content won’t help
I’m not gonna pretend for even one second that I’m not enjoying this. I know, it’s not cool to gloat, but what’s a woman to do when everything she’s been saying for MONTHS is backed up by two of the big bods at Google? My “SEO, innit?” series of posts… Read More
“I thought SEO was just for big business”
Client: LinkedIn Company Page Training & Strategy for B2B What I did: Michelle’s website was attracting visitors searching for LinkedIn-related topics, but they weren’t the right visitors – and they weren’t getting in touch. We spent an hour going through her site, looking at how her pages were structured, where… Read More
SEO Myth: You must link to external sites in every post
Website owners are terrified they’re damaging their SEO by not cramming external links into every single post. The panic is real, and it’s completely misplaced. This external linking obsession has reached fever pitch lately. Small business owners are convinced they need to sprinkle external links through their content or risk… Read More
Google Web Guides explained – what they are and what they mean for your SEO
Google’s been testing something new. And for once, it might not be godawful news for website owners. Web Guide is a Search Labs experiment that launched in July 2025, and it’s doing something different to the AI Overviews that have been hammering our click-through rates. Instead of generating an answer… Read More