Category: SEO Advice
Are You Stuck in a LinkedIn Echo Chamber? It Could be Costing you Business
When was the last time you posted something on LinkedIn that attracted comments from people who might actually hire you? If you’re scratching your head trying to remember, you might be trapped in a LinkedIn echo chamber. What Exactly Is a LinkedIn Echo Chamber? A LinkedIn echo chamber forms when… Read More
SEO Myths Debunked: You must use exact emotion-marking HTML tags!
Just when you think you’ve seen every SEO nonsense tactic, someone starts adding <happy> and <excited> tags to their content. Let me be absolutely clear – these tags aren’t real. They don’t do anything. They’ve never done anything. It’s like trying to make your car go faster by painting racing… Read More
Does Server Speed Affect SEO?
The short answer? Yes. The long one? Bloody hell yes. 🔵 Google’s Core Web Vitals make server speed a direct ranking factor, especially for mobile-first indexing.🔵 Slow servers get fewer pages crawled and indexed due to Google’s limited crawl budget allocation.🔵 53% of mobile users abandon sites taking over 3… Read More
SEO Myth Debunked: Longer content always ranks better
The idea that every piece of content needs to be as long as War and Peace is absolute nonsense. 500-word pages regularly outrank 5,000-word essays because they actually answer the bloody question. Your recipe for beans on toast doesn’t need three paragraphs about your grandmother’s cottage in Cornwall. Quality Trumps… Read More
Why fixing 301 redirected internal links should be your next SEO task
Internal links are the unsung heroes of your website. They help visitors navigate, distribute page authority, and give search engines a clear picture of your site structure. But when these links point to URLs that then redirect elsewhere, you’re creating unnecessary complications. The problems with redirected internal links When you… Read More
Should you redirect 404s to your homepage? Google says NO!
I was checking some external links on my website the other day when I clicked on a link pointing to an ex-client’s blog post about copywriting. Instead of seeing their brilliant article (which I’d quoted extensively), I was unceremoniously dumped on their homepage with no explanation. The article had vanished,… Read More
Website migration without proper 301 redirects isn’t just an SEO oversight – it’s digital self harm
When you redesign your website without proper 301 redirects, it’s like watching someone kick over a sandcastle you’ve spent a year building while they blindly search for their flip-flops. Pointless, preventable destruction. What are 301 redirects and why should you care? A 301 redirect is basically a forwarding address for… Read More
The hidden cost of “free” and “DIY” promotion
As a small business owner, you’ve likely caught yourself saying “I’ll just do it myself to save money” more times than you can count. On the surface, this makes perfect sense. Why pay someone else when you can do it yourself for “free”? But here’s the crucial question we often… Read More
How to fix your website speed without going mad
You’ve got a gorgeous website. Your services are clearly explained, your brand looks professional, and you’ve even managed to get some testimonials up. Yet somehow, visitors are bouncing faster than a toddler on a sugar rush. The culprit? Your website’s slow loading speed – the silent customer killer that sends… Read More
Ranking well when you don’t have time to write shitloads of content
“You need to blog all the time to rank well!” is an oft-heard SEO battle cry – but not every business has the time, skills, or inclination to churn out blog posts. And the good news is: you don’t have to. As a small business owner or solo entrepreneur, your… Read More
The Small Business Guide to not Getting Ripped Off by SEO “Experts”
Have you ever been quoted £15,000 a month for small business SEO services and wondered what the bloody hell you’re actually paying for? You’re not alone. The SEO industry is crawling with chancers promising the earth and delivering sod all. *Actual figures from an actual client who hired me when… Read More
SEO Myth Debunked: SEO takes EXACTLY X months
“Your SEO will take exactly 6 months!” Apparently SEO now works like a microwave dinner – stick it in for exactly 6 months and ding! You’re ranking number one. SEO “experts” are handing out identical timelines like they’re printing flyers, completely ignoring tiny details like competition, starting position, and oh… Read More